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Shopkeeper Review – Profit Dashboard for Amazon Sellers

April 13, 2021 by Andrew Minalto
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If you’ve been selling on Amazon and have found yourself frustrated or confused with the metrics that you are getting from Amazon Seller Central, you are not alone!

So how do you get over the headaches involved with Amazon Seller Central? For many people, (Including myself) we turn to third-party Amazon profit dashboards for easier to consume insights and trends into our sales performance.

Some of you may have heard of or are familiar with tools such as CashCow or Sellics for Amazon profit reporting, but recently I’ve found a new tool that I wanted to let you know about.

Introducing ShopKeeper….The tool right now that I’ve been using for my business and recently partnered up with is ShopKeeper. This tool has quickly become one of my go-to tools for reporting on the profitability of my products, trends in sales and monitoring inventory. 

The best part? The intuitive dashboard and easy to understand charts and graphs to display information has made it an absolute necessity for me to get the insights I need outside of Amazon Seller Central. So let’s dive into ShopKeeper and what they’re all about.

What is ShopKeeper?

ShopKeeper prides itself on compiling all of the information that is frequently compiled into spreadsheets from Amazon Seller Central and displaying them to you in real time so you can access that data easier. In short, ShopKeeper directly integrates with your Amazon seller account and does the boring part of aggregating all of that data for you, and displays them in easy to read dashboards. 


What Can I Do With ShopKeeper?

Did you know that Amazon has over 70 types of fees that go into selling your products? ShopKeeper will calculate all of those fees for you so you don’t have to worry about compiling metrics to make sure you are profitable. When you start your ShopKeeper trial, the first step is to connect your Amazon seller account and then the magic happens. Once your account is connected ShopKeeper will automatically pull in your sales, profits and inventory so you can be up to date and make decisions to keep your products profitable.

Here are a few of my favorite features inside ShopKeeper…

Sales Dashboard

From the sales dashboard you can easily view all of your Amazon products and how they are performing. ShopKeeper will show you how many products you’ve sold, the total revenue that you’ve earned, the profit margin, ROI and even your ACOS if you’re running PPC ads for your listings. The best part? Metrics like ROI and ACOS are calculated for you on each individual product so you don’t have to do the calculations manually. With a tool like ShopKeeper, Amazon sellers can be data-driven sellers that only sell the most profitable products!

In addition to these metrics, ShopKeeper also does a great job of displaying different trends associated with your products. On the homepage of ShopKeeper, you’re immediately shown important metrics at a glance from one screen.

As you can see, immediately after logging into ShopKeeper you are shown your sales trends over the last 7 days, 6 months and 12 months as well as the value of the inventory that you currently have.

Scroll down even further and you’re shown graphs for items such as PPC spend, profit margin, top sellers and even current stock levels for your products so you know when to re-order!

Profit and Loss Reporting

Whether it’s Amazon related or you’re selling lemonade on the street, one of the most important metrics to measure for any business is profits and loss or PnL. Using Amazon Seller Central, it can be difficult to calculate all of the different costs associated with selling via Amazon. Amazon SnL fees, referral fees and import taxes are just three of the many fees that can be costing you and your business profitability.

With ShopKeeper, I can easily view my profit and loss with one click and easily make decisions on which products to keep, and which products I need to take off the shelf. ShopKeeper breaks down all of these fees for me based on data they receive from Amazon, and displays it in a balance sheet type of format so you can view all the hidden fees and how profitable your products really are.  



Another key aspect of selling on Amazon is monitoring inventory. You can’t make sales if the inventory isn’t there right? ShopKeeper also does a great job of making this easier for Amazon sellers by tracking inventory of all your products. Not only does it tell you the inventory that you have available, it will also let you know information about when to re-order, how long current inventory will last based on your trends, and other metrics to help you decide when you need to re-order certain items.


Now you might be wondering why ShopKeeper is different from other Amazon profit dashboards and the answer might be different for many people. For me, I trust the data that I get with ShopKeeper and I personally like how it’s displayed in comparison to many other dashboards out there. 

Many dashboards that I’ve used simply display too much information, it’s hard to digest all of the different metrics that I am getting and to be completely honest, it seems like I’m just staring at another spreadsheet! I love how ShopKeeper displays the information visually, as opposed to just dumping the same data from Amazon Seller Central onto a different screen. To keep up with the day-to-day metrics that I need to make the best decisions for my business ShopKeeper does it on one screen.


See what I mean? ShopKeeper does a great job of displaying your key Amazon seller metrics visually. Not only that, but ShopKeeper enables you to link your Amazon accounts for more than 20 different markets, which I’ve found to be a limitation of some of the other profit dashboards out there.

Special Offer to Try ShopKeeper

If you are interested in checking out ShopKeeper for yourself I’ve teamed up with them to offer my blog readers a special, limited time discount. If you sign up for ShopKeeper today you will get a risk-free trial for 30 days to see how you like it. 

With the sign up process and connecting your Amazon account taking less than 10 minutes, you can be sure to take full advantage of the trial to see if it’s a fit for you and your business before paying anything.

If at the end of your trial you like the product, ShopKeeper offers simple pricing plans for as little as $20 per month to get started.

Have you personally used ShopKeeper for your business? Or have other products for Amazon sellers that you’d like me to write a review on? Drop a comment below and let me know your thoughts!

Andrew Minalto

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