On a regular basis I receive emails from my blog readers that go something along these lines:
Can you take a look at my online shop? I created it a few months ago but get just a few visitors a day and maybe a random sale once or twice a month. Can you check it out and see where I’m going wrong?”
And in many cases the shop itself actually looks very good, clearly they’ve spent some money on getting a decent design made and from the outside, everything looks just fine.
But the question remains – why are these shops making such little money?
Because in most cases people don’t market them, at all.
Most of the time, people build a shop and think that’s it. After that they expect thousands upon thousands of visitors and purchases, just like magic!
I’m sorry to burst the bubble but that is NOT how it works!
Building your eCommerce Shop and getting it right visually is very important of course BUT that’s only the first step, not the most important one. What matters more is WHAT you do after that!
Yes, I’m talking about promoting your shop, advertising it, publishing content, building high quality links, distributing content, doing social marketing and all those other things that build a solid SEO foundation which will result in natural traffic from search engines as well as direct traffic from your marketing campaigns.
And this is SO IMPORTANT to understand!
If you don’t have the time, resources or knowledge to do all of the above, then you shouldn’t even bother getting started. All you will do is waste your money.
Yes, there are some exceptions with niches and products where you have non-existent competition, and you can simply put a basic website together and start getting traffic almost immediately (simply because there are no competing websites for those keywords) BUT this will be very, very rare. In most niches and with most products you’ll have to FIGHT for that traffic! And that means nothing but hard work and patience on your part.
Another exception would be IF you already have a solid eBay business, making hundreds of orders per month, then yes, you would also want to build an online shop ASAP and even if you don’t have the time or knowledge to promote it from scratch, you can still get some extra sales in from repeat customers (from eBay) without much extra work on your part.
But if these two exceptions don’t apply to you, don’t bother, seriously.
Don’t get me wrong – I’m ALL for having an online shop for your business! It’s a crucial piece of the puzzle in creating a sustainable online business… BUT you need to set your expectations and be prepared to put a lot of hard work and time into it, before you see any decent results.
That’s it – a quick Monday ramble on the subject as I just needed to get this off my chest.
Have a great & action packed week everyone! 🙂