February 26, 2020 by Andrew Minalto - 28 Comments

3 SECRETS to Make Money on Amazon UK FBA in 2020!

Amazon FBA Secrets 2020

Everything is doom and gloom… Amazon doesn’t care about small businesses, Chinese sellers are running “fake review” factories, competition is rising every day, Brexit will increase importing costs and cause delays, PPC prices are skyrocketing, and on top of all that, the coronavirus will wipe out civilisation anyways!

Starting an Amazon FBA business in 2020 is MISSION IMPOSSIBLE, right? There’s no point in even getting started in this game. It’s too late, and the market is too saturated. This is the vibe you get if you spend too much time on Amazon seller forums OR any forums where people go to complain about how life is unfair. But is it the TRUTH? Is it really too late to get into the FBA game and make money by selling physical products on Amazon?

Well, I truly believe that this is the story of the half-full and half-empty glass. It really depends on how you look at things, in general. There are people who always look for negativity, so for them, yes, I agree, the future doesn’t look so bright. But then there are people who, instead of moaning, look for solutions. They look for ways to get around problems and simply make it work.

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January 30, 2020 by Andrew Minalto - 4 Comments

Here’s why I DECLINED an invitation to Amazon Vendor program.

Amazon Vendor Program

At the end of last year, I received an email from Amazon with an invitation to join their Vendor program. After careful consideration, I decided to decline their offer and not participate in this program. Why? Let’s find out!

Amazon Vendor program—what it is and how does it work?

First of all, the Amazon Vendor program not a public program, so you can’t join without an invite, even if you wanted to. Amazon manually selects sellers with a good track record and strong sales and then invites them to join the program. There’s a special job role at Amazon called Vendor Program Managers. These people handle the vetting process and actively look for brands they want to include in this program.

When you join the Amazon Vendor program, you basically give away keys to your brand on Amazon TO Amazon. Essentially, they become the seller of your product and you become a supplier. In practice, you sell your products to Amazon at wholesale prices and they sell the products for you. On your product listings, the seller will change from your name to Sold by Amazon.

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January 15, 2020 by Andrew Minalto - 10 Comments

GET 150 FREE Product Reviews with Amazon Vine!

Amazon Vine Program Reviews

Sounds too good to be true, right? 150 FREE reviews for your Amazon listings? Yes, unfortunately, it is… The real number is closer to 75 to 100 reviews, but hey, it’s the best and quickest way to launch a new product on Amazon and get real user reviews in place.

What am I talking about? The Amazon Vine program. Previously, this program was only available to select sellers, but now it’s open to EVERYONE who is brand registered! And there’s even better news: Amazon is running a special promotion right now that allows all brand-registered sellers to enter five products into the Vine program (up to 30 units per product) for FREE!

So, what is the Amazon Vine program and how does it work?

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January 9, 2020 by Andrew Minalto - 0 Comments

Fidget Spinners & Slime: WHICH product is BEST for Amazon FBA?

Amazon FBA Product Longevity

Recently, a reader named Sara left a comment on the blog asking an interesting question: “How do I choose a product to sell on Amazon that will still be in demand for years to come?” Basically, she wanted to know how to pick a product that is NOT a fad or trend! Something you can build a long-term, sustainable business around.

It’s a very good question because many people who are starting out on Amazon are actually in the wrong mindset. They are looking for HOT or TRENDY products that are in high demand, thinking that these types of products are the best and most profitable. But they’re not! Here’s why:

  • Competition for such highly popular items is extremely high.
  • Ranking such products on Amazon is a very difficult, expensive and long process.
  • Margins for highly competitive items are small.

So, don’t be blinded by the super-high sales numbers you see in Jungle Scout! Sure, it’s great to see that top listings make tens of thousands of pounds in sales per month, but don’t think for a second that it will be easy, fast or cheap to get into those top search positions. And even if you do get there, chances are that your margins by that time will be non-existent.

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December 19, 2019 by Andrew Minalto - 24 Comments

FREE Money (£7000) from Amazon to GROW your FBA Business!

Amazon VAT Promotion

I couldn’t have asked for better timing! After publishing my recent updates on my FBA business results for France, Germany, Italy and Spain, Amazon has announced that they’re doing the External Tax Services Promotion again!

This is excellent news for any Amazon sellers who are planning to use the Pan-EU program to grow their business in 2020! With the help of this program, Amazon will COMPLETELY cover your VAT registration fees AND one full year of VAT returns! This has a real-world value of up to £7000, so it’s basically FREE money from Amazon!

I signed up for the exact same program one year ago and have already made thousands of pounds in extra profit this year thanks to the Pan-EU program. In fact, in the last 30 days alone, I have generated sales worth €100,000, which is an absolute record for me! And it’s all thanks to the Pan-EU program. 

Amazon PAN-EU Sales Last 30 Days

What’s even better is that with this External Tax Service Promotion program, you can choose which VAT company you want to use for your VAT registrations and returns. Many of you know that Amazon’s own service has terrible reviews online, but with this promotion, you can select the company you would like to work with.

