Hello & Welcome Back!
We’re just days away from Christmas and I’m sure many of you are already in a festive mood and don’t want to think much about business right now. But it’s also the end of the year very soon and from my experience, I know that lots of people will have set themselves a goal of starting an online business in 2018 so I think it’s the perfect time to give you more information on my up-coming Amazon Sharks course which will be released in January, so you know exactly what to expect from it.
But I want to start off with an update on my latest Amazon venture which I started earlier this year, in September to be precise. I already covered the first month’s results in a separate video where I also shared some very valuable information on how to start a profitable Amazon private label business.
If you haven’t seen that video yet, please go to my blog – AndrewMinalto.com and sign-up for free & you’ll be given instant access. This will also subscribe you to my blog’s newsletter so you don’t miss out on any future posts and videos.
OK, going back to my new business – in short – it’s been an impressive start! I’m very happy with the results I have achieved so far and very excited to see what 2018 will bring as I’ve really only scratched the surface with this so far.
Let’s log in to my Amazon account and check some sales numbers – as you can see – I started selling on 8th September, there are no sales prior to that as this is a brand new account and business.
There’s a steady growth in sales month over month but last month has been exceptionally impressive! Mainly due to Christmas shopping of course, as I do sell a product which is in high demand during the holiday season. There will be a drop in sales for sure once Christmas shopping ends OR when I run out of stock – whichever comes first! 🙂
Overall, in this 3-month period I have made more than £50 000 in sales which in my opinion is very good! I sold over 5000 units of a brand new product, with no sales or ranking history.
I have also been spending lots of money on Sponsored Product Ads – in this 3- month period I have spent £8,000 in paid clicks which is a lot BUT it is my overall strategy – to be very aggressive with bidding when I start new listings – to outcompete everyone else on bids and get most of the traffic.
Because sales velocity is one of the main factors in Amazon’s ranking algorithm – so the more sales I generate via paid ads, the higher my listings start ranking in natural search. Another advantage of doing aggressive paid ads to get sales in is to grow reviews as quickly as possible as they also play a huge role in search ranking.
So far it has worked great as I have already secured a number of 1st positions in search results for secondary keywords and I am in the top 5 positions for my main keywords. Review count is still lower than my competitors but once I increase them, I should be able to move into the TOP 3 for the main keywords too. That’s the plan anyway! 🙂
So right now my NET profit is not that impressive, mainly due to aggressive bidding on ads – but as you can see – even my paid campaigns actually already generate a positive return as the overall ACOS is 35%. My cut off point is 50% so I have some reserve left to be even more aggressive on bidding if needed as I don’t mind not making profit on ads right now, as profit comes from sales from organic rankings.
I have to admit that I haven’t even properly optimised my campaigns yet, mainly due to other tasks I have been working on, so that means that I am wasting quite a lot of money right now on ads that can be optimised. But I will get to it 100% in January when bid prices will also drop as right now, in December, bid prices in general are much higher compared to the rest of the year and do not represent the true situation.
Numbers wise – I have sold 5097 units and on average generated £4.50 profit before ad costs. In the beginning it was £5 profit per item sold but after VAT registration it has lowered to £4. The average for this period is about £4.50 which means – 5097 multiplied by £4.50, which is £22,936 so basically £23 000 give or take.
If we take off the ad cost at £8,000, it leaves me with a net profit of £15,000. And that’s for the first three months of trading.
I could stop sponsored ad campaigns right now and instantly increase my profit margin BUT I won’t do that as I want to continue building up my search rankings. Even when you rank well, you still don’t want to stop running ads, but that’s a whole other story which I’ll save for a separate blog post.
So these are the results so far and I will continue updating you on my progress throughout the next year as my goal is to sell 3000 units per month and reach £30k per month in revenue and at least £8,000 net profit per month for this business alone by the end of next year.
It is a very ambitious goal, I know, but that’s what makes the whole journey even more fun & interesting!
Amazon Sharks UPDATE!
Ok, as I said, another reason I wanted to create this video and release it before Christmas is to give you an update on the Amazon Sharks course as many of you are messaging me asking for release date, pricing and everything else. To save time for all of us, I’ll give you those answers right now. Let’s get started!
So – what is Amazon Sharks all about? Is it a video course? Or seminar? Or coaching program? Community?
The main part of it is a video course, yes. A super detailed video course on how to start and run a highly successful Amazon private label products business!
I’m still working on the course material but it will be massive – probably close to 20 hours of video lessons, if not more as there’s simply so much to cover!
