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My Product Showcase: Easy Auction Business

January 21, 2016 by Andrew Minalto - 13 Comments
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easy-auction-businessAt the end of last year, I ran a contest on this blog in which I asked you, my dear readers, for suggestions on topics and questions that I should cover in 2016. And a few different people suggested that I should write some in-depth articles about the different products and courses I’ve created.

I actually thought that this was a very good idea, as I do get a number of questions from readers who are confused about which of my courses is for who and what they’re meant for.

So I decided to do this at the beginning of the year – to showcase my products and give an overview of each one. And that’s exactly what I’ll do over the next few weeks, starting today with my most popular product – the Easy Auction Business video course!

How It All Started

Easy Auction Business is my first creation and is the most popular from all of my courses!

The first version was released back in 2008 and since then it has sold thousands of copies in countries all around the world.

Back then I was a very active member of The Wholesale Forums, and after successfully starting my own eBay business, I wanted to share what I had learnt with others so I spent hours every week posting, answering people’s questions, and generally sharing my knowledge and experience with the countless members who frequented TWF.

And one day I was looking through my posts and realised that, in little fragments here and there, I had covered nearly everything you needed to know to create a profitable eBay business from scratch. So I decided to put it all together as a complete video course – and that’s how Easy Auction Business version 1.0 was born!

But don’t be misled by how long ago it was created (as yes, in online and eBay terms, 2008 feels like a different time completely) as the 2008 release was just version 1.0 – the current Easy Auction Business is version 3.0 and it’s completely new and up to date.

When I say a new version, I really mean it as well! This isn’t one of those marginal updates where barely anything has changed – not at all. Each time I release a new version, I redo the entire course from scratch! That’s on top of the small updates which I add in between versions.

So you may be thinking to yourself that this means it’s worthwhile to buy version 3.0, even if you have 1.0 or 2.0, if the content is so different.

Well that’s not even something you need to think about!

Nearly every marketer out there would simply sell the new and updated courses to their existing customer base, but NOT ME! My goal right from the start was to make this the absolute BEST value course out there, and that’s why I continually update it without asking for any extra payment – not even a single penny.

This means that every customer who has ever bought Easy Auction Business will automatically get the latest release for FREE!

What is it and how does it work?

To put it simply, Easy Auction Business is a complete video course that teaches you everything you need to know in order to create and run a successful eBay business.

In Easy Auction Business I go in to great detail about things like:

  • Setting up on eBay
  • Accounts, tax and the legalities behind starting an eBay business
  • Market research
  • Product sourcing
  • Listing creation
  • Selling
  • Marketing
  • And much more!

This really is a complete A-Z guide, that some of my customers have called the “Bible for people selling on eBay”. Now I’m not going to trademark that term, but I do think it sums up the scope and value of the course quite well!

But I know that content is only one part of the equation, and how people access and learn from the information is as important. That’s why I have spent a considerable amount of time and money developing this part of Easy Auction Business as well.

First of all, Easy Auction Business is a video course, as opposed to simply being word documents/PDFs. Secondly, the entire course is hosted online, which means you can access all the videos via the special members-only area:


Easy Auction Business members area

In the first few years I was actually manufacturing a physical version of the course – i.e. a disc in a DVD case that I would post out to members (hence why you can see the DVD cover on some of the Easy Auction Business banners).

However as internet speeds increased hugely in a few short years and video streaming became more and more popular, I decided to put the whole course online and, instead of sending out physical discs that could take a week or more to reach buyers, give them instant access so that people can start watching and learning straight away.

I know that some people do miss having a physical copy of the course but all things considered I really do think there are a lot more advantages to the online version which I’m currently using. Just think about updates for example; with the physical version I had to create new copies of the course and ask people to pay the P&P fees to get them shipped out. This seemed an unnecessary added cost that was preventing some people from accessing the most up to date version of the course, never mind how time consuming this became as my customer base grew.

