May 24, 2018 by Andrew Minalto - 4 Comments

How I LOST 7 Months and $805 Registering 
a TRADEMARK for Amazon’s Brand Registry!

Welcome Back!

Today, I want to share my story of how I wasted 7 months and hundreds of pounds on registering a trademark for Amazon’s Brand Registry, which, at the end of the day, turned out to be totally useless! This story just shows how fast everything changes and that you can never rely on old information when it comes to things like this. Without further ado, let’s get started!

Brand Registry Overview

For people who are new to Amazon selling or even for active sellers who are still not using Amazon’s Brand Registry, I highly recommend you sign up! It’s the quickest and easiest way to protect your brand, enhance your listings and unlock additional features in your Seller Central account.

Brand Registry is a place/service where Amazon allows genuine brand owners to register their brands.

After the registration process is complete, you get benefits like:

  • Protect your brand from being used in other listings, act on copied products, help with finding potential infringement, copied images, logo and other elements.
  • Gives you the option to use Amazon Stores. (Awesome!)
  • Gives you the option to use Enhanced Listing descriptions. (Awesome!)
  • Gives you the option to use Headline Search ads. (Awesome!)

So far, I have not personally had any experience with the brand protection side of things (hopefully, I will never have to do that), so I can’t comment on that. BUT for me, as a seller who creates amazing brands and wants to showcase my products in the best possible way, the most important and immediate benefit of being part of the Brand Registry is the ability to use Enhanced Listing descriptions (or Enhanced Brand Content Detail Pages, as Amazon calls them).

What are they and why are they so important?

By default, when you’re NOT registered with the Brand Registry, you can only use a very basic version of the listing description editor—it’s just plain text! However, with the help of an online HTML editor, you can add some simple HTML tags to it (bold, bullet points, etc.) but that’s about it. Your product descriptions will still be just plain text, which very few people will actually read. Here’s how it looks on Amazon:

Now, when you get into the Brand Registry, Amazon gives you the ability to use their Enhanced Brand Content tool to create VISUALLY RICH descriptions!

This includes creating your very own layout from predefined blocks, like this: (more…)

May 10, 2018 by Andrew Minalto - 17 Comments

My April 2018 Amazon FBA Update – 
£14,644.62 in SALES and £3,604.91 in NET PROFIT!

Welcome back!

It’s time to do my monthly Amazon FBA business update for April 2018! As usual, I will show you my exact sales numbers, ad costs and net profit. PLUS, I’ll share my insights, lessons learned and my plans for the next month.

Before we get into actual sales numbers, I wanted to quickly talk about the business itself. Many blog readers have commented and asked me what products I sell?! For obvious reasons, I won’t be sharing that information with everyone—at least not for now. My blog gets more than 1 million unique visitors each year, so I don’t want to share my Amazon products as I know for sure that some will try to copy me and sell exactly the same product.

Not that I’m afraid of competition that much—this niche is already VERY crowded. However, because my product is THE BEST on the marketplace, I can still get very good sales, even when selling at the highest price. Sometimes even at double the price my competitors charge.

So, the competition is not what I’m worried about. I’m more worried about people trying to “cheaply” copy what I do. As they don’t have the knowledge or skills required, they will fail and say to me, “I tried what you do, and it doesn’t work.”

It does work, as proven by these monthly posts, BUT you need to have a certain skill set and know-how to do it all properly. How are you going to be able to compete, stand out from others, charge premium prices and be profitable, even after reinvesting a good amount of your profits on ad spend if you’re already taking shortcuts by copying someone else? If you put in the time and effort to build your knowledge and skills, it does work.

For this reason, I’m not disclosing this business on my blog, BUT I do show it in detail in my Amazon Sharks course. I actually use it throughout the course for all the step-by-step examples. So, if you’re interested in learning more about what I do, check out my Amazon Sharks course.

Also, regarding this particular Amazon business that I’m covering in these monthly posts series, there are some other things I want to clear up—especially for people who may be new to the blog and don’t know the history. This is NOT my whole business! I created this new Amazon account and new brand in Fall 2017 so I can document my journey from day one with a brand-new account and brand-new company to help show the entire process on my blog as well as for the Amazon Sharks course purposes. (more…)

April 26, 2018 by Andrew Minalto - 8 Comments

15 GOLDEN Tips to START a Successful Amazon UK FBA Business from SCRATCH!

Welcome Back!

Today’s post is taken from my Amazon Sharks course as I really wanted to share this information with as many people as possible.

These are 15 rules/lessons/mistakes EVERY newbie Amazon seller should be aware of! It’s not only about Amazon of course but rather eCommerce business in general and can be applied to eBay too for example.

I truly believe that IF you stick with these 15 rules, you WILL save time & money while achieving results much faster! So, without further ado, let’s get started!

Mistake #1 – Running before learning how to WALK!

If you’re totally new to the whole business model of selling physical products online, be REALISTIC about what you can and can’t do! Don’t try to create a massive empire in your head when you haven’t even sold one product on Amazon.

Dreaming BIG is all good, but you have to be realistic and start small, especially if your budget is very limited.

I regularly receive emails from people who actually want to compete with and BEAT Amazon or eBay by starting a competing website. They throw around the idea of no fees to sellers and what not.

These are REGULAR emails that I get, which means that a lot of people actually believe that they can beat these huge companies with their own website. While I won’t defend eBay and Amazon here, C’MON!!! You really think you can build a competing website when you haven’t done anything online and have a £1000 budget? Are you for real?

Another example that is specific to selling actual products online is people who spend months and even years planning out their massive empire of businesses they will have. They have purchased all kinds of domain names, like their brand name + sports at the end, brand name + home at the end, and so on. (more…)