These will be professionally created videos, not some low resolution web cam videos where you can’t even see what the person is showing you! No, these will be FULL HD videos so you can even watch them on a TV if you want to and still get nice, crisp video quality. This is especially important in all the videos in which I show you Amazon’s interface.
Speaking of that – I will actually reveal one of my Amazon businesses in the course! Yes, you’ll be able to see exactly what I do, down to the smallest detail, and use it as an example for your own business. I only teach what I personally do in my businesses so there’s no better way to teach these things than to use real life examples!
The Amazon Sharks video course will cover everything, from A to Z, on how successful Amazon private label businesses are built. There will be 10 modules in the course, covering market research, product selection & validation, sourcing & importing, branding, listing creation, selling, sponsored products and many more topics!
In total there will be about 150 video lessons in the course.
And this will all be brand new content, created from scratch!
I will give lots of real life examples, real life situations, problems and solutions to them. This is not some theory – at the end of the day I have successfully launched 3 Amazon businesses using these same principles so I have tons of insider information to share with you.
So the course’s primary focus is for people who want to start a brand new Amazon business but a large part of the course will also be suitable for people who already sell on Amazon but want to improve certain areas of their business or maybe launch new product lines altogether based on my business principles.
All of the examples will be based on Amazon’s UK platform but as Amazon is basically the same in every country, I believe that the program will work perfectly fine for people in the US and other countries.
Also – I will have information on how people can actually start selling on Amazon UK while not living in the UK! This basically means that anyone, anywhere in the world can start a business on Amazon UK!
There will also be Bonus Modules in the course which I’m particularly excited about! As in one of these modules I will cover my own favourite business model which involves becoming your own manufacturer! Another one will be on how to expand to other regional Amazon marketplaces. But I’ll have more details on this all when the course launches.
All the videos will be hosted online, on the dedicated Amazon Sharks website, via a secure members-only area. You’ll be able to stream videos online or download them to watch offline.
I know that some people still don’t have fast internet connections so they’ll be able to download videos and watch them this way. I will also have MP3 files available as well as PDF transcripts. Everything will work on mobile devices too of course. So whichever way you prefer consuming the content, the option is there for you.
Now, let’s talk about how the course will be structured. I have created a model that in my mind will yield the BEST results for all of you. I come up with this idea after consulting hundreds of people in my 60 Day Blueprint program as well as thousands of people who have purchased my Easy Auction Business course in the past.
Basically – the best results can be achieved IF you concentrate on one task at a time AND have a support mechanism in place which you can use at times when you’re struggling with something specific and can’t move forward. Many people get totally overwhelmed if too much information is thrown at them all at once! I want to address and fix this problem with the Amazon Sharks course.
The whole course will be structured in modules AND each week I will release one module – one major topic or task you need to work on. In that module there will be a number of video lessons you need to watch and then – at the end – there will be a Next Steps video which will summarise the most important things covered in that module and most importantly – list the exact steps you need to take to complete this module!
This way there will be no confusion whatsoever on what you need to do next – you just execute the tasks I give you in the last video of the module! Obviously some people will get it done faster, some slower – that’s not a problem – you can take 2 weeks or 3 weeks to complete a module, that’s fine. You’ll have lifetime access to all materials and nothing will be removed from your membership.
The second major element in your success is the support system! As no matter how hard I try in videos, you’ll have questions that you need to get answers to or you’ll simply want to hear the opinion of someone more experienced – like me! That’s why the Amazon Sharks course will have a built-in support system which will allow you to get in contact with me directly and get my personal help!
I will have a special widget built into the members’ area which you can click on to ask me a question – the answer will be shown in the widget as well as sent to your email. All previous questions you have asked and my replies will also be shown there. I think this will be very handy for you to use and will give you that extra bit of confidence, knowing that if you do get stuck, I’m here to help!
I don’t know any other major Amazon course that offers this! Either you get so- called support which is run by outsourced people who have no practical experience running a business on Amazon OR you get a Facebook group where it’s basically left for course members to try and help each other out, which is really no better than any of the many other Amazon related Facebook groups out there.
Amazon Sharks will be totally different as you’ll get personal support from me! I won’t outsource this support, how could I? Can I outsource my nearly 15 years of experience running online businesses? Can I just hand over the information I have accumulated from coaching hundreds of people and creating hundreds of new brands?
I can’t and I won’t do that! You’re guaranteed to get direct and personal support from me when you join Amazon Sharks so you can feel safe that any unanswered questions or problems will be taken care of for you.
