I haven’t talked a lot about eCommerce on my blog, mostly because eBay & Amazon are the best places for people to start out when selling online – as they’re a lot easier to learn and you can see quicker results.
However I’m now going to be discussing eCommerce a lot more!
Having your own online shop really is, or at least it should be, the ultimate goal for any online seller as only when you have your own online shop, you:
- Have 100% control on every process in your business
- Build a real BRAND
- Build a real customer base, followers & fans
- Use social media sites to their full potential
- Have proper sales, coupons, and one-off deals
- Use various paid traffic sources!
- And much more!
Building your brand and the ability to drive paid traffic to your shop are probably the most important things as on eBay and Amazon you can only scale a product/business to a certain level.
Theoretically you could drive paid advertising to eBay & Amazon too but in most cases it’s not effective because:
- You have to pay too much in fees to make it profitable.
- Pricing on these platforms is often too competitive/low for paid advertising to be viable.
- You have no way to precisely track ROI which is a CRUCIAL element of any kind of paid traffic.
- Also, nowadays when clicks are so expensive, most businesses are happy to break even on the first order or even take a small loss just to get that customer in! Then make the profit on future sales.
We’ll talk a lot about all this in detail on my blog in the future but just so you know – having your own online shop is the most logical step after you’re successful on eBay and Amazon.
How to Create an Online Shop?
There are various ways you can create your own online shop:
1) Build it from scratch in HTML – bad, bad idea! I don’t even want to get into this, because it’s just such a terrible idea – unless you actually create websites for a living (even then – it’s still a bad idea!), then DON’T do this.
2) Use WordPress and special eCommerce themes/plugins – though slightly less terrible than coding it all on your own, this is still a very bad idea. Unless you have a lot of experience in this area, you’re going to struggle immensely and have a lot of issues getting your website to even run and function properly – so again, BAD IDEA. (more…)
Today I want to talk about one specific packaging method that is cheap and can be used in various scenarios – Heat Shrink Wrapping!
Even if you don’t realise it, you’re already very familiar with this method of packaging – you see it all the time at your local supermarket but you’ve probably never thought about the ways it can be used for your online business. So let’s take a closer look at how it all works, in what situations it can be used and why some products absolutely MUST be heat shrink wrapped to be sold online!
Let’s get started!
What is Heat Shrink Wrapping?
Heat shrink wrapping is a packaging method where the product is wrapped in clear or even full colour plastic and then heat is applied to shrink the plastic so it takes the product’s shape. Just to give you an example – bottles for retail are usually shrink wrapped like this:
This is an example of full colour plastic film but more often clear film is used to wrap various products and boxes like this:
And it doesn’t stop there! This method can also be used to protect and seal much bigger objects like pallets and even caravan homes and yachts:
While there are many uses and applications of this packaging process, the principle stays the same – the item is wrapped in special plastic film and then heat is applied to shrink it so that it takes the form of the product. (more…)
Today we’ll take a closer look at one of the most popular shopping carts out there – Shopify, and specifically address one problem/issue that comes with a Shopify subscription.
Here’s a recent email I received from Dan:
Awesome blog you have, I have learned so much from you! Thank you for the work you do.
I have a question – one that may be suitable for your weekly reader articles. So here’s my story/question:
I’m an eBay seller and have a pretty decent sized business running. But to expand my customer base and to avoid eBay fees, I’m planning on launching my own online shop in the near future. Thanks to your eCommerce Magnates course I realised that I definitely want to use a hosted shopping cart as I’m not that good with HTML and coding so wouldn’t really want to deal with all the hassle carts like Open Cart come with.
I will be using Shopify as feature wise it’s the most suitable cart for me, it also has several important plugins that I will use for connecting eBay and Amazon sales to my accounting software. I have also already found a very good template I want to use for my shop.
The problem I’m struggling with right now is the Transaction Fee Shopify charges on EVERY sale I make via my shop. As I understand it’s 2% and while my margins are good, it still feels not right to pay such a fee, especially when I’m trying to escape eBay & Amazon fees.
Any advice on how to avoid this fee?
I know that there are many carts out there that don’t have a transaction fee but I really want to use Shopify due to compatibility issues and the template I have found.
Any advice would be appreciated.
Thanks for your email & question Dan.
Yes, you’re correct – on top of a monthly subscription fee Shopify does charge a per sale/transaction fee.
The fee rate depends on the type of shop subscription you have, it’s not always 2%. Here are the current rates:
- Basic Shopify – $29 a month + 2% transaction fee
- Shopify – $79 a month + 1% transaction fee
- Advanced Shopify – $299 + 0.5% transaction fee
You’ll most likely want to go with the Shopify plan at $79 as it includes Gift Cards and the Abandoned Cart Recovery function that are not available for Basic shops, which means you’ll be paying the 1% transaction fee. (more…)