Nowadays pretty much everything is done online, and video streaming isn’t a problem at all, even on mobile devices (but more on that later).

But back to the content itself, and in total there are more than 15 hours of video lessons in Easy Auction Business. To keep things simple and easy to follow, I split the course in to 10 different modules and then each module also has separate videos for each sub-topic.

This way not only is the course a lot easier to digest and learn from initially, it also makes it much easier to refer back to certain topics in the future when you want to refresh your memory.

Here is a full list of the course’s different modules:

  • Module 1 – First Things First
  • Module 2 – Market Research
  • Module 3 – Product Sourcing
  • Module 4 – Branding
  • Module 5 – Listing Creation
  • Module 6 – Selling
  • Module 7 – Customers
  • Module 8 – Marketing
  • Module 9 – Growing Your Business
  • Module 10 – Final Words

In total there are more than 45 separate video lessons and as an added bonus I also offer a full PDF version (transcript) for each and every video, which you can download, read and even print out if you prefer.

In addition to that, I have also created MP3 versions of each video so that you can download and listen to them in the car or on the tube etc.

And last but not least, you can also download the video lessons and watch them offline, either on your computer or even your tablet or phone:

video-lesson-1A lot of other course creators restrict this option because they are worried about piracy, but I want to provide the best possible service to my customers and after speaking to a lot of people it became clear to me that having the ability to consume the course in as many formats as possible was very important to many of you. So I’ve designed it in this way so that you actually watch the whole course and take action in implementing what I teach!

Also, the whole structure of the course is designed in a way so that you learn everything in a logical, step by step order. That way you won’t get overwhelmed or confused, and as long as you follow the course video by video, you simply can’t go wrong!

I do recommend that you watch the entire course once BEFORE you do anything. Then when you start watching it a second time around, you can take action in the correct order, video by video and step by step.

Why do I suggest this? Well because it’s very important that you see the big picture and understand why you’re doing certain things. Only that way can you be sure you’re making the right decisions when it comes to market research, branding and product sourcing.

So please follow my advice and watch the entire course from beginning to end once and only then starting implementing everything. Trust me when I tell you that your chance of success is much higher this way.

How much does the course cost?

Easy Auction Business costs just £67, and that’s a one-time fee for lifetime access.

That’s it! There are no hidden fees, no up-sells, no recurring subscriptions, and no upgrade costs!

Plus the £67 gives you free access to all the additional bonuses, which we’ll cover a bit later on.

I am well aware that this price is probably way too law, as many of my own customers have emailed me saying this!

Of course I could charge more (a lot more!) but then again I want ALL of my customers to be 100% delighted with their purchase and providing unbeatable value for money is a core component in my overall strategy.

I made the decision back when I first started this that I did not want to become one of those greedy marketers who sell such material for £997, making millions with every re-release and “update” and that’s something I’ve stuck with to this very day. So thank you, but I will continue with the price of £67 for as long as I can.

And don’t forget that this includes lifetime access to Easy Auction Business, and you’ll get all future updates for free. That really does make this whole deal ever more valuable!

Who will benefit from this course?

I don’t want to sound like a tired old cliché, but this course really is for ANYONE wanting to start or improve an eBay business. But how can that be? Surely the course is either for beginners or advanced sellers?

Well the simple answer is that I packed everything I know about eBay in to this one course. Easy Auction Business covers creating, managing, and growing a successful eBay business all in one – I didn’t split it into three different courses.

And this means that it works for both total newbies, as well as seasoned eBay sellers.

Of course it goes without saying that if you already have a full time business on eBay, then some of the introductory topics won’t be of much use to you, but the advanced techniques can be even more valuable, as they can have an immediate effect on your current business.

All in all, judging from the feedback I’ve received from my customers, Easy Auction Business provides a ton of value to even experienced and successful eBay sellers, as it opens up a number of ideas, concepts, and strategies that they’ve never even considered.

How much money do I need?

Good question! And something that I invariably get asked a lot by people interested in purchasing Easy Auction Business.

