Every week I receive at least a few questions relating to domain names – it seems that it’s the first dilemma many new entrepreneurs face when starting an online business as let’s be honest – without a good domain name, you have no business online.
Even if you’re just starting out selling stuff locally or on eBay, you still want to secure a domain name that matches your business name. Imagine a situation where you have built a successful business on eBay or Etsy, with a good follower base of loyal customers, and decide to build a website only to find out that the domain name that you wanted is not available. Disaster!
People sometimes avoid situations like these by adding some extra words to the name or using hyphens but that’s far from an ideal scenario. In fact – if someone runs a competing business on a domain name that 100% matches your brand name, you’ll lose countless potential customers to that competitor. Most likely that would already be happening as whenever a customer searches for you via Google, your competitor’s website will show up.
To avoid such situations, ALWAYS register a domain name right at the beginning of starting your business. If the domain name for your business isn’t available; you have no choice but to look for another name. That’s why I always recommend brainstorming names on the actual domain registrar’s website, such as Go Daddy, so you can instantly see whether a matching domain name is available or not.
To further explain the various aspects of domain names, let’s cover some of the most commonly asked questions in detail: [Read more...]