Outsourcing graphic design work online has never been easier – we have all these freelancing sites available now where we can simply order a logo or banner design with the click of a button. One of such sites that I have always recommended for budget work is fiverr.com
But is it really as simple as it sounds? You pay $5 and get a professional banner design done? Or are there some underlying issues you have to be aware of?
This is exactly what Mark was asking in a recent message to me:
You recommend Fiverr so I was hoping you can help clarify something that has gotten me confused.
I’ve had a gig done for me for a banner through Fiverr, however on looking up the image on google images, the background shows as a Getty Images stock photo.
I understand some people have years later had £2k bills land on their doorstep for copyright infringement from Getty so I want to be sure I’m on the right side of the law here.
Are designers allowed to use Getty on Fiverr and when they do does the order constitute a Perpetual Licence for you to use the work on your website?
For example if say years from now Getty come knocking at the door asking for money, will my order be proof I have paid perpetual licence to the designer who must (I assume) have paid Getty to use that image in his design?
Thanks for your question Mark!
You have raised a very interesting and important question about graphic design & image licensing and it is a complex one indeed.
To start with, for people who are not aware of this, there are websites online where you can purchase photos, graphics and other art work. Sites like:
The way these sites work is that designers, photographers and graphic artists submit their work on these sites and upon approval they get listed. Then, when someone buys an image from the site, the creator/owner gets paid a fixed fee or a percentage of the sale (depending on the company). [Read more…]