This year you will hear me talk A LOT about BRANDING as it is one of the key components to create a successful Amazon FBA business.
But is it enough to create a name, a logo and put it on the product? Is that what Branding is all about?
No, of course, it’s not. Branding is a much more complex topic, BUT for Amazon sellers, the first thing you have to deal with is the actual name and logo for their brand. And many people struggle with this a lot. They create brand names that make no sense, have no clear positioning, have bad logos etc. etc.
BAD branding can do you more harm than good. Yes, if you use just ONE brand name across many different product categories you can harm your business. Using the same name & logo for a make-up kit and a motorcycle bag is a VERY BAD idea!
Your brand needs to RESONATE with your target audience – and resonate positively. We all know that a 22-year-old woman who’s into makeup has an entirely different perception than a 40-year-old highway dude on a motorcycle, right?
And you don’t have to go that far in extreme examples – even if your target audience is the same, you do want to brand and market products entirely different based on what they’re. If you’re selling Organic Coffee, the branding will be different compared to a business selling Aquarium tanks, right? Good!
November—a record month for my Amazon FBA business with almost £30,000 in combined sales from the Amazon UK and US platforms! If it were 31 days in November, I would have safely reached that magic £1000-a-day or £30k-per-month mark. Arghh!
The vast majority of those sales came from the UK side of the business, which makes me even happier because last year, around this time, I set a goal to reach £30k in sales per month by the end of 2018, and now I have achieved it!
Well, not really. I know that these sales numbers are not sustainable and will go down after the Christmas shopping spree ends. We’ll talk more about that later in the video as it’s an important talk to have now, right before the New Year starts.
Things on Amazon.com took a big turn too. For several reasons, I’ve decided NOT to continue my aggressive ad spend and instead use the situation to test a different approach, something that may be more useful for those of you with limited budgets. We’ll get into the details of this in the Amazon US results section later. Read More…
Jingle bells, jingle bells, jingle all the way!!! Too early? I don’t think so! Judging by my November sales so far, it’s clear that people are already shopping for Christmas! Yes, the magical Quarter 4 has finally arrived, and hopefully, sales are booming for everyone!
However, this post is about October, and while this month is technically included in Quarter 4, I didn’t see any signs of that Q4 magic. In fact, compared to September, sales in October took a dip. This was partially my fault because I ran out of stock for a popular variation of my product for roughly ten days, which affected sales considerably.
Plus, it was the school holidays in October, and I always see sales decline during school holidays. Since the majority of my buyers are women—and many of them are mums or stay at home mums—when kids are at home, there’s not much time left for shopping.
Another factor is that I was on holidays too! I spent almost two weeks in sunny Tenerife, and that’s probably another reason why my sales took a hit. Why would that matter? The truth is: I don’t know. There’s no clear explanation to this theory, but I often find that when I take some time off, my sales go down. When I get back to the office, sales increase again. I know, I know. It shouldn’t be a contributing factor at all because I don’t actually do anything on Amazon when I’m in the office, but this is a trend I have noticed over the years. Call it karma or whatever you like—I still need to work to get those results!
Don’t get me wrong, I’m still very pleased with the sales in October, so I’m not complaining at all! Almost £22k is not a bad number. I’m happy as long as the monthly sales are higher than the previous year’s because I know that progress has been made. Plus, I’m even more excited to share the latest news on my Amazon US launch, so without further delay, let’s get straight into the numbers—and we have lots of them to cover today! Read More…
So, I bought a 3D printer! 🙂 Yes, after several years of thinking about it, I finally purchased a small, budget-class 3D printer. I wanted to thoroughly investigate this technology that everyone seems to be talking about, check out how good it has become, and figure out how 3D printing could affect the global business scene in the future.
A few years ago, when 3D printers were starting to become more and more popular, I instantly liked the concept a lot, and I could see that the potential for this technology would be massive in the future. At that time, I checked out a lot of YouTube videos on the print quality—and it was AWFUL! The individual layers of plastic were very visible, and the final pieces looked like they were handmade by melting plastic layer by layer.
In my mind, the quality of the final printed object is the NUMBER one thing the 3D printing industry needed to fix, and as you will find out later on in this post, they have done an excellent job in this regard over the last couple of years. Apart from quality, there are other essential factors to be considered—like speed of production, use of materials, complexity of models, etc.—but without a high-quality output, everything else is pointless.
Speaking of high-quality 3D printing, it entirely correlates with the current state of the VR (virtual reality) industry. I don’t own any VR devices, but the other day I stopped by Samsung’s demo for their Gear VR device and tried it on. I honestly didn’t know whether to laugh or cry. I can’t understand HOW so many people are currently using these devices…
The QUALITY and resolution of the output are HORRIBLE. So much so that I could not stand it for more than 20 or 30 seconds. It was THAT BAD! I haven’t seen a screen so pixelated and graphics so bad since my teenage years with my first Sega Mega Drive games (those actually looked better, as far as I remember).