My completely honest answer is – as much as possible!

As of course the larger your starting budget, the more options you have in terms of niche and product selection, the more you can buy, and ultimately you will make more money faster. Really it goes without saying that someone with £5k to invest in their business is going to see faster progress than someone who starts with £300!

But, the beauty of EAB is that it covers several business models that cater to every budget. So it doesn’t matter how much money you have, there will always be a business model to suit you.

If you’re still looking for an exact penny amount, then yes, even with £50 you can use Easy Auction Business to start something on eBay and turn a profit. I’ve seen that happen numerous times, where students with practically no money have started with some of the more basic strategies and grown their business until it provides a full-time income.

So the amount of money you have to start with is in some ways irrelevant, as you’ll end up in the same place if you follow my advice – it might just take you a little longer.

People with larger budgets, say £5-£10k, will obviously see success much faster as they can expedite the process using a variety of methods taught within EAB. But in essence the course can be used to create an eBay business at pretty much any starting budget!

How much money will I make?

Ah, this is probably the second most common question I receive from prospective buyers! 🙂

Tens of millions…!

Jokes aside, it’s really impossible for me to answer this and it’s basically akin to asking “how long is a piece of string?”

There are simply too many factors to take in to account, such as:

  • Your experience
  • Your buying power
  • The overall strategy you choose
  • How much time you can devote to this
  • How determined, motivated, and hardworking you are
  • Luck. At the end of the day there are always some elements we can never account for.

Considering all of this, it’s just too hard for me to give an exact answer here as the range of what people earn is too broad.

What I can say is this – IF you put in the required effort, be patient, and follow my guidance, you will have a profitable eBay business.

I think that’s as good a guarantee as any?

How much time do I need to put into this?

This follows along perfectly from our previous question and once again there’s no definite answer.

In fact the most accurate response I can give is to ask another question – how much time do you want to put into this?

It really does depend on what your goals are and what you want to achieve. There are people who create a small side business working just 1-2 hours a day and there are others who dedicate full time hours to their eBay business…

Once again the great thing about Easy Auction Business is its versatility as there are numerous different business models for you to choose from, so that each individual can choose what’s best for them, budget and time wise.

I will say that you need to be realistic though – if you only want to spend an hour a day on starting an eBay business, then you can’t expect it to replace your full time income within a few weeks.

Now there’s nothing wrong at all with only spending an hour or so on EAB. In fact I would say that the majority of my customers start out like that, just looking to create something that can supplement their monthly salary.

I’m very happy to say that over time many of them end up quitting their jobs and working on their business full time, but that’s only once it’s taken off and is providing enough profit to make that possible. But initially, with full time jobs and a family to look after, most people can only dedicate 1-2 hours a night and then maybe a bit more on the weekend.

No business is going to get hundreds of orders a day from the very beginning, growth will be slow and natural, and this means you can see how things are progressing and make sure your business fits in perfectly with your daily routine.

Is it only for people in the UK?

No, not at all! It always disappoints me that many people assume Easy Auction Business is only applicable to people in the UK, as it can be applied pretty much anywhere in the world!

Really this is my own fault, as I do use UK examples on the EAB website and my blog is of course also UK focused.

Unfortunately it’s just impossible for me to customise the course for every regional eBay site and that means that there can be some slight discrepancies in the individual rules and eBay regulations.

As an example, eBay USA has a few different rules on listing formats, TRS requirements, what products you can and can’t sell etc. in comparison to the UK. Also, eBay usually introduce changes to their different sites bit by bit, generally starting with America (as they’re doing right now, with product reviews) so it would be extremely difficult and incredibly time consuming for me to create a course that is specific to each and every regional eBay site.

eab-worldwideBut, to me, this doesn’t really matter at all. I have many, many customers from the US, Canada, Australia, Ireland and countless other countries! 90%+ of the course material can be applied to ANY country that has their own eBay site, and all of the most important aspects of Easy Auction Business, i.e. the strategies and actual ideas, work in the exact same way whether you’re selling on eBay.co.uk, eBay.com, eBay.pl, or any other of the 14 global eBay sites.

