I haven’t talked a lot about eCommerce on my blog, mostly because eBay & Amazon are the best places for people to start out when selling online – as they’re a lot easier to learn and you can see quicker results. However I’m now going to be discussing eCommerce a lot more!
Having your own online shop really is, or at least it should be, the ultimate goal for any online seller as only when you have your own online shop, you:
- Have 100% control on every process in your business
- Build a real BRAND
- Build a real customer base, followers & fans
- Use social media sites to their full potential
- Have proper sales, coupons, and one-off deals
- Use various paid traffic sources!
- And much more!
Building your brand and the ability to drive paid traffic to your shop are probably the most important things as on eBay and Amazon you can only scale a product/business to a certain level.
Theoretically you could drive paid advertising to eBay & Amazon too but in most cases it’s not effective because:
- You have to pay too much in fees to make it profitable.
- Pricing on these platforms is often too competitive/low for paid advertising to be viable.
- You have no way to precisely track ROI which is a CRUCIAL element of any kind of paid traffic.
- Also, nowadays when clicks are so expensive, most businesses are happy to break even on the first order or even take a small loss just to get that customer in! Then make the profit on future sales.
We’ll talk a lot about all this in detail on my blog in the future but just so you know – having your own online shop is the most logical step after you’re successful on eBay and Amazon.
How to Create an Online Shop?
There are various ways you can create your own online shop:
1) Build it from scratch in HTML – bad, bad idea! I don’t even want to get into this, because it’s just such a terrible idea – unless you actually create websites for a living (even then – it’s still a bad idea!), then DON’T do this.
2) Use WordPress and special eCommerce themes/plugins – though slightly less terrible than coding it all on your own, this is still a very bad idea. Unless you have a lot of experience in this area, you’re going to struggle immensely and have a lot of issues getting your website to even run and function properly – so again, BAD IDEA. [Read more…]