Would you like to get your eBay listings ranked in Google search? Get tons of extra traffic and sales for FREE from natural Google search traffic? Get your products featured in Google Shopping listings?
I’m sure you do!
I mean, who would turn down extra traffic and sales?
SEO (Search Engine Optimisation) is usually talked about only in regards to online shops and people often forget that you can get your eBay listings ranked on Google too. Not only listings – your eBay shop and even custom pages can also rank well on Google.
Free traffic from search engines can be very powerful BUT there are two things you need to be aware of:
- You will need to put in some time and effort to make this work;
- You have to be patient as getting high up in Google’s search ranking takes time.
If you’re happy with this, you have found the perfect place to start as in this Guide to eBay SEO I will teach you exactly how to optimise your eBay listings to rank well in Google’s search. So without further ado, let’s get started!
How Google Works
I would have to write a book or two to explain how Google search works in full detail and even then, that will probably cover just 20% of it as the truth is – no one knows 100% how Google ranks pages, well, apart from Google itself of course.
BUT you don’t have to become a SEO expert and spend months learning search algorithm to follow my guide.
Instead I will teach you some simple, proven principles that simply WORK and can be applied to eBay listings too.
You have to understand one very simple axiom – Google’s ranking algorithm has reached a level of complexity that means it’s almost impossible to fool it using shady, grey or black hat strategies. Yes they may work for a while, but in the long term, only 100% white hat strategies will work.
And what’s the point of risking your search ranking and putting work into linking schemes that will only help for a few days or weeks? Exactly, there is no point, and that’s why in this guide I will only concentrate on proven, white hat strategies.
There are two separate parts that we’ll cover:
- On-page factors
- Off-page factors
We’ll go into each section in great detail in just a minute but for now, understand the simple fact that Google will always rank HIGHER QUALITY content first. It’s just how it works – Google want to show the most relevant search results to people so again, there’s no point in trying to trick Google by promoting your products using keywords that are irrelevant. [Read more…]