Apart from that, I will also have a FAQ section at the end of each module that will list the most commonly asked questions and my answers and I will continue updating these FAQ pages as time goes by.
To sum it up – with Amazon Sharks you will get a step by step video course on how to launch and run a successful Amazon private label products business as well as my personal support. Basically, it’s like a coaching program where you’ll be guided through every step.
Now let’s’ talk about the price as I know many of you are eager to know how much the program will cost. I have thought very hard about this, trust me – it was not easy to come up with a model that works for both you and me. But I have created a pricing module that in my opinion is fair, affordable, and still a real bargain when considering what you get in return.
As the course will be released module by module – one per week, the price for the program will be £99 per week for 10 consecutive weeks which means that the total price you pay is £990. That is 10 payments of £99 each.
On the launch date you pay £99 and get access to the first module, after one week you’re automatically billed for the next payment of £99 and get access to the next module. And so on until 10 payments are completed and all content is released.
I will only be taking in 50 people to the program when it launches! I don’t want to take in hundreds of people and then not be able to provide the support level I have promised. And as an Amazon business owner myself, I don’t actually want to show all this material to thousands of people who could indeed create too much competition on Amazon UK. By keeping member numbers down, this won’t be a problem as product selection on Amazon is obviously massive.
There won’t be options to purchase separate modules, so please don’t ask. The program comes as it is – all modules for the price agreed when you sign up. Also, there won’t be free trials or anything like that – this is for serious people who want to work with me personally to create a successful Amazon business. If you’re not ready for it, that’s fine – leave that seat available for someone who is all in on this!
Also, as a clear disclaimer – the program’s price is £990 and not £99 for the first module or £300 for the first three modules. If you sign up and then cancel your subscription later on, you lose access to the whole program, even the modules you have been given access to.
So again, please, do not sign-up if you don’t want to go through everything until the end. Leave that limited space open for others who are ready!
I hope this doesn’t come across as too negative or arrogant – I just really want to make sure that people who sign up are ready to do the work and are ready to really create a successful business! I have put my heart and soul into creating this course! Along with my team members, it’s hundreds of hours of work that goes into creating such a course.
I know that £990 is a lot of money for many of you but the truth is – if you don’t have that kind of money to invest, an Amazon business may not be suitable for you as apart from the program’s cost, you’ll need to have a budget for stock too – at least £1000. You can of course start with smaller amounts but you’ll struggle.
Some people may have money to pay for the course but then they won’t have money left for stock. One option of course is to start the course now and save up money for stock as you work through it over the next 3 months and launch your business then.
Whatever your situation, all in all you’ll need at least £2000 to cover the program fee as well as stock for your first item. The more money you have for stock, the better of course, as it will open more opportunities to you.
Once all payments are done, you get lifetime access to all materials and I will of course continue adding new videos over time as new features and information will be released by Amazon and in general things do change fast in the eCommerce world, so you need to stay on top of it all. So rest assured as all future updates are included in this price.
There will also be a brand new Amazon design service at an added cost, available only to program members! My award winning designer will work directly with you to create logos, 3D images for products, and packaging designs for your new Amazon business. This is an invaluable bonus as you will not find a better priced Amazon design of this quality ANYWHERE ELSE – I can promise you that! This service won’t be available to the general public at all as I’m sure that Amazon Sharks’ members will keep my designer more than busy enough!
So the price for the program is £990 and if that seems too high for you and you can’t see the value in the program and my services, then it most likely just isn’t the right fit for you. And that’s perfectly fine! I know there are hundreds of people who are eager to get into the program so I don’t want even a single place to go to waste.
If all goes as planned, the course will be launched on 18th January, 2018, at 8PM UK time. So you can already mark that date and time in your calendars. Before that of course I will send out reminder emails to people who have signed up to the waiting list on the Amazon Sharks website.
As I said, I will only be taking in 50 people and basically it will work on a first come first served basis. On January 18th, at 8PM SHARP UK Time, the sign-up link will appear on the Amazon Sharks website and once 50 people have signed up, doors will be closed for at least several months until we finish work with the first group.
OK, that’s it for today – I hope this overview gave you a better idea of what Amazon Sharks is all about! I will have more detailed information on the course’s content on the Amazon Sharks website when the program goes live in January.
If you have any further questions left, please leave them below in the comments section!
Enjoy your Christmas! Happy New Year to everyone & all the best in 2018! Thanks for watching this video! I will see you on January 18th!