It’s time for our weekly Reader’s Question post.
Today I want to talk about listing titles and specifically what kind of information you want to include in them. In general terms, your product keywords are THE MOST important part of your listing title. As I covered in my eBay SEO post, you can easily get keywords to use in your listing titles using the SEO function in Terapeak.
But what about other information like FREE Shipping? Should you include that in your listing titles?
This is exactly what Max asked me in his recent email:
Thanks a lot for sharing all the information on your blog.
I have been selling professionally on eBay for the past 18 months or so, as an extension to our physical shop and own website. All the listings contain the words “free post” at the end and I wonder if this is wise?
What do you think of adding “free postage” in the title of listings of eBay? Is there any evidence as to the good it does? And does it still matter as nowadays most listings are offering free postage as default?
If the evidence is not there to prove it works, I would happily use the extra characters to enhance the title with more keywords.
Thanks for your advice.
Thanks for your email.
The short answer is – NO, I don’t think it is worth including FREE Shipping/FREE POST in your listing titles. As you say – the vast majority of eBay listings offer free shipping by default, especially listings on the first page of search results so customers are already used to the fact that most sellers offer free shipping.
Even more importantly – eBay clearly shows which listings offer free shipping with the Free Postage text right below the price for sellers who are NOT Top Rated Sellers and offer free shipping:
In my opinion this is actually more visible than if you write free shipping at the end of your listing title. Most people browse through search results by looking at gallery images, not by reading the actual listing title text. [Read more…]