As eBay usually introduces changes to eBay.com first and only after some testing, to other regional eBay sites, I often check eBay.com out to see what kind of news/improvements eBay is working on. Usually these changes are implemented globally within 6-12 months after launching on eBay.com.
So last week I was simply browsing the site and noticed something new in the product listing page – a new SEE FEEDBACK link right above the Buy It Now button:
When you click on that “See feedback” link – it shows feedback received from people who bought this particular product.
You figured out that people want to see product specific feedback and reviews and it only took you about 20 years!
This is actually the way eBay should have implemented the product review feature in the first place! They should simply add a 5 star rating for the feedback and re-name it so that the feedback/review would actually be one entry, with no additional options etc.
And most importantly – it would be LISTING based and NOT product identifier based! As currently people are “stealing” product identifiers to get good reviews on the product they’re selling (even if the product is slightly different). [Read more…]