This is a quick post about a feature recently introduced by Amazon that many sellers may not have even noticed yet. The Search Term report is now available within the seller dashboard on the Ad Group settings page, and all of the relevant data is available within the web interface, so there’s no need to download anything anymore:
Previously, in order to access the Search Term report, sellers had to go to Advertising reports to generate and download the .csv file. You then had to open the spreadsheet to access your data on clicks, search terms, ACoS and other aspects of your business. It’s no longer necessary to do this as the Search Term report is now available directly in the web interface.
Now, Amazon still allows you to download the report, too, and there are various other report types you can download. However, for your day-to-day PPC optimisation work, the web option is all you need.
There are few limitations with the web option though:
- For the data period, you can’t go past the LAST MONTH. However, with the downloadable report, you can select a period of up to three months. Maybe they will change this in the future, but for now, your options are simple: Today, Yesterday, Last 7 days, This week, Last week, Last 30 days, This month and Last month. You can’t select custom dates either.
- The data shown is somehow limited, and with the downloadable report, we get more data points. But to be honest, all the important data is there and very rarely will you need more information anyways.
- We can’t save these reports. There’s an option to EXPORT the data in a .csv file that you can keep on your computer, but, these files can’t be saved in your Amazon account, unlike the old, downloadable reports, which are available in your account for years to come.
This is not a huge problem on its own, but older reports can come in handy sometimes. For example, if you sell seasonal products and want to check your results in previous years. Again, you can simply export the data and save the file locally OR use the old Advertising reports page, where you can generate and store the same report for a longer period of time.
All in all, I was very surprised and happy to see this new feature being introduced by Amazon. I really think this new method will be more user-friendly and will help more people properly analyse their search terms, pick out profitable keywords and ASIN placements, as well as find negative keywords and move them to manual campaigns.
An additional feature I would like to see is one that allows sellers to select keywords/ASINs from this report and move them directly to a selected manual campaign. Right now, we have to copy and paste this data into manual campaigns, but it would be so much easier to simply “move” them directly.
If you’re running ads on Amazon, make sure to check out this new feature and let me know your thoughts in the comments section below. If you have any questions, I’m happy to help as well!