June 21, 2018 by Andrew Minalto - 15 Comments

How to START Selling on Amazon US FBA from the UK!

Welcome Back!

As I covered in my previous Amazon UK FBA business update post for May, I have finally started selling my products on Amazon.com too, which is by far the world’s biggest Amazon marketplace! Many of you asked me afterwards for more details about how exactly to start selling in the United States because, while there are many online guides covering this topic, none of them truly give a complete and thorough overview of every step of the process from a seller’s perspective.

And that’s where I come in, right?! Today I want to give you a step-by-step walkthrough of how to start selling on Amazon.com using FBA! The principles will be applicable to sellers who already sell on Amazon UK (or any other Amazon European marketplace), but the same rules and steps will also apply to sellers who are just starting out. In this post, I will assume that you already have a product to sell and understand the basics of how Amazon FBA works.

Also, as you saw in my previous post, my US launch was actually much smaller than the UK launch I did in Autumn 2017. By that I mean, in my first month on Amazon UK, I broke £12k in sales. In my first month on the US platform, I made just $3k or so in sales.

This is quite important to understand: while Amazon.com is a much bigger marketplace with much greater demand in most product groups, it also has much more competition. You’re competing against much bigger players with a lot more resources!

So, unlike the UK platform where you compete with, say, 20 other sellers in your category, on the US site, you suddenly have to contend with 200 competing sellers! And it’s not easy, even for seasonal sellers like me. (more…)

June 5, 2018 by Andrew Minalto - 10 Comments

My May 2018 Amazon UK FBA Update – 
£15,639.46 in SALES and £3,942.98 in NET PROFIT!

Welcome back!

Another month has ended and, as usual, I will share my latest results from my Amazon FBA journey. Hopefully, seeing these real numbers will inspire some of you to take action and learn something new along the way.

In terms of sales, May has been a very steady month—very predictable and slightly boring at the same time. It is in months like these that I start to get a little bored by the business to some extent. By that, I mean I have pretty much done all I can with these products on the Amazon UK platform and have reached a sales level that will be very hard to break, because:

1) Demand for this product is “fixed.” I can’t magically increase the demand just because I want it to happen. There is simply a certain number of people each month who will search for these products on Amazon. Some will buy from me; others will buy from my competitors. This overall demand is steady, and that threshold is not something we, as sellers, can do much to change once we reach a certain level.

2) I have optimised my PPC campaigns to a good standard. There are always ways to improve ad campaigns. I will continue adding new keywords as I find them, manage bids, etc., but all in all, I’m already covering all the major keywords related to my products. It’s not like I can just discover some “magic” keywords that unlock lots of additional traffic (or at least not at a good cost).

3) My organic rankings are very solid too. I’m not number one for my main keywords but I’m in the Top 3, Top 5, etc., which is good enough for me. The thing is, I will probably NEVER be number one in the search because the prices I charge for my products are higher than the market average—and that’s fine by me! (more…)

May 24, 2018 by Andrew Minalto - 20 Comments

How I LOST 7 Months and $805 Registering 
a TRADEMARK for Amazon’s Brand Registry!

Welcome Back!

Today, I want to share my story of how I wasted 7 months and hundreds of pounds on registering a trademark for Amazon’s Brand Registry, which, at the end of the day, turned out to be totally useless! This story just shows how fast everything changes and that you can never rely on old information when it comes to things like this. Without further ado, let’s get started!

Brand Registry Overview

For people who are new to Amazon selling or even for active sellers who are still not using Amazon’s Brand Registry, I highly recommend you sign up! It’s the quickest and easiest way to protect your brand, enhance your listings and unlock additional features in your Seller Central account.

Brand Registry is a place/service where Amazon allows genuine brand owners to register their brands.

After the registration process is complete, you get benefits like:

  • Protect your brand from being used in other listings, act on copied products, help with finding potential infringement, copied images, logo and other elements.
  • Gives you the option to use Amazon Stores. (Awesome!)
  • Gives you the option to use Enhanced Listing descriptions. (Awesome!)
  • Gives you the option to use Headline Search ads. (Awesome!)

So far, I have not personally had any experience with the brand protection side of things (hopefully, I will never have to do that), so I can’t comment on that. BUT for me, as a seller who creates amazing brands and wants to showcase my products in the best possible way, the most important and immediate benefit of being part of the Brand Registry is the ability to use Enhanced Listing descriptions (or Enhanced Brand Content Detail Pages, as Amazon calls them).

What are they and why are they so important?

By default, when you’re NOT registered with the Brand Registry, you can only use a very basic version of the listing description editor—it’s just plain text! However, with the help of an online HTML editor, you can add some simple HTML tags to it (bold, bullet points, etc.) but that’s about it. Your product descriptions will still be just plain text, which very few people will actually read. Here’s how it looks on Amazon:

Now, when you get into the Brand Registry, Amazon gives you the ability to use their Enhanced Brand Content tool to create VISUALLY RICH descriptions!

This includes creating your very own layout from predefined blocks, like this: (more…)