As an entrepreneur, I always try to keep up to date with general business happenings, even of companies and industries nothing to do with me.
One thing in particular that I enjoy is following successful companies in order to see what I can learn from them, be it their general business practices, a terrific marketing campaign, great product design etc.!
There are so many innovative companies out there, that if I can learn just one or two things to use for my own business, then it’s worth my time.
And today I want to talk about one company in particular – Kia Motors.
Twenty years ago Kia was considered nothing more than a below average South Korean car manufacturer with just a few, fairly mediocre models available.
But fast forward to 2015 and KIA has achieved phenomenal success in the UK, Europe and the rest of the world.
So how did they achieve this?
After all we need to analyse the how and why to be able to learn anything that we can use ourselves.
Well, Kia’s success has undoubtedly been a combination of a number of factors – after all you can’t build a company worth over £9 billion with sales of over £28 billion with a few good ideas – but purely from a customer’s perspective, these are the main factors which I believe has made Kia into the company it is today:
1. Peace of Mind – 7 Year Warranty.
This for me is the no.1 selling point for Kia!
Everybody loves a long warranty and when you can offer 7 years rather than the norm of 2-3 that your competitors offer, then you really differentiate yourself and it’s a huge selling point.
The takeaway here for eBay sellers is obvious – emphasise the reliability and quality of your products.
Not a single day passes without me receiving at least one email from someone who says they can’t compete with the lowest priced sellers on eBay and my answer is always the same – “you don’t have to!!”
Nobody wants to buy cheap if the item isn’t going to work so rather than compete on price alone and cut corners to bring your costs down, instead concentrate on providing a reliable and quality product that you can stand behind proudly. [Read more…]