Some small details will be different, as I’ve mentioned above, but they are always easy enough to find just by reading through eBay’s help pages.

In fact, never mind the regional eBay sites, I have numerous customers from EU countries without any eBay at all who are still making good money selling to nearby countries like eBay.it or eBay.de. They manage this either by focusing on very small products that can be sent quickly and cheaply via airmail, or by opting to use a fulfilment house to process orders.

But basically, Easy Auction Business works worldwide.

The only exception to this is countries that don’t have their own regional eBay sites and are too far away from any countries that eBay has a strong presence in. I’m referring to countries such as Nigeria, Pakistan, Algeria etc. For people in such countries, my course just won’t offer the level of value that I want it to as it will just be too difficult to implement what I teach. In some of these countries PayPal isn’t available, which makes the whole thing a bit of a non-starter.

I’m sorry to be the bearer of bad news, and I have to turn many people away because of this, but I’d rather be honest and upfront so people don’t have unrealistic expectations.

Are there any bonuses?

Yes, there are a number of bonuses offered for FREE with every purchase of Easy Auction Business. And when I say every, I mean every! Once again this isn’t like with the usual online marketers where some affiliates get some bonuses and some get others, based on how many they’re charging. I offer the same thing to all of my customers, with no exceptions!

Here’s a full list of the bonuses you’ll receive with EAB:

In case you’ve never heard of it before, Spicy Auction Templates is my membership program dedicated entirely to eBay templates that really sell your items!

SAT normally costs £30, and it gets glowing reviews at that price, but you get it completely for free with Easy Auction Business. And no, I’m not talking about a 30 day free trial, but LIFETIME access.

spicy-auction-templatesAnd even though it’s still a few weeks ahead, I’m happy to share with you that my team has been working incredibly hard over the last 6 months on SAT 3.0, which will be released very soon! But don’t worry, I will do a separate post on this in a week or two.

  • A 1 Hour Chat Session with ME!

I do not outsource these chat sessions (nor any of my support) so you get 60 full minutes to talk with me personally! Many people say that this bonus alone is worth the price of the course, and without wanting to be immodest, I have to agree. 🙂

  • Access to the EAB Members-Only Forum

You get full access to the forum with your purchase of Easy Auction Business, where you can ask any questions and get answers from both me personally as well as your fellow EAB members.

  • FREE Lifetime Updates

As I mentioned earlier, EAB really is the only eBay course you’ll ever need to buy as all future updates will be provided absolutely free of charge.

  • Unlimited Email Support

On top of everything else, you get direct access to me to ask as many questions as you want. I’ll be there to help you every step of the way.

And there you go! These are the 5 bonuses you get for free when you join the EAB community. I hope you’re now starting to see why I honestly do believe the £67 fee to be incredible value for money, as it provides you with everything that you need to create a profitable eBay business.


And that’s about it for this in-depth look at my first and most popular product – Easy Auction Business.

You can read even more about the course and also check out reviews from actual users on the EAB website. And of course you’ll also have the option to sign-up and get immediate access, if you decide you want to join the community:


order_buttonThere is one last thing that I’d like to mention – I may have been a bit short-sighted back in the day when I first created and named EASY Auction Business. We all know that nothing in life is truly easy, and success comes at a price.

So even though I provide world-class content and the support to back it up, this is NOT a get rich quick scheme that will turn you into a millionaire overnight, not in any way! If you’re looking to give your day job up by the end of the week, then I have to say that maybe this course isn’t for you.

I believe in solid, long term strategies and thinking that can create a real business for you and your family, just like it did for me. It takes time, energy, and patience on your part but don’t for one second think that it’s an impossible dream, as it isn’t! I am proof of this, having now worked for myself for over ten years!!!

I was completely confident in this course when I first created it and I am 100% confident in it now, after seeing so many real life success stories from EAB customers.

