I’m continuing Traffic Generation blog post series and today we’ll cover one of the most profitable traffic generation methods for eCommerce Shop owners – Media Buying!
What is Media Buying?
Media Buying is an advertising concept where you buy pre-agreed advertising space on a 3rd party website. Usually this means buying banner space on blogs, forums, news & other websites that are highly targeted to your niche.
You can do this either via Ad Networks or deal with website owners directly. Ad Networks are companies that act as a middle man between a website owner and advertisers, taking their cut from every deal.
The way these networks work is simple:
- You sign up for a free account;
- Find a website in the network you want to advertise on;
- Buy a set number of banner impressions or the term you want your banners to be displayed for;
- Pay the money, upload your banners to the system and you’re good to go!
Most of the sites in these networks will be based in the US but in some niches you can still find UK sites too. [Read more…]