Following up on last week’s post (Product Photography, Part 1 – Cameras), today we’re taking a closer look at the lighting and background set-up needed to get those perfect product pictures.
In my opinion this is actually the most important post in this product photography series and it’s something most sellers completely overlook. But with just a little education on the subject, you’ll be able to create a mini photo studio that helps you create stunning product pictures! So without further ado, let’s get started.
To create beautiful product pictures, you need to use some sort of background. Why? Well to get rid of distractions and background ‘noise’ and allow your product to be the only feature of your pictures. Okay, if you’re selling something like a car, you won’t need to put it on a white background, lol, but in most cases you’ll want to use it – be it for small, medium or large products.
If you take a look on eBay, you’ll find plenty of amateurish looking pictures of products on wrinkled bed sheets and while this may be okay if you’re just selling some unwanted items from around your house, business sellers should really take more care in how they present their products. And the key to this is a good background set up!
The first thing that comes to most people’s minds are so called Lightboxes – you can get them on eBay and online shops in various sizes and settings – with the cheapest starting at just £20 or so and the most expensive, super-sized versions costing several hundred pounds.
Here’s the thing – You DON’T NEED THEM!
That’s right; you don’t need to purchase a lightbox to take outstanding product pictures. I’d actually recommend you stay away from them as they will only complicate your life, seriously! Theoretically they work ok BUT only if you have very powerful lights to get the box well exposed. And even then, I can’t see any reason why you would want to use a lightbox at all. [Read more…]