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To Niche or Not to Niche?
February 2, 2015 by Andrew Minalto - 6 Comments
“You need to find a niche.”
You have probably heard this phrase from me many, many times. And you’re sick of hearing it, because finding a profitable niche becomes more and more difficult and problematic as there are probably ten times more online businesses nowadays compared to say 10 years ago.
From the emails I receive from my blog readers I know that finding that perfect niche is one of the most difficult tasks for people who are just starting online. In many cases it’s because people simply struggle to think out of the box and can’t see anything beyond the usual phone accessories, designer clothing and video games.
But do you REALLY need to find a niche to make money on eBay?
That’s what I’m going to try and answer in today’s blog post.
What is a Niche?
For those of you who are new to the whole “selling online” game, let me explain how we use the term “niche”. You can probably find dozens of various definitions online but to put it simply:
“A niche based business is a business selling a specific product or group of products, targeting a specific customer profile”.
It simply means that you don’t sell EVERYTHING (like Amazon) but concentrate on specific product categories (possibly even single products) or customer profiles.
Just to give you some examples of typical niche businesses:
These are all classic examples of niche businesses. These companies sell a specific range of products targeting a specific customer profile. You won’t find video games on Big Dug’s website or designer clothing on CamLab.co.uk Read More…
Droptec – The UK’s #1 Solution for Dropshipping?
September 25, 2014 by Andrew Minalto - 6 Comments
Those of you who have been reading my blog for a while will already know that I am not a huge fan of the whole dropshipping business model (you can read my thoughts on it here if you haven’t already – Dropshipping – The Ideal Business Model?).
But despite its drawbacks, I still get COUNTLESS messages every week about dropshipping, mainly from people looking for that perfect dropshipping company.
And really that’s understandable; the whole idea of dropshipping is so tempting – particularly for newbie sellers and while it is NOT anywhere near as easy as people think, it can sometimes be profitable – IF you work directly with a manufacturer or find a terrific dropshipping company.
So with that in mind, today I want to review one company in particular as I’ve had a few questions come in asking me about them.
The company is called Droptec.net and they are an all-in-one stock management and dropshipping company.
Okay, so first things first, let’s find out exactly what Droptec is and what they do as from their site, droptec.net, it’s all a bit unclear.
Droptec is not an actual supplier and doesn’t seem to hold any stock themselves. They only supply Inventory Software and Data Feeds and all orders have to go through the actual supplier.
So how it works is that you pay a one-off license fee to use the stock manager and then a monthly subscription based on how many suppliers you’re using within the software.
It’s not very easy to find on their site, but from contacting them I found the cost is £147 initially and then £5 per supplier per month after that BUT the first 12 months’ subscription is included in the initial £147 fee.
Basically that means – £149 for year 1 and then £60 per year per supplier after that for their Software Only package. Read More…
How to Create New Products to Sell on eBay & Amazon – WITHOUT Going Broke!
September 18, 2014 by Andrew Minalto - 16 Comments
Have you ever dreamed about having your own, completely unique product that you could sell on eBay, Amazon and your own online shop? A product with no direct competition that you can charge premium prices for? A product that actually is THE BEST on the market?
Many people have a dream like this and the majority of them go down the Inventor’s Route to try and achieve it. By inventor’s route I mean – they spend years trying to come up with a new product, create and patent it – spending huge amounts of money producing prototypes. Most of these people end up broke, either because they ran out of money or their idea simply wasn’t that great in the first place. We’ve all seen these people on Dragons’ Den…
I’m personally not a huge fan of this concept for several reasons:
- It takes a lot of time! Even if you already have a good product idea, it still takes an awful lot of time to bring your idea to market. Searching for a manufacturer, creating prototypes, packaging design etc. – it all takes months and even years if you don’t already have connections in the industry.
- It’s very risky! If it’s a unique product idea, you really don’t know how well it will sell on eBay and other marketplaces. And no, it’s not enough that your friends and family like your product! You have to sell it to people you have never met, after all. What if no one actually searches for that product online? What if the majority of people simply don’t see the need for your product, nevermind actually want to buy it?