Just stay positive and give it your 100%, and as long as you stick with it, you won’t fail.

And I think that’s as good a point as any to finish off today. If I’ve missed anything out or if you have any questions about Easy Auction Business, then feel free to ask below in the comments section and I’ll get back to you asap.

Next week I will continue this series of posts and cover another of my video courses – eCommerce Magnates, which is somewhat of a sister course to EAB, covering eCommerce instead of eBay.

Stay tuned!

All the best,

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  1. Andy,
    I have spent hours, days reading, watching videos, just overall enjoying your content. You have really inspired me to try again. I have one main question. I’m sure the answer is some where amongst all the other questions but I thought I’d just ask direct. I read something that stated the suppliers you recommend in your program are for UK only, is this true? Will it cost more to follow everything you suggest including using your distributors if I’m in the US? That’s honestly the one thing that has me hesitant to follow through with my purchase of your program. I want to make certain UK members don’t benefit more than US members etc. thank you

    1. Andrew Minalto

      Hi Andrea,

      Thanks for your comment.

      Not sure where you read that but it’s not true 🙂

      EAB course works equally well in the US as in the UK. I use eBay UK throughout the course for examples etc. but when it comes to suppliers, most concepts use suppliers from outside UK anyways, so it doesn’t matter where you’re located.


      1. Andrea

        Not that this matters to you whatsoever but since you weren’t sure I thought I’d give you the source just incase others have the same question as myself. I did a ton of research just as anybody should prior to purchasing a product and I literally found nothing but good things about you. I’m not going to waste your time rambling, you answered my question, just wanted to show you why I asked. I GENUINELY look forward to learning from you.

      2. Andrew Minalto

        Thanks Andrea! 🙂

      3. Andrea

        Awesome. Thank you so much for your prompt reply. So excited to get the program and get started

  2. […] Easy Auction Business – my first and best-selling course, all about how to create a profitable eBay business. […]

  3. […] Easy Auction Business […]

  4. […] starting off with my maiden course, Easy Auction Business, and moving on to its hugely successful follow up, eCommerce Magnates, it’s now time to cover my […]

  5. […] Last week I published the first post in a new series on this blog where I cover my own courses in detail, something that has been requested from me many times. […]

  6. Daniel Salat

    This is a course that I can compare to a door. Once you open this door you’ll find another 7 doors that you didn’t even know existed in the first place. The likes of Terapeak, Alibaba and Product Branding were the “aha” moments for me. That’s when I knew I found something that opened my eyes to a totally unknown world to me up to that point. I love the updated version without the string music introduction at the start of each video …LOL … Fantastic value for money, thank you for your generosity and lifetime updates.

    1. Andrew Minalto

      Thanks Daniel!

      I’m sure you’ll make Telescopic a great business, something to be really proud of! 🙂


  7. As someone that has purchased that course and currently selling on eBay based on everything I learned there. I can say that it really worth the money. You get a lot of good, valuable advice. I am just starting out, I’ve only been selling for a week (7 orders so far).

    However, I would say this, I couldn’t see myself doing everything that ought to be done with just £100 to get me started unless of course you have some of the required stuff already (e.g. a good camera, good lighting equipment or massive windows in your home).

    As Andrew mentions in a few blog posts and in the video, the more money you can invest in this business at the start, the quicker you’ll be on your way to achieve a good income from this.

    I still have a long way to go to even break even with the money I’ve put down. But I’m confident I’ll get there. I just need that damn TRS Status 😀

    1. Andrew Minalto

      Thanks for your purchase & feedback! 🙂

      Well, sure, in ideal scenario you need to make some investment if you want everything to be perfect from day one. But there are always alternatives/options to use if you don’t have that money. For same product photography, you can borrow a camera or even use a smart phone + free image editing programs to make images look good. they won’t be perfect but good is enough when you just start out. Then as time goes, you can always improve such things.

      Thanks again!

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