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December 18, 2019 by Andrew Minalto - 4 Comments

Can you sell BRANDED products on Amazon UK FBA
as part of bundles?

Branded goods on Amazon UK

Branded products on Amazon are something I don’t talk a lot about on my blog, and that’s simply because my business model for the last 10+ years has been all about creating my own brands and importing goods from manufacturers in China. In the early days of my career, I did sell branded goods on eBay, but back then, retail arbitrage was super profitable and competition levels were extremely low.

Fast forward to today, and I don’t believe you can build a real, sustainable business based on branded goods anymore. Yes, you can make some money by selling underpriced goods found in sales/garage sales/charity shops, etc., but it’s a very time-consuming operation and not something you really want to do for a long period of time.

Despite that, some people still manage to do it, especially in the US where the sales are often at a much higher discount than we see here in the UK. With that being said, there are situations where you could sell branded goods as part of a bundle/set/kit you have created.

The question is: does Amazon allow it?

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December 16, 2019 by Andrew Minalto - 15 Comments

My Amazon.es SPAIN FBA results UPDATE! (€14,052.09)

Amazon FBA Spain Product Launch

It’s the final week on the blog this year as Christmas is just around the corner! I’m sure many of you are already in the holiday mood and don’t want to spend much time on business. Despite this, sales right now are reaching new records every day as the last few weeks before Christmas is a real shopping bonanza on Amazon! I have personally achieved phenomenal sales in December, but more on that in the new year.

Amazon Uk Q4 2019 Sales

It has been a few months since I expanded my Amazon FBA business to Europe via the Pan-EU program. So far, I have covered my results for these markets:

The last one on the list is Spain! I must say that, surprisingly to me, Spain has performed the worst out of all four marketplaces. When I first started the process, I had high hopes for the Spanish market as I thought it would be a more active marketplace—especially knowing how many expats are living there, etc. As it turns out, that’s not the case. Well, at least not for my products because Spain hasn’t performed as well as expected.

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December 13, 2019 by Andrew Minalto - 0 Comments

Should you use VARIATIONS on Amazon?

Amazon variations

When you sell a product on Amazon that comes in multiple versions (for example, varying quantities, sizes, colours, designs or flavours), the question arises of whether or not you should use variations or list each item separately.

What are the advantages and disadvantages of using variations on Amazon? In this post, I’ll try to answer these questions in detail and help you make the right decision for your Amazon FBA business.

Now, Amazon doesn’t work like eBay where you create a product listing and then add variations to it. On Amazon, each variation is an individual listing anyways, which sort of complicates the situation even more. As a starting point, I recommend you check out Amazon’s quick guide on how variations work before you decide which way to go for your products.

But the main idea is that, on Amazon, you simply “link” products to create a listing with variations. The main listing is called the PARENT listing and the variations are called CHILD listings. You create the parent listing and then link your child listings to it. To better understand how it all works, here’s explanation right from the Amazon’s help page:

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December 11, 2019 by Andrew Minalto - 2 Comments

Amazon PPC Auto campaigns PROFIT GOLDMINE! (7.08% ACOS!)

Amazon Auto PPC campaigns

When you launch a new product on Amazon FBA, you will start advertising it using Sponsored Products ads.

The standard approach to doing this is to launch two campaigns in the beginning:

  1. Manual campaign for most obvious keywords in all three match types (Broad, Phrase and Exact);
  2. Auto campaign.

The Manual campaign will obviously target your most important keywords (search terms), but the Auto campaign is mostly used to discover new keywords that you may not have thought of on your own. Over time, you can move profitable keywords from your Auto campaign to your Manual campaign, so you can dial down bids on a keyword level. This is all super simple and it works exactly as it should.

A trend I have personally witnessed over the last few months on Amazon is that Auto campaigns are increasingly geared towards PLACEMENTS rather than keyword searches.

Placements mean that your product ad is shown on other/competitor product pages rather than in the main search results. 

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December 10, 2019 by Andrew Minalto - 4 Comments

Can you TEST a PRODUCT on Amazon UK FBA without a BULK purchase?

Product testing on Amazon

For many people, gathering the initial capital for making a stock purchase is the biggest obstacle when trying to start an Amazon FBA business as, let’s be honest, an Amazon business is a CASH-FLOW business, and the more money you can invest in your stock/product portfolio, the quicker you will see results.

Some people have money they could invest, but they don’t want to take the risk. What if the product doesn’t sell? What if the competition is too great? So, with that in mind, is there a way to test a product on Amazon WITHOUT placing bulk orders with suppliers in China? Let’s find out!

The standard approach to starting an Amazon FBA business is:

  1. You do market research using Jungle Scout (or a similar tool) and identify a product with good potential that is suitable for your buying power (budget).
  2. You source that product in bulk from manufacturers in China using Alibaba.com, usually in starting quantities of 500 to 1000 units.
  3. You create an amazing listing, then start to advertise your product using PPC ads to build up sales velocity, rankings and organic sales.
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