Happy Monday Everyone!
I hope you had a great weekend and are looking forward to a productive week ahead!
Today I want to talk about strategies on how to impress your customers. And by impress I really mean make them feel AMAZING before, during and after their purchase. This topic was actually suggested in December’s Readers’ Contest, so many thanks to the person who came up with this idea!
I’m not re-inventing the wheel here obviously – all the strategies I’m going to talk about are mostly common sense BUT the problem is that the majority of you aren’t implementing them! And I don’t take credit for these ideas either – the list is created based on my personal experience and most of them are borrowed from well-known companies, companies who have already figured it out! All you have to do is copy what they do or at least borrow some ideas to impress your customers!
Ok then, let’s get started with my TOP 10 ways to impress your customers!
1. The sales channel
It all starts with the product listing – be it eBay, Amazon or your own online store. All the things I have talked about hundreds of times need to be perfect! This includes:
- Professional product images (super important)
- Accurate and detailed descriptions
- Precise and customer friendly payment, shipping, returns and contact details
These 3 things you absolutely MUST get right! You want your customers to be impressed the moment they land on your product page – with all the information in place so that they simply can’t find a reason not to order from you.
The checkout process also matters. On eBay & Amazon this is already taken care of for us and buyers generally have a very good shopping experience (a very fast one too as people don’t have to enter any address details etc.) but if you run an online shop, make sure you: [Read more…]