November 23, 2017 by Andrew Minalto - 13 Comments
How to Save HUNDREDS of £££ PER MONTH When Starting Out with Amazon FBA!
Here’s an incredibly simple trick on how to save hundreds of pounds when you start selling on Amazon – DO NOT BUY Amazon marketed software and tools! Simple. End of post.
No, seriously – this is something I want to talk about in more detail, as I know there are many people out there who struggle with this and I want to save you time and money on tools and services that you don’t actually need.
So here’s the classic story of how it goes – and this is something I went through few years ago too, when I was starting out with my first Amazon FBA business. What you do is you start watching how to videos on YouTube, you start following blogs and Facebook groups – you probably buy a course or two and just learn, learn & learn! You’re in the research stage and want to find out as much as possible about how selling on Amazon works, how to avoid common pitfalls and so on.
That’s all good! You’re even reading this post because you want to learn more about this whole Amazon business, right?
The problem starts when you see one software being recommended in one YouTube video, then – something else in another video. Then you read on a blog that you definitely need to use this tool for doing X thing. Then you dig deeper and find out that you also need these two services and so on!!!!
There are hundreds of tools and services out there targeting Amazon sellers that “help” with various tasks like:
- Market research
- Keyword research
- Keyword tracking
- Ranking tracking
- Product launches
- Automated emails
- Feedback request
- Listing monitoring
- Split testing
- Stock monitoring/re-ordering
- Sponsored Product Ads (PPC)
- Landing pages
- Etc. etc.
And when you’re in that research phase you think that you need to use ALL of them to even have a chance of making money on Amazon! (more…)
November 16, 2017 by Andrew Minalto - 16 Comments
How to Save up to 50% on Sponsored Products AD Cost
When you launch a new product on Amazon, you have to have a plan in place for how you’re going to promote it. It’s usually not enough to just create a listing, unless the competition is very small, so you need to drive traffic to your listing on your own, to get those first sales & reviews in.
The fastest and easiest way to do this is via Amazon’s own Pay Per Click advertising system – called Sponsored Product Ads, where you can quickly create paid advertising campaigns and start driving highly targeted traffic to your listing.
Some people recommend that you don’t do sponsored ads from day one and that you should first get at least 3-5 product reviews in. I can only partially agree to that as from my experience, you can successfully run ads, make sales and even make ad campaigns PROFITABLE with a brand new listing, with no reviews in place.
It will depend on the product’s price though as if you sell something more expensive, you can expect to have very low conversion rates if you run ads to a listing with no reviews. But if your item sells for less than £20-£30, you should definitely start running sponsored product ads from day one! As with such cheap items, basically impulse purchases, people are obviously more open to making that purchase compared to products that cost say £100+.
Here’s the thing – you have to accept that your ads most likely won’t be profitable for at least the first few weeks as it takes time for Amazon’s system to optimise your auto ad campaigns and it will take time for you to optimise manual campaigns too.
If your listing/product is really good and the conversion rate is high, you can aim to break even! If you can break even on ad spend in the first week or two (meaning you don’t make any profit nor loses), CONGRATS! This means that when you optimise your ads, you will be in for a healthy profit.
But you can do even more! Here’s one little trick that I used to save almost 50% in sponsored product ad costs when I recently launched a new product…
So I launched a product and created both Auto and Manual campaigns (for the most obvious keywords), just like I usually do. Then of course, as with any new product, I constantly checked sales throughout the day as well as the ad spend to see how it was performing. (more…)
November 9, 2017 by Andrew Minalto - 2 Comments
One SIMPLE Trick That Increased My
Amazon Sales by 30% OVERNIGHT!
This week I want to show you one simple but really effective trick that increased my Amazon sales by 30% – yes, 30%! And it didn’t cost me a penny!
I know that I haven’t covered any of the basics of selling on Amazon on my blog yet but I really needed to get this out so people who already sell on Amazon can implement it asap.
It’s all about your main product image – the one that shows up in search results. Usually I will use square images for my Amazon products as that is really the format most places go for now – like eBay, Instagram or even Facebook. Square format for images (and even videos on Facebook) is the new default standard.
But the problem was that my product is not actually square, but more “tall”, so with this format it looked very small in the search results on mobile devices and even on the desktop version. I sort of saw it from day one but didn’t think of it as a big problem.
However, I knew that I had to at least try it out to see whether it would make any difference or not. So, what I did is create a new MAIN image for my product with a size of 1500 pixels in height and 1000 pixels in width and zoomed in to the product so it takes as much of the space as possible:
Now, if you ask me – from a photographer’s perspective it did not look very good BUT that doesn’t matter! What matters is that my product is now shown MUCH bigger in search results on both mobile and desktop devices.
And this essentially increased the click through rate from search results to my listing by 30%+ as more people noticed my product and clicked on the listing. As a result, I now get all those extra sales.
And this doesn’t only apply to search results of course as products are also featured in many other places on Amazon – on competitor’s listings, cross-selling blocks and other places. (more…)