June 30, 2017 by Andrew Minalto - 25 Comments
Why I MOVED from Big Commerce to
SHOPIFY.. and YOU Should Too!
I haven’t talked a lot about eCommerce on my blog, mostly because eBay & Amazon are the best places for people to start out when selling online – as they’re a lot easier to learn and you can see quicker results.
However I’m now going to be discussing eCommerce a lot more!
Having your own online shop really is, or at least it should be, the ultimate goal for any online seller as only when you have your own online shop, you:
- Have 100% control on every process in your business
- Build a real BRAND
- Build a real customer base, followers & fans
- Use social media sites to their full potential
- Have proper sales, coupons, and one-off deals
- Use various paid traffic sources!
- And much more!
Building your brand and the ability to drive paid traffic to your shop are probably the most important things as on eBay and Amazon you can only scale a product/business to a certain level.
Theoretically you could drive paid advertising to eBay & Amazon too but in most cases it’s not effective because:
- You have to pay too much in fees to make it profitable.
- Pricing on these platforms is often too competitive/low for paid advertising to be viable.
- You have no way to precisely track ROI which is a CRUCIAL element of any kind of paid traffic.
- Also, nowadays when clicks are so expensive, most businesses are happy to break even on the first order or even take a small loss just to get that customer in! Then make the profit on future sales.
We’ll talk a lot about all this in detail on my blog in the future but just so you know – having your own online shop is the most logical step after you’re successful on eBay and Amazon.
How to Create an Online Shop?
There are various ways you can create your own online shop:
1) Build it from scratch in HTML – bad, bad idea! I don’t even want to get into this, because it’s just such a terrible idea – unless you actually create websites for a living (even then – it’s still a bad idea!), then DON’T do this.
2) Use WordPress and special eCommerce themes/plugins – though slightly less terrible than coding it all on your own, this is still a very bad idea. Unless you have a lot of experience in this area, you’re going to struggle immensely and have a lot of issues getting your website to even run and function properly – so again, BAD IDEA. (more…)
June 13, 2017 by Andrew Minalto - 18 Comments
How To Cut Your eBay Costs by 91% doing International Shipping via Royal Mail!
I’ve been in this online selling world for many many years now and as well as my own invaluable experience, I’ve also personally dealt with thousands of people who want to start their own eBay, Amazon, or ecommerce business.
So it’s safe to say I’ve pretty much seen it all…
Any mistake you can think of, I’ve either done it myself (yes, I’m the first to admit I make mistakes – how do you think I learnt everything I know and everything I teach?) or I’ve witnessed it happen first hand.
And that’s why I started this blog and created my video courses – to help others and to hopefully stop people making the same mistakes again and again. Of course I make money from selling my courses, I am a business man after all – but my primary purpose is to help others, so they can make a better life for themselves and their family by creating their own successful business.
So I hope you can understand how frustrated I get when I see people making stupid mistakes!!!
Simple, easy things that people aren’t doing that’s costing their business and them money!
What am I talking about?
Well – eBay’s Global Shipping Programme.
It seems to me like the Global Shipping Programme is taking over eBay and just becoming more and more popular by the day and I honestly can’t understand why!
For those of you who don’t know, the GSP is a program run by eBay that allows you to sell internationally without having to do any extra work compared to UK sales.
If you opt in to the GSP, then your listings will automatically be shown to international buyers at the final price they’ll need to pay and if they chose to order from you, you simply post it to a UK address and everything else is taken care of for you. (more…)
June 1, 2017 by Andrew Minalto - 0 Comments
Spicy Auction Templates Are Now FULLY Mobile Responsive!
No one hates sudden eBay updates more than me.
As I also have a service/product for eBay templates – Spicy Auction Templates – and each update that alters the rules on templates means we have to redo all of the pre-made templates in our library (hundreds!) and work with clients to fix/change/update custom made templates as well.
Luckily the active content rules did NOT affect Spicy Auction Templates as we never even used active content!
There was some misconception and confusion about this. As I explained in the past, the tool that eBay provided to check for active content also checks whether your template/listing is mobile responsive.
BUT – this is STILL NOT required by eBay!
Of course, I wanted to offer the very best for my customers so we started to work on changing all templates to a mobile responsive format in ahead of eBay’s future plans.
And we basically finished the work a few weeks ago – pretty much exactly when eBay announced that links won’t be allowed in templates anymore AND contact information will also be banned from eBay in the next few months!
Bummer! We always have used a Design by SpicyAuctionTemplates.com link in the footer to give us credit for the work and to attract new clients.
But eBay’s rules meant we had to change/update all templates AGAIN and change the footer part to simply say – Design by SpicyAuctionTemplates. Without the .com part and without the link:
Also, we have removed the Contacts section from our templates as from Autumn onwards eBay will no longer allow phone numbers/emails in the listing/template so this block will basically become useless:
This means that our pre-made templates are now all 100% mobile responsive (something eBay isn’t even asking for yet) and of course they use no active content and don’t contain any links either! (more…)