Let talk about BRANDING!
You all know how much I love to talk about branding – it’s no secret that branding is my passion! With the recent launch of the dedicated Chat With Andrew website, I now offer Branding consulting services to everyone.
But today we’ll be talking about a specific branding situation when you only need a temporary solution. It could be in cases when you haven’t yet decided on your business model or the products you’ll sell. This will also apply to all people who have very small budgets and people who just want to try out selling on eBay.
Sometimes you already know that you’re only going to be selling products for a short time and then you’re going to change your eBay business concept, just like Mo explains in his recent email:
Since I am planning to get branded products from USA (temporary), is it still important to come up with a branding strategy and name? Especially since later on I will buy a specific niche product from China?
Thanks for your question, it’s a good one! 🙂
Your situation is a perfect example of a business model that will be used temporarily – just to make some profit and build up your budget so you can start importing directly from China. So in cases like these – should you completely ignore BRANDING? Or do you need to do everything as normal, with a custom logo, template, packaging etc.?
The answer lies somewhere in between those two approaches.
I don’t think ignoring branding completely is a good idea, even if you’re only going to sell those products temporarily. You still want to gain that customer trust, ESPECIALLY if you’re selling BRANDED items! People are afraid of buying branded items due to there being so many fakes being sold so a good looking, reputable brand/listing gives that confidence that the item they will receive is real and genuine. [Read more…]