Let’s talk about product images – yes, again! I’m sorry but if you still haven’t realised that product images are super important when selling physical items online, then you probably shouldn’t even be in this business.
I have talked about product photography EXTENSIVELY on my blog, covering topics like how to properly size gallery images, how to watermark your product pictures and much more, BUT I haven’t touched on one important topic yet – an incredibly powerful way of making product images work for you 24/7 – bringing in more customers and sales WITHOUT you lifting a finger! Or if you don’t mind putting in a bit of effort, you’ll see even bigger results!
If you use Google as your chosen search engine (who doesn’t!?) then you’ll have probably noticed a pattern in the first page results when you search for a physical product… there are usually listings from Amazon or eBay (or both), some independent websites, one or two YouTube videos and a selection from Google Images:
It will not be the same on all searches but in most situations when you search for a product on Google you’ll get one or a few of these blocks:
- Google Images