I know that many people won’t agree with me, but the current VR technology is totally unusable. The resolution and technology are simply not there yet. NOT EVEN CLOSE! Plus, a large percentage of people who use VR in its current state suffer from the motion sickness when using it—and, unfortunately, I’m one of them. Read More…
Let’s talk about product packaging! Packaging is something that may sound super simple but actually carries many different challenges, rules and knowledge that you, as an Amazon seller, should be aware of if you want to create outstanding packaging for your best-selling Amazon product!
However, before we dive into the technical aspects, you might be wondering why custom packaging is so important? Is it important at all? Can’t we just go with plain, brown boxes that suppliers offer by default? Can’t we just skip using packaging at all?
You can, of course, do that. Many sellers don’t pay attention to this; they don’t think it’s important or they don’t want to invest any extra money on top of their product cost and everything else. But, if you ask me, that is a BIG MISTAKE!
I am personally a HUGE fan of custom packaging, and I always, always put extra work into creating the most attractive packaging for the product in a niche I’m working in—as well as making sure it’s practical, of course!
And it’s actually NOT that difficult to do because you will be outsourcing most of the work to a professional anyway. There are no good excuses to avoid doing this, so let’s take a closer look at WHY Amazon sellers with custom product packaging have a much HIGHER chance of winning that sale over someone who hasn’t put in any effort.
Why Does Custom Packaging Matter?
There are many important reasons why you SHOULD DO custom packaging for your product, including (but not limited to):
1) Visual Presence
I’m sure you’re already aware that people who shop online buy with their eyes. Logically, until we have more advanced virtual reality technologies, people shop online primarily by looking at images. They search for a product on Amazon, VISUALLY pick the one that looks the best (in their perception) from the search, click on that listing, and then possibly make the purchase. It’s all a visual experience, and it’s mostly based on product images.
It has been a super busy week for me, so, today, we’ll have a short and to-the-point post about a little-known feature/Amazon rule that not many people are aware of: Seller Feedback Removal! Yes, you can quickly and easily remove most of the neutral and negative feedback you receive on Amazon simply by filling out a short form!
Before we get into that, I just wanted quickly to share some news about my Amazon FBA US journey. If you’re not familiar with my monthly posts, you can read more about it here. I’m starting to regret the decision to begin development of a new version of the product. Why? Take a look at today’s sales data for the existing version of my product:
30 sales TODAY alone! With no ad spend whatsoever!
That’s obviously a record day, but I wonder what is going on here? Will it continue growing like that? Will days like these become the norm? That wouldn’t be bad at all because 30 sales a day means I’m netting $100 a day or $3k per month. The problem is that I probably won’t find out because I will run out of stock very quickly at this rate! At the same time, I have already started working on my new, bigger version of this product. Arghhh! So many decisions to make! I will put more details and results in my August 2018 Amazon FBA update post, which will go live early in September.
I don’t know exactly how this will work out, but, once again, the whole situation just reminded me to be more patient when it comes to results, rankings and sales on Amazon. To some extent, my monthly update posts put an unnecessary pressure on me because I want to share new things with you, make good progress, show that sales are improving, etc., but you often just have to sit it out and wait a few months to see whether something will work or not. Read More…
Another month has come and gone. While the majority of people are enjoying their summer holidays, since mid-July, I have been spending most of my time in the office working on various business-related tasks. Of course, I could opt to extend my time off, but as I explained in my June update post, it does not bring out the best side of me. I feel so much better now that I’m back in my routine and making consistent progress on my business every day.
Also, there’s that great feeling inside that comes from knowing that I’m working while everyone else is holidaying. Maybe that sounds weird and maybe you feel the opposite way? Why should I work when everyone else is partying in Ibiza? It probably depends on how you look at things. For me, this feeling is magical—it seems to me that I’m getting ahead and will eventually be rewarded for doing this in the future.
It’s a similar feeling that I experienced 15 years ago when I was spending ALL my free time—evenings, weekends, holidays—learning about online business and e-commerce while my mates were hanging out, binge drinking every weekend, and basically living through the best time of their lives (probably). Back then, it also felt like I was doing the right thing. Even though it was hard work and I was missing out on some fun, I knew that I would eventually be rewarded for my sacrifice, and I have definitely enjoyed the fruits of that for many years now.
I really like how Gary Vee talks about this concept. He explains that TRUE success is created in July/August. While the majority of people are taking off time, you take this time as an opportunity to work even harder towards your dreams! And then, by the time Christmas comes around, you can relax and enjoy the fruits of your labour.
Nothing could be more true when we talk about Amazon businesses. Now is the perfect time to work on planning your sales for the holiday season, do your market research, find new suppliers, etc., so that you are months ahead of everyone else and don’t have to panic to get your stock in on the last week of November!
What am I trying to prove with this? Nothing! Just that working during the summer months can also be very satisfying if you look at it from the right perspective. Making progress while everyone else “sleeps” is a GOOD THING, in my opinion, and if you’re doing the same: congrats and well done! Read More…
When you’re are starting a new listing on Amazon, the biggest problem you will face in terms of sales conversion rates is product reviews. More specifically, a LACK of product reviews. Let’s be honest: a listing without reviews can look like a ghost listing. It almost looks like the product is out of stock, and this dramatically reduces your chances of getting good sales from day one.
