Really now eBay, WHEN will I be able to say this!?
We all know how old-school eBay can be – it seems that they are always a few years behind on every new technology that is made available in the eCommerce industry. Be it social media integration, mobile user features or Turbo Lister, which hasn’t been updated for ages now, eBay is NOT innovative and that’s probably due to the lack of competition that they face.
As a regular eBay shopper, I really hate that they haven’t introduced product reviews yet. Or at the very least – connect feedback to the product purchased, in an easy to understand format, for example a full list of feedback on the listing page itself.
Amazon is where they are today in a large part due to their reviews! I often purchase a product on Amazon solely because of the large number of reviews I can read before making that buying decision. In fact, if you sell online, Amazon reviews are a superb way of learning everything you need to know about a particular product. It’s also a great method for finding ways to improve a product, by reading the negative reviews and seeing what design and functionality flaws are revealed there.
Even Ali Express has product reviews and pretty much any other major online store that you can think of, but not eBay!
On eBay all we see is ALL the feedback for a seller, on the feedback page; there’s no way to sort it or filter by a specific product that you’re looking to purchase, never mind read actual reviews.
Yes, you can see which item individual feedback was left for BUT you have to do that manually as it’s all just one big list. For a large seller with thousands of feedback per month, it’s practically impossible to sieve through all the feedback and find ones left for the product you’re interested in.
I really think this system is flawed and should be changed.
I remember a few years ago they were trying to introduce product reviews on the eBay Buying Guides portal but that disappeared for some reason. But even so, that concept wasn’t workable at all anyway, as you could only find reviews via the Guides page. Who reads those guides anyway?
It could be that eBay doesn’t want to introduce reviews because they KNOW that many products sold on eBay are subpar quality? That would at least explain it…. but my feeling is that they’re just so big and without any real competition that they don’t care enough, coupled with the fact that due to their massive operating scale, any changes or new features are horrendously slow to be introduced.
With that being said, I really hope eBay do introduce product reviews at some point, or at least match feedback left with each product and display that on the actual listing page. This would be a huge plus for people who sell quality goods, go the extra mile with customer support, offer their own branded goods and overall – deliver an exceptional shopping experience to their customers. A stronger emphasis on reviews would go a long way to rewarding these sellers!
So for today – the question is – will eBay introduce product reviews and if so, when? I would love to hear your thoughts on this topic so please leave your comments below this post!
Have an awesome week!