To me product photography is an integral part of your branding and that all-important perceived value of your product – which is the difference between a small online seller making a little monthly profit and a REAL business.
They say a picture is worth a thousand words and on eBay/Amazon that couldn’t be more true… you can hire a professional copywriter to create a perfect product description but at the end of the day most buyers use the product pictures to help them decide whether to purchase or not.
So I’m sure you’re now thinking something along the lines of “well that’s all well and good Andrew, but what point are you trying to make today?”
And that’s a fair question, as most of you already know this and I’ve already got extensive guides on product photography on this very blog, including guides on your camera set up, lighting and background, actually taking pictures and finally editing your pictures to make them web ready!
But what if you don’t want to invest time and money in creating your own product photography set up – after all to get good results you really need a lighting kit, a decent DSLR camera, a backdrop, somewhere to actually take your photos and the expertise and knowledge to do a good job, etc. etc.!
Well there is another option, which I’ve spoken briefly about before – product photography services! Yep, that’s right – you can always outsource your pictures to a specialist company.
What are product photography services?
Basically they are companies who take high quality product pictures FOR YOU that you then use to sell your product on eBay, Amazon or your own online store.
How do they work?
The process is incredibly simple – you send them the product(s) that you need pictured, they get to work doing what they do best and then deliver the final edited images to you, and return your product. Nothing more to it!
How much do they cost?
Aha, now that’s a very important question and one to which the answer obviously varies.
To put it blankly, the majority of product photography companies that you find online are not geared towards eBay sellers. They’re for big companies who need a whole professional team and studio and the pricing for this will of course be way over what the majority of eBay sellers are able or willing to pay. [Read more…]