That means you need to spend thousands of pounds to create a product when the chance of it being a success is basically completely unknown. Can you afford to take that gamble?
- You’ll still be copied! Even if your product idea is amazing and it becomes a huge success, it will be copied sooner that you could ever imagine, regardless of whether or not you have a patent in place.
I have seen new, innovative products launch and then floods of copies hitting the market within WEEKS! And even if there are patents, it will be very difficult to enforce them in general, never mind with China based suppliers.
For these three reasons alone, you should think really hard before going down the Inventor’s Route…
Sure, some of them end up millionaires BUT what are the chances you’ll become one too? The risks are simply huge and the chance of success so small. Is it really worth it?
But what if I said there was another way? What if you could have your own unique products WITHOUT:
- Wasting years ’inventing’
- Wasting tons of money on prototypes
- Taking huge risks?
YES! There’s a business concept very few eBay sellers are aware of and those who are, they’re already making a killing on eBay!
Do YOU want to join them? Read More…
eBay, Amazon or an Online Shop?
May 6, 2014 by Andrew Minalto - 40 Comments
One of the most common questions I receive from people just starting out in the online selling world is “where do I start!?”… and it’s a very good question. Which is the best platform to launch your new online business – eBay, Amazon, or an online shop? I’ll try to answer this question in today’s blog post by covering the advantages and disadvantages of each platform plus I’ll show you a proven, step by step system that will get you started in no time!
First though, we need to evaluate your own personal situation as there is no one single answer as the best way to launch a business will depend a lot on yourself and your specific circumstances.
Level of Experience
This is by far the most important thing you have to consider. If you’re totally new to online business, haven’t sold a thing in the past and in general, have very little knowledge on the topic, I highly recommend you start with eBay first. Why? Because eBay is still the number 1 and easiest selling platform to use when starting your first online business.
If we take eCommerce shops on the other hand; you really need to know what you’re doing to achieve any decent results. With your own eCommerce site, it’s not enough to put together a simple shop and wait for the money to roll in, not at all. As I explain in my eCommerce Magnates course, you have to know exactly how to build your shop and exactly how to promote it – otherwise it’ll be a failure – no two ways about it, there’s no shortcuts to be taken at all.
Sure, there are still plenty of things you need to learn to start selling on eBay but in general; it’s far easier compared to online shops. On eBay, you can start with one listing, selling a used item you already own, and learn along the way. And you’ll make that sale if you follow some basic principles.
I would put Amazon in 2nd place, right after eBay IF we base this decision purely on your level of experience. In some ways Amazon is even easier to get started with as there are not that many rules to follow, no templates to use etc. The problem with Amazon however is that it will be much harder to get those first sales in compared to eBay, especially if you just want to gain some experience with second hand goods.
To sum it up – if you’re totally new to the online selling world, start an eBay business. Begin with used goods and then once you’ve gained some experience, you can start looking at Amazon and maybe even your own online shop. Read More…
How to Buy/Sell Clearance Stock on eBay!
February 25, 2014 by Andrew Minalto - 64 Comments
On my blog and training courses, I mostly talk about brand new stock sourced from wholesalers or imported from China. But what about liquidation and clearance stock? Can you make money by buying and re-selling such stock on eBay? In today’s post I’ll share my thoughts on this subject to help you make a more informed decision before you venture into such business models.
First of all, let’s get clear on the terminology related to this kind of stock. There are various types of stock that I would put in these categories:
- Real liquidation stock. As the name suggests, this stock comes from the liquidation of shops/companies. For example, when a shop closes down, the stock that’s left after the final sale gets sold in bulk or smaller lots as liquidation stock. Usually, these goods are brand new (can be off shelf, with price tags attached).
- Clearance stock/overstock. These are goods that can’t be sold as planned, which business owners simply want to get rid of to clear shelf space and improve cash flow to order new stock. Again, this is usually brand new stock, in original packaging and can come with or without price tags, depending on the stock type and whether it was displayed in a retail shop or stored in a warehouse.
- Customer returns. These are simply products customers have returned for various reasons – they didn’t like the colour, model, the item was defective or for whatever reason they simply used their statutory rights to return goods within 14 days of purchase.
