It’s time to talk about Amazon’s Pan-European (Pan-EU) program. In last week’s blog post, I shared my initial results from expanding my Amazon UK FBA business to France. Since then, many blog readers have asked me to cover in detail how the Pan-EU program works, how much it costs, the enrolment process, etc. Today, we’ll do exactly that. I’ll cover all of these questions in detail and show you how you can double your Amazon UK FBA sales with the Pan-EU program.
Before we get started, I want to give you a quick update on my Amazon Germany sales. Since I enrolled in the Pan-EU program last week, my sales in Germany have already skyrocketed! On Tuesday, I made 16 sales.
Yesterday, I made 15 sales. Hopefully, that’s just the beginning! I will do a full blog post on my Amazon.de progress later on this year, but just so you know, the Pan-EU programs WORKS and you’re leaving tons of money on the table if you’re not using it.
It’s been a while since I last covered my own business and sales, and there’s a good reason for that! Writing, editing and publishing blog posts takes a lot of time, so I always have to make a choice about whether to document my own progress OR create high-quality how-to posts for my readers. I know that many of you are interested in how my business is doing and that it’s a great motivation for some, so I will try to find a good balance of update posts on my own business and informative how-to posts.
Today, we’ll talk specifically about my expansion to the Amazon France platform. At the end of last year, I announced that I planned to expand to Europe in 2019. As a seller, I received an invitation from Amazon offering to cover my VAT registration process costs and one full year of VAT returns costs in Europe. It was a great opportunity to get into the European marketplaces without really risking anything.
I signed up with VATGlobal.com, who helped me with VAT registrations and VAT returns. The cost of this was €5000 and Amazon promptly covered it, as promised. They did not send the money directly to my bank account, though. Instead, they added that €5000 to my German seller account balance. From there, I transferred the funds to my bank account (using Transferwise, of course, to get the best possible exchange rates).
Today I’m starting a new blog post series where I go through Amazon UK FBA product research examples using Jungle Scout. My goal with this series is to show you exactly how to read the numbers and make informed decisions based on the information provided by the Jungle Scout Extension. Product research is the most time consuming and complex job any Amazon seller faces, so I really hope these posts help newbie sellers better understand how to do proper and thorough product research.
In this first post, we’ll take a close look at one specific product, but I hope to do these posts regularly in the future to cover various products in different niches with different competition levels and market sizes.
Another important thing: when I start work on these posts, I have no clue whether the product has potential or not. Just like you, I will only find out at the end of the post when I give you my verdict on whether this product is good or bad, along with the reasoning behind my conclusion.
My long-term followers will know that I was an eBay seller for more than 10 years before I switched my attention fully to Amazon in 2017. I started this blog during my eBay career, so there are tons of eBay-related articles published here. Unfortunately, I haven’t updated these posts and don’t plan to update them in the future. Since I’m no longer selling on eBay, I can’t really offer advice about eBay selling. I don’t even know what works and what doesn’t work on eBay anymore.
However, because of all the eBay-related content on my blog, I still get comments and emails from eBay sellers asking for help. If they’re struggling, I usually just recommend that they switch over to Amazon—the same move I made a few years ago, and I have never looked back…
As good as eBay was 10 years ago, nowadays it’s a super-competitive, price-driven, unfair platform where product quality and seller efforts have little to no impact on rankings. I could not stand that environment, and the LOW-PRICE, LOW-QUALITY agenda was not something I wanted to pursue.
I have never been a fan of the high-volume, low-margin business model—mainly for personal reasons. When you take the high-volume approach, it means extra overheads, more employees, etc., which always results in more stress and more problems! I have always strived to stay “lean” with my companies. Even though I don’t turn over millions per year, I do manage a very small team of employees and partners and maintain a healthy profit-to-turnover ratio.
Sure, nowadays there are many more, some of which are actually quite good (like Helium 10), but I’m still sticking with Jungle Scout because for me, personally, it works best. I also believe that the learning curve is minimal with Jungle Scout tools compared its competitors.
With that being said, people often ask me about the difference between the two Jungle Scout products: the actual web application and the Chrome tool. I agree that for newbies it might seem complicated at the beginning. Why are there two separate tools and subscriptions? What does each of them do? And most importantly, do you need BOTH tools? Or can you use just one?
