Today I want to talk about a simple change in your account settings that can and most likely WILL increase your Amazon FBA sales with NO extra effort on your part! I’m talking about adjusting EXPORT settings which you can find in your account by going to:
Fulfilment by Amazon Settings
Shipping programmes and export settings
There you have an individual settings page for each marketplace you sell on and for this post an example I will use the Amazon.co.uk marketplace.
So first things first – do you have the setting ENABLED or DISABLED? If it currently shows DISABLED, you’re almost guaranteed to lose money on extra sales, on a daily basis.
But even if you have the setting ENABLED, follow next steps as it could be that you have not set it up correctly.
So, click on the EDIT button to access settings page.
There you have 3 options:
1) Domestic – means that export is disabled and you only offer your products to the local market.
2) EU 27 countries.
If your product has no restrictions on selling it in other countries (like food items, supplements that may require special certification, lab reports in each country etc.), you should have this setting set to Worldwide to reach as many customers as possible.
This year you will hear me talk A LOT about BRANDING as it is one of the key components to create a successful Amazon FBA business.
But is it enough to create a name, a logo and put it on the product? Is that what Branding is all about?
No, of course, it’s not. Branding is a much more complex topic, BUT for Amazon sellers, the first thing you have to deal with is the actual name and logo for their brand. And many people struggle with this a lot. They create brand names that make no sense, have no clear positioning, have bad logos etc. etc.
BAD branding can do you more harm than good. Yes, if you use just ONE brand name across many different product categories you can harm your business. Using the same name & logo for a make-up kit and a motorcycle bag is a VERY BAD idea!
Your brand needs to RESONATE with your target audience – and resonate positively. We all know that a 22-year-old woman who’s into makeup has an entirely different perception than a 40-year-old highway dude on a motorcycle, right?
And you don’t have to go that far in extreme examples – even if your target audience is the same, you do want to brand and market products entirely different based on what they’re. If you’re selling Organic Coffee, the branding will be different compared to a business selling Aquarium tanks, right? Good!
There’s a lot of misinformation about selling on Amazon floating around the net – that’s the price we pay for today’s advancement of the technology – everyone has an opportunity to say something about anything. And it’s all good. I wouldn’t be where I am now without the Internet.
The problem, however, is that often, such “free speech” opportunity creates a lot of NOISE, a lot of misleading information, wrong facts or misconceptions. eCommerce is no exception, and Amazon businesses are the hottest topic right now on YouTube where every man and his dog is trying to sell you something to make your Amazon business a success.
One of the MOST damaging misconceptions Amazon “gurus” portray and use is that Amazon FBA business EQUALS importing commodity products from China and branding them with your brand.
First of all, the term itself, Amazon FBA, is wrongly used – we all know what Amazon is but the FBA part is NOT an acronym for Amazon Business or Sell on Amazon, no! FBA stands for Fulfilment by Amazon. So if you read out the Amazon FBA phrase, it is: Amazon Fulfilment by Amazon
Which doesn’t make any sense?
But ok, it is what it is – everyone is using the term to describe “Business that sells on Amazon using FBA”. I also have adapted and now use the Amazon FBA term only because it’s what everyone has been taught to understand.
Chinese New Year is around the corner, and you have to act fast to get your goods dispatched before your supplier switches off for several weeks.
I’m pleased to see that more and more people are following my advice on doing pre-shipment inspections in China. Ten years ago no one was doing this for small-scale orders as we didn’t have such cheap and accessible inspection services available like we have now. Today, when you can have an inspector to work for you for one whole day for just $100, it’s utterly stupid not to use this opportunity and check goods quality before they leave supplier.
Speaking of quality of the goods coming from China – please do understand that there are various standards in manufacturing and it’s not that Chinese manufacturers have problem manufacturing products up to highest standards. They can! At least most of them can.
The problem is that most people always try to negotiate the lowest possible price with the supplier, which results in a product of substantial quality where the supplier has cut cost on materials, labour, quality check or testing.
To avoid problems, you need to communicate with the supplier from DAY ONE that you’re after the highest quality/grade product they can offer. Inform them clearly, before placing the order, that you will be doing pre-shipment quality control inspection and goods with defects won’t be accepted.
I hope that everyone is as excited as I am! I LOVE this time of the year – it’s like you open a new page in your life/business and start something entirely new! I hope that your New Year’s wishes haven’t vanished yet and you’re already making first steps towards the goals you have set for yourself in 2019!
I certainly have started it on the right path as I did wake up at 4 AM today and by the time you read this, I will most likely have finished the most important/difficult tasks for the day.
WHY on EARTH I do wake up at 4 AM EVERY DAY, including weekends & Holidays?
Let’s find out.
In my late teens and early twenties, late nights were where all the action was! Even though I did work/studied a lot during evenings/night time, I also managed to party on weekends, which meant going to bed at 4 AM on a Saturday or Sunday morning, NOT waking up at that time.
As I got older, met my wife, the night-life started to fade away, and I somehow started to feel the MAGIC and POWER in waking up early in mornings.
Most people can fall into two groups:
Early birds (people who like to wake up early in the mornings).
Night owls (people who like to stay up late at night).
If you asked me this question at the age of 20, I would tell you that I’m a 100% Night Owl and I can’t stand waking up early. But as my own experience has proved, I don’t think this classification is set in stone. Over your lifetime, you can change it, and I think it’s more of a question of HABITS rather than what you inherit or what your genes tell you to do. More on this later.
It’s December 20th so you’re most likely fully into Christmas mode already and won’t even read this post! Oh, well! I hope that those of you who took part in this year’s contest ARE reading this and are ready to claim your prizes! Without further ado, let’s get to the results.