While liquidation, clearance and overstock goods are usually brand new and come in original packaging, customer returns are generally classed as used goods and can come in various conditions:
- Tested & working. This means that the return has been tested and the item is in working condition. Boxes will most likely be opened and have some signs of use.
- Un-tested. Stock like this means it hasn’t been tested so you can’t know if products are in working condition or not. In most cases, this is faulty/damaged stock that can only be re-sold as parts OR as used goods if you can fix the problem.
- New, boxed & un-opened. This means that product is still in its original, un-opened packaging. Sometimes boxes themselves can have some slight signs of wear (like scratches etc.) but in general, this stock is like brand new and usually sells for almost the same price as wholesale.
Many companies will use their own grading system, for example Grade A stock, Grade B stock etc., with an explanation on what each grade means. The important thing here is to understand that NOT ALL customer return goods are the same and you have to be very careful when ordering such stock to avoid the disappointment of receiving items that cant’ be re-sold. Read More…
Replace Yourself – Outsource to the Philippines!
February 6, 2014 by Andrew Minalto - 20 Comments
So you’ve come to the point in your business where 24 hours a day isn’t enough…
Managing dozens of email requests, order processing, product sourcing – all these things can be tedious tasks and the last thing you want is to turn your business venture into yet another boring day job.
What’s the solution? Leverage.
You can only build something really BIG if you learn how to leverage your most valuable resources: time & money. While there are occasional super stars who become millionaires all on their own, it’s rather an exception than the rule. You can only do so much in one day and without leveraging your resources and outsourcing easy tasks, you’ll most likely find your business stuck with no growth very soon.
Luckily I realised this axiom quite soon which helped tremendously with the growth of my business.
What is the simplest way of increasing your productivity and the amount of work you can get done in a day? It’s outsourcing of course! Outsourcing allows you to selectively pass some tasks of your business to another person and pay only when results are delivered.
Outsourcing has been around for ages but with the increasing levels of internet access in 3rd world countries over the last decade, it has never been so easy to hire someone to work for you ONLINE, without ever actually meeting face to face.
What I like most about outsourcing (compared to the traditional way of hiring full-time employees) is that you have 100% control over who you hire, how much you pay and most importantly – you can let that person go any time you want. Unlike with traditional employment, you have no long term contracts or obligations to keep someone on the pay roll even when you know the work isn’t being done.
So today I want to talk about outsourcing and specifically, outsourcing to the Philippines. Read More…
Dropshipping – The Ideal Business Model?
November 11, 2013 by Andrew Minalto - 38 Comments
It sounds like paradise – no investment needed, thousands of products to sell, no dealing with order processing – all you have to do is collect the profit while drinking Pina Colada on an exotic palm beach in the Pacific Ocean.
Dropshipping really is a dream come true…
I wish that was true! I wish it was at least half true. But it isn’t. Dropshipping is publicly made to look much better than it really is. This is mostly due to savvy marketers who know exactly how to sell the dream of a hassle free eCommerce business to the masses.
Very often, people new to the world of online selling start with the intention of using dropshippers as their source of products. We see such posts on TWF on a daily basis – have no experience, have no money to invest in stock etc. but will start an online shop selling designer clothing/mobile phones and gadgets using dropshippers.
Unfortunately that is the classic mind-set of many newbie sellers.
What those people don’t realise is that dropshipping has many disadvantages, and they can completely destroy your business before it even gets started, especially if you sell on eBay: Read More…
Secrets Behind a £100k a Year eBay Business!
March 14, 2013 by Andrew Minalto - 2 Comments
Meet Adrian – proud owner of The Ink Squid – one of the UK’s leading specialised companies for compatible ink cartridges and toners. Winner of the BIBAs Lancashire Business Award for eBusiness of the Year.
Just like you, Adrian was eager to start his own eBay business, and after using the Easy Auction Business system, he has now built a £250k a year online business, employs two staff members, has an office and warehouse, a full-time online business, a happy family and a fulfilled life.