Today, we’ll take a closer look at how it all works so that you can make the right choice for your situation.
It’s September. The kids are back in school, summer is over, and Amazon sellers are working super hard to launch new products in time for Q4 and trying to plan our inventory ahead of time to get through the year’s busiest shopping period.
Last year, I messed up big time (due to reasons out of my control), so this year, I have already started to send in some stock to Amazon so I can be completely ready for the October/November/December spike in demand and sales.
With the Inventory Performance Index now live on the Amazon UK platform, we do have to be extra careful about how much inventory we send in, but when it comes to stock for the Christmas sales, you just have to take the risk. It’s better to overdo it now and remove the stock from Amazon later on (or liquidate it) than be stuck in a situation where you run out of stock during the hottest sales time of the year.
But today I wanted to talk about the future of Amazon and the future of Amazon FBA sellers.
Is there a future at all for us on Amazon? I mean, what will happen five, seven or even ten years in the future? Will Amazon be around? Will the opportunity for small-time traders to make money on Amazon disappear? Will Amazon take over EVERYTHING?
Let’s talk about trademarks. If you’re selling on Amazon UK, or if you hope to start selling in the near future and are currently in the planning stage, you need to understand WHY getting a trademark for your brand is so important and WHEN is the best time to do it.
First of all, why have trademarks become so important for Amazon FBA sellers? The reason is very simple: you can only get into Amazon’s Brand Registry when you have a REGISTERED trademark.
The Brand Registry opens up additional seller tools, such as:
Dedicated 24/7 support on IP infringement cases
Sponsored Brand ads
Amazon Early Reviewer program
It’s obvious that sellers who are part of Amazon’s Brand Registry have a MASSIVE advantage over sellers who are not. Take the A+ content as an example. It allows you to create visually rich product descriptions by putting images and other visuals directly into your product description.
On mobile devices, these listings look even better because A+ content is shown by default directly on the listing page, whereas you have to click an additional button to access “normal” descriptions (which often look too plain and boring for buyers to read).
And, more specifically, what type of business you need to open an account, which type is best (sole trader or limited company) and how to make sure you don’t make a costly mistake by OVERPAYING tax on your Amazon profits!
You will need to decide which business type you will use from DAY ONE, as Amazon will ask you to select the corresponding business type on the account registration form. This is the first place where people make a mistake that causes problems later on with account verification, which can even result in an account suspension.
For those of you just starting a business on Amazon UK, there are two main business types to choose from:
Today, we’ll take a look at a very common question that many newbie Amazon sellers ask, which is “how can I make sure Amazon won’t suspend my seller account?!”
It does sound like a counterintuitive thing for someone who is just starting out and hasn’t even sold anything yet to ask, but I get it! People are scared of all the horror stories about suspended accounts from Amazon’s seller central forums and are genuinely sensitive about this topic. No one wants to make any mistakes that could potentially lead to an account suspension.
My first piece of advice is to spend LESS time on the Amazon seller forums!
No, seriously, do not spend hours each day reading the Amazon seller forums. They’re full of NEGATIVITY! You have to understand that people only use these forums when they’re in trouble and are seeking help. This makes it look like every other seller out there has their account suspended by Amazon—which is simply NOT TRUE!
I’m super happy and excited to be back online and resuming my weekly blog posts after the summer break. I had a very restful break over the last two months, so I’m now full of energy and ready to continue bringing valuable information to new and existing Amazon sellers throughout the year via my blog posts and videos.
My plan for this “season” is to revert back to my posting schedule of two blog posts a week: Monday and Thursday!
Two posts a week is A LOT, but I really hope I can do it. Last year, I was very lazy with blog posts (for various reasons), so there’s TONS of stuff that still needs to be covered. Plus, I want to update my most popular posts on the blog so that you have access to the most up-to-date information.
I will also provide shorter, more unique content throughout the week via my Facebook page and Amazon Sharks Facebook group. If you haven’t done so already, make sure to follow me there and join the group. On the group, you will find hundreds of inspiring Amazon sellers helping each other out on a daily basis.