It’s no secret how much importance I place on product photography – in fact anyone who’s been reading my blog for a while knows that in my opinion it’s one of the most important factors when selling online, be that on eBay, Amazon or your own eCommerce store.
Professional, high quality product pictures, combined with high end and creative branding allow you to charge higher prices to your customers and therefore make more profit!
I can’t stress this point enough, and I don’t care if I’ve said it a thousand times, I’m going to keep repeating myself.
But the problem is that most people find product photography very difficult – they simply don’t know how to take good pictures, never mind have the equipment or expertise required (a quick search on eBay will show just how true this is!).
So what’s the solution?
Well one option is to simply learn how! I’ve created an extensive 5 part guide to product photography on this very blog which explains everything you need to know, in simple terms.
- Product Photography, Part 1: Cameras
- Product Photography, Part 2: Lighting & Background
- Product Photography, Part 3: Taking Pictures
- Product Photography, Part 4: Picture Editing
- Product Photography, Part 5: Outsourcing
But of course this option doesn’t work for everyone as it does require an investment, both in terms of time and money. To do things properly, you need:
- At least an entry level DSLR camera
- A good lighting kit
- A suitable backdrop
And this is going to set you back £400-£500+ so it’s not a miniscule amount and is simply out of reach for some eBay and Amazon sellers. [Read more…]