One of the easiest ways to drive traffic to your eBay Shop and Buy It Now listings is by using auctions. This is possible mainly because of the increased search positions given to auction style listings.
For example, if you list two identical items, one in an auction style and the other one as a BIN listing, both listings for 7 days, chances are that the auction will get more views than the (otherwise identical) BIN listing. This is because during the last few hours / minutes before it ends, eBay boosts auction listings much higher in search results (and this makes sense as people who like to bid would rather see auctions ending soon when they search for items).
And by knowing this little eBay ‘secret’ you can boost traffic to your shop and BIN listings, here’s how:
1) Have all your BIN listings in place for the items you sell (with your target prices set as the BIN prices).
2) Run auction style listings for the same items &
3) Include a Buy It Now button in these listings that links to your corresponding BIN listings.
Here’s how a real life example looks:
By doing this, you generate extra traffic (and therefore sales!) to your BIN listings as there are many people out there (I’m one of them) who don’t like to bid on items and instead always go with a Buy It Now option. [Read more…]