We’re used to seeing product reviews and using them to inform our online purchasing decisions, so our unconscious mind has been programmed to seek out listings with reviews on Amazon. But it’s even more important than that; as online buyers, we have learned to quickly scan these reviews and pick only the listings that have a higher quantity and quality of reviews for comparison. We automatically click on listings in search of those that have best reviews first. It is only when we can’t find what we’re looking for that we will click on other listings in the search results:
Don’t believe me? When was the last time you bought something on Amazon from a listing with no reviews? Can’t remember? Me neither.
It’s possible that I have done it on a few occasions, but only if there were no alternatives OR it was a well-known, branded product so I wasn’t unsure about the quality. Plus, when I see a product being fulfilled by Amazon, I trust that I will get it and I will get it on time.
But, in general, a brand-new listing without any reviews has a much smaller chance of converting well. How much smaller? Amazon itself says that:
A listing with just one review will perform 3.5 TIMES better than a listing with no reviews—and I believe that data! In my experience, a listing with 100 reviews will perform at least five (if not more) times better than a listing with no reviews at all.
As you can see, it’s not a question of whether you need to get reviews for brand-new listings; it’s a question of HOW to get them and how many! In my experience, even 2 or 3 reviews can dramatically increase your conversion rates (and Amazon data proves that with the 3.5 multiplier), so that should be the minimum you’re aiming for. Read More…
I know, I know. You have all been waiting for this post for the last two weeks. The truth is, I really struggle with my work ethic during the summer months—especially with the exceptionally good one we’re experiencing this year! I know that it shouldn’t be an excuse for a business owner like me, but something magically happens to my brain in the summer. It simply goes into “lazy” mode and, without fail, my productiveness goes down.
Of course, each year, I try in vain to fight this natural urge to relax, but, as you know, when you are the boss, when you set your own hours, it is actually very hard to do. Yes, even though I’ve been in this position for soooooo many years, I still have to fight myself to get back to work and keep my motivation levels high. To be honest, it actually gets worse on some level when you reach a decent level of financial independence; it’s very, very hard to make money your main motivator when you’ve already got a good income coming in each month.
And there’s another thing: this year, this summer, I’ve come to realise that I’m a routine person, which means that I perform at my BEST when I’m in a set routine each and every day.
What do I mean by that? For me, routine means:
Waking up at the same time every day (6 AM)
Going to bed at the same time every day (10 PM)
Eating three healthy meals every day, at the same time each day
Going to the gym or doing some sort of sporting activity every day
Being outside for at least a few hours every day
There are a few other nuances, but you get the point. When I follow this routine, I’m the most productive, HAPPIEST, healthiest version of myself. I know that for some people this may seem like a strict military regime. You might think, “where’s all the fun?” The truth is, there’s lots of room for fun in those 16 hours between sleep and three healthy meals—trust me! 🙂 And I’m not saying that this is what YOU should be doing. I’m just saying that this is the way I keep myself feeling my best and most productive—and summertime, long evenings, and dinner parties have ruined that routine for me. Truth be told, I’ve even struggled to put this blog post together…
Anyways, I’m rested, rejuvenated and ready to get back on track with my routine. Enough partying; I’m ready to do some SERIOUS WORK! And there are lots of things to do, as you will find out later in today’s blog post. Seriously, I can’t wait until September starts, the kids go back to school, and the sun goes down before my bedtime.
Now, let’s get back to business—that’s what you’re here for, right?
For those of you who are first-time readers of my monthly results update posts: in these posts, I cover just one of my Amazon businesses. I detail how many sales I have generated, how much money I spent on ads and so on. I highly recommend you check out my previous posts in this series to learn more about the business and results so far. Read More…
As I covered in my previous Amazon UK FBA business update post for May, I have finally started selling my products on Amazon.com too, which is by far the world’s biggest Amazon marketplace! Many of you asked me afterwards for more details about how exactly to start selling in the United States because, while there are many online guides covering this topic, none of them truly give a complete and thorough overview of every step of the process from a seller’s perspective.
And that’s where I come in, right?! Today I want to give you a step-by-step walkthrough of how to start selling on Amazon.com using FBA! The principles will be applicable to sellers who already sell on Amazon UK (or any other Amazon European marketplace), but the same rules and steps will also apply to sellers who are just starting out. In this post, I will assume that you already have a product to sell and understand the basics of how Amazon FBA works.
Also, as you saw in my previous post, my US launch was actually much smaller than the UK launch I did in Autumn 2017. By that I mean, in my first month on Amazon UK, I broke £12k in sales. In my first month on the US platform, I made just $3k or so in sales.
This is quite important to understand: while Amazon.com is a much bigger marketplace with much greater demand in most product groups, it also has much more competition. You’re competing against much bigger players with a lot more resources!
So, unlike the UK platform where you compete with, say, 20 other sellers in your category, on the US site, you suddenly have to contend with 200 competing sellers! And it’s not easy, even for seasonal sellers like me. Read More…
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