Good question! And it’s a common one that many newbie sellers ask me when they start getting into the product research process. Should you simply pick random products OR look for niches with multiple products? Let’s find out in today’s blog post!
First of all, let’s just quickly set the definition of what RANDOM and NICHE products are and then we can get into differences between them.
A random product is usually something that doesn’t provide many opportunities for horizontal expansion.
For example, a computer desk is plus/minus a random product. Yes, furniture is a niche, and yes, office products are a niche, BUT in relation to Amazon FBA businesses, these would not be classified as such because they’re simply too generic or too wide a category.
It is almost impossible for a small seller to get a furniture store/business off the ground. It is important, when starting an Amazon FBA business, to make decisions with your business growth plans in mind, which we’ll cover in a minute.
Another classic example of a random product is the famous garlic press. You might think it’s a niche product (kitchen niche) but it’s actually not. It is a random, one-off product purchase.
Yes, people who buy garlic presses would most likely be interested in other kitchen products, but that’s typically at some unknown time in the future! Usually, when someone goes on Amazon to look for a garlic press, they just want to buy that garlic press.
We’re just ten short days away from Christmas, and it’s that time of the year when I say a big THANK YOU to all my blog readers, social followers, and, of course, my loyal customers. Unfortunately, I can’t send a gift to each and every one of you, but I can create a contest to reward ten of you with a £25 Amazon gift card and one of you with a £50 Amazon gift card!
This contest is very straightforward. All you have to do is comment below this post with a suggestion for a topic I should cover on my blog or Facebook page in 2019! It can be anything related to Amazon FBA business, importing, branding, product research, etc. The more specific the question, the better!
To give you an idea of what I’m looking for, here are a few examples:
Do I need a limited company to start selling on Amazon?
What is the best way to ship a 20kg package from China?
Is it worth it to start selling on Amazon US if you live in the UK?
How do I make sure my product quality is up to standard?
How many samples do I need to buy from Chinese suppliers?
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