The Ink Squid business continues to grow and now dispatches more than 2,000 orders each month for eBay, Amazon and website customers. eBay business alone makes for more than £100k a year worth of sales.
How did he do it?
By following a simple, six-step formula. The exact same formula I’ll share with you in this video. But before we move onto the actual steps, let me introduce myself:
I’m Andrew – author of the UK’s best-selling eBay video course called the Easy Auction Business! Entrepreneur, blogger and owner of dozens of websites, several trademarks, brand names, the world’s largest eBay templates directory – the Spicy Auction Templates, featuring more than 750 eBay templates! A business coach and active The Wholesale Forums member and moderator.
I’ll get straight to the point – there will be no fluff or empty talk in this video! I don’t want to bore you with basic instructions on how to open a PayPal account or list an item on eBay! I’m sure you can find that information elsewhere. Probably in some fancy eBay home study programme which is nothing more than a rephrasing of eBay’s help section.
Today I’m going to share with you the business model that is responsible for making me thousands of pounds in profit each month. The same strategy Adrian used to build his £250k a year Ink Squid business. Read More…
eBay Business Model #2 – Accessories
September 11, 2012 by Andrew Minalto - 6 Comments
You can still make tons of money selling accessories on eBay if you focus on less commonly targeted items instead just iPhones and iPads. There are plenty of mad people — including me — who will purchase every available accessory for their prized gadgets, and the market for some accessories is far from saturated.
I’m continuing my series on eBay business models today with a look at less-than-obvious niches in the accessories category. I want to encourage you to think outside the box and look for undiscovered product categories that others aren’t bothering to explore.
Beyond The Obvious
There are already plenty of people selling iPhone cases, chargers and USB cables on eBay, don’t you think?
For most entrepreneurs, the biggest problem is learning to think outside the box so they can look for undiscovered niches. Many people try to sell mainstream items and then wonder why they can’t make any money on eBay. Competition is too high and the established players have already gobbled up a big share of the market for those super-hot and ultra-popular items. It’s almost impossible for a newbie to make any profit in those categories.
Take, for example, jewellery. Did you know that the jewellery niche on eBay has just a 10 percent sell-through rate? That means only one of 10 listings is successful. If you have watched my Easy Auction Business video course, you know that I recommend working with items that have at least a 50 percent sell-through rate.
On eBay, the jewellery category as well as listings for iPhone cases, USB cables and all the other small bits and pieces related to iPhones are already oversaturated. Competition is extreme, plus loads of sellers sell below cost to get new customers, build their feedback scores and clear out old stock. Why on earth you would want to work in a niche like this?
I’m sure there are some profitable iPhone accessories out there that people are making a killing selling, but chances are good that you haven’t found one if you’re reading this post rather than fulfilling orders.
Accessories can still be very profitable, however, if you think outside the box and look for more profitable niches than iPhone or iPad users.
For example, I recently bought a keyboard case for my brand new Yamaha PSR 910:
Yamaha PSR 910 flight case – £170
The case is made in the UK and cost me £170. The keyboard itself was priced at £1600, but I also spent about the same amount on all kinds of accessories like a stand, a case, mics, speakers, a mic case, a case for the cables and several other things. Don’t you wish you had a customer like me? Don’t you wish you were serving a niche like that one? Read More…
eBay Business Model #1 – Replacement Parts
August 21, 2012 by Andrew Minalto - 24 Comments
Hello & Welcome!
In these blog post series I will cover different business models you can run on eBay. Some of these models can be incorporated into your existing eBay business, as well as operated as standalone businesses. In addition, most of these concepts will be perfect for building small, simple online shops.
Today, I’ll cover a very profitable, unexploited opportunity of selling all kinds of replacement parts for healthy profits! By replacement parts I mean items that can be used to fix a broken product or to replace a used part of the item. Covers, cables, plugs, shoe heels and thousands of other, highly demanded products are being sold on eBay every day.
What made me look more into this business model on eBay was a recent disaster in my backyard:
Yep, it’s pretty much dead trampoline jump mat! You can write your guess on what happened there in comments block below this post! Most interesting comment author will get a special, reader’s prize from me! Read More…