- Total sales
- Sell-through rate
- Sellers per day
- Average price
- Sales per seller
Based on these 5 numbers you then pick products with the most potential and move onto the manual research phase.
Just to remind you, I always do this research for the last 30 days. You can do it for any other period if you want but you would still have to convert those numbers to 30 days to follow my guides. So to keep it simple, just do it for 30 days.
Now, the first 4 numbers you get directly from Terapeak but what about “Sales per Seller”?
You won’t get this number from Terapeak, as Ben recently discovered:
I noticed in one of your blog posts you pulled up a Terapeak stat called “total sales per seller” and it was listed in revenue form.
But I can’t find this stat in any of my searches and I’m not sure it exists on Terapeak. If it does, where is it? And if not, can you give me the way to calculate that via Terapeak?
Thanks for your email.
I’m glad you asked this question as you’re not the first one seeking clarification on this! 🙂
Yes, you can’t get the “Sales per Seller” number directly from Terapeak because I came up with this indicator on my own.
So what does it mean exactly – Sales per Seller?
I created this indicator to quickly judge on the competition level for any given product I research. However this is NOT a scientific number – it’s just something I came up with that helps quickly see how Total Sales are allocated across sellers.
You can calculate this number very easily by simply taking Total sales for last 30 days AND dividing that by the number of sellers per day (both numbers you get from Terapeak).
So the formula looks like this:
Total Sales divided by Number of sellers per day
If you’re using any kind of spreadsheet software for your research process, you can easily set-up this as a formula so you don’t have to do these calculations manually. Or you can of course just do it manually for each product you research – totally up to you. [Read more…]