Most people seem to be unaware of this fact, but after America, the UK is in general one of the cheapest and best places for shopping and this provides a big opportunity for us sellers to offer products abroad and make good money. The margins are often even better than when selling locally due to higher prices and less competition and this makes international orders very lucrative.
I’ve had a few clients who have started selling internationally just to bolster their sales and make some extra money, and eventually their exports eclipsed their sales to the UK! A customer of mine actually discovered such an amazing market for used/retro video games in Australia that he stopped selling in the UK entirely and instead solely sells his products in Australia, using a fulfilment company to process orders.
So don’t underestimate the potential opportunity of international sales, as they can actually contribute a large percentage of your overall sales.
Now I have always said that the best way to sell internationally on eBay is to list directly on the regional eBay site of the country you want to sell to.
That means if you want to sell to Spain, list on eBay.es, if you want to sell to Australia, list directly on eBay.com.au, etc.
This, combined with shipping yourself using the best/cheapest method possible, is the best way to do things in terms of search ranking, views, and therefore SALES.
And that’s why I’m so confused by the growing popularity of eBay’s Global Shipping Programme!
For those of you who don’t know, eBay’s Global Shipping Programme is basically a service run by eBay that allows us sellers to offer our products for sale internationally BUT they take care of all the work! [Read more…]