More than 50 (!!!) readers submitted their suggestions for what I should cover in my blog in 2019, and I would like to say a big THANK YOU to all of you! I can’t give a gift card to everyone, but, just so you know, I truly appreciate the effort you have made to help me out with your suggestions. So, a big thanks again!
To select the 10 lucky winners who will receive a £25 Amazon gift card, I gathered all the names and put them into the List Randomized tool on the random.org website, which I have been using every year for this contest.
When I click on the Randomize button, the software changes the order of names in a genuinely random manner. The first 10 in the list are the winners and will receive a £25 Amazon gift card. Here’s a video of what the process looks like:
We’re just ten short days away from Christmas, and it’s that time of the year when I say a big THANK YOU to all my blog readers, social followers, and, of course, my loyal customers. Unfortunately, I can’t send a gift to each and every one of you, but I can create a contest to reward ten of you with a £25 Amazon gift card and one of you with a £50 Amazon gift card!
This contest is very straightforward. All you have to do is comment below this post with a suggestion for a topic I should cover on my blog or Facebook page in 2019! It can be anything related to Amazon FBA business, importing, branding, product research, etc. The more specific the question, the better!
To give you an idea of what I’m looking for, here are a few examples:
Do I need a limited company to start selling on Amazon?
What is the best way to ship a 20kg package from China?
Is it worth it to start selling on Amazon US if you live in the UK?
How do I make sure my product quality is up to standard?
How many samples do I need to buy from Chinese suppliers?
November—a record month for my Amazon FBA business with almost £30,000 in combined sales from the Amazon UK and US platforms! If it were 31 days in November, I would have safely reached that magic £1000-a-day or £30k-per-month mark. Arghh!
The vast majority of those sales came from the UK side of the business, which makes me even happier because last year, around this time, I set a goal to reach £30k in sales per month by the end of 2018, and now I have achieved it!
Well, not really. I know that these sales numbers are not sustainable and will go down after the Christmas shopping spree ends. We’ll talk more about that later in the video as it’s an important talk to have now, right before the New Year starts.
Things on Amazon.com took a big turn too. For several reasons, I’ve decided NOT to continue my aggressive ad spend and instead use the situation to test a different approach, something that may be more useful for those of you with limited budgets. We’ll get into the details of this in the Amazon US results section later. (more…)
Jingle bells, jingle bells, jingle all the way!!! Too early? I don’t think so! Judging by my November sales so far, it’s clear that people are already shopping for Christmas! Yes, the magical Quarter 4 has finally arrived, and hopefully, sales are booming for everyone!
However, this post is about October, and while this month is technically included in Quarter 4, I didn’t see any signs of that Q4 magic. In fact, compared to September, sales in October took a dip. This was partially my fault because I ran out of stock for a popular variation of my product for roughly ten days, which affected sales considerably.
Plus, it was the school holidays in October, and I always see sales decline during school holidays. Since the majority of my buyers are women—and many of them are mums or stay at home mums—when kids are at home, there’s not much time left for shopping.
Another factor is that I was on holidays too! I spent almost two weeks in sunny Tenerife, and that’s probably another reason why my sales took a hit. Why would that matter? The truth is: I don’t know. There’s no clear explanation to this theory, but I often find that when I take some time off, my sales go down. When I get back to the office, sales increase again. I know, I know. It shouldn’t be a contributing factor at all because I don’t actually do anything on Amazon when I’m in the office, but this is a trend I have noticed over the years. Call it karma or whatever you like—I still need to work to get those results!
Don’t get me wrong, I’m still very pleased with the sales in October, so I’m not complaining at all! Almost £22k is not a bad number. I’m happy as long as the monthly sales are higher than the previous year’s because I know that progress has been made. Plus, I’m even more excited to share the latest news on my Amazon US launch, so without further delay, let’s get straight into the numbers—and we have lots of them to cover today! (more…)
So, I bought a 3D printer! 🙂 Yes, after several years of thinking about it, I finally purchased a small, budget-class 3D printer. I wanted to thoroughly investigate this technology that everyone seems to be talking about, check out how good it has become, and figure out how 3D printing could affect the global business scene in the future.
A few years ago, when 3D printers were starting to become more and more popular, I instantly liked the concept a lot, and I could see that the potential for this technology would be massive in the future. At that time, I checked out a lot of YouTube videos on the print quality—and it was AWFUL! The individual layers of plastic were very visible, and the final pieces looked like they were handmade by melting plastic layer by layer.
In my mind, the quality of the final printed object is the NUMBER one thing the 3D printing industry needed to fix, and as you will find out later on in this post, they have done an excellent job in this regard over the last couple of years. Apart from quality, there are other essential factors to be considered—like speed of production, use of materials, complexity of models, etc.—but without a high-quality output, everything else is pointless.
Speaking of high-quality 3D printing, it entirely correlates with the current state of the VR (virtual reality) industry. I don’t own any VR devices, but the other day I stopped by Samsung’s demo for their Gear VR device and tried it on. I honestly didn’t know whether to laugh or cry. I can’t understand HOW so many people are currently using these devices…
The QUALITY and resolution of the output are HORRIBLE. So much so that I could not stand it for more than 20 or 30 seconds. It was THAT BAD! I haven’t seen a screen so pixelated and graphics so bad since my teenage years with my first Sega Mega Drive games (those actually looked better, as far as I remember).
I know that many people won’t agree with me, but the current VR technology is totally unusable. The resolution and technology are simply not there yet. NOT EVEN CLOSE! Plus, a large percentage of people who use VR in its current state suffer from the motion sickness when using it—and, unfortunately, I’m one of them. (more…)