This week on the blog we had a look at how to find out the best selling variation for any product on eBay, and I also had a little rant about the poor experience I had trying to buy an air compressor for my own business.
Next week – SAT 3.0 finally goes live, which will be accompanied by the 5th and final product showcase article covering, you guessed it, SAT!
Here are the questions I will be answering in today’s post:
- By what percentage will my sales increase from using a PRO template?
- What’s the best way to learn importing from China?
- Can you use another person’s eBay & PayPal accounts for a business?
- How to sell the same product on two eBay sites?
- Which shipping method is cheapest and easiest?
- Is it more expensive to use freight forwarders?
- Do I have to pay VAT & import duty to a Chinese supplier?
Let’s get started!
Obviously you do spicy auction templates and I have used templates in the past, though at the moment I don’t currently have one. Now I understand that having a decent looking professional template creates a better experience for buyers as well as giving your business a better image and an overall boost in sales, but what are the statistics behind this? I can’t seem to find this information anywhere, so by having a professional template what increase will there be on my sales and conversion rate?
That’s a good question. Unfortunately there are no such statistics available simply because it’s nearly impossible to test such things on eBay where rankings change constantly.
From my experience working with many different sellers, there’s definitely an increase in conversion rates after upgrading to a custom template with good images and proper formatting. But by what % exactly, that’s hard to say as there hasn’t been any proper testing done.
The overall effect will also depend a lot on what you sell. For example, if you sell industrial machinery parts, your buyers won’t be that concerned about how the listing looks as long as the description is clear and the product is what they’re looking for. On the other hand, with many products that are perceived visually, such as clothing, accessories, phone cases, furniture etc., a professional image can basically make or break your business. [Read more…]