One of the easiest ways to drive traffic to your eBay Shop and Buy It Now listings is by using auctions. This is possible mainly because of the increased search positions given to auction style listings.
For example, if you list two identical items, one in an auction style and the other one as a BIN listing, both listings for 7 days, chances are that the auction will get more views than the (otherwise identical) BIN listing. This is because during the last few hours / minutes before it ends, eBay boosts auction listings much higher in search results (and this makes sense as people who like to bid would rather see auctions ending soon when they search for items).
And by knowing this little eBay ‘secret’ you can boost traffic to your shop and BIN listings, here’s how:
1) Have all your BIN listings in place for the items you sell (with your target prices set as the BIN prices).
2) Run auction style listings for the same items &
3) Include a Buy It Now button in these listings that links to your corresponding BIN listings.
Here’s how a real life example looks:
By doing this, you generate extra traffic (and therefore sales!) to your BIN listings as there are many people out there (I’m one of them) who don’t like to bid on items and instead always go with a Buy It Now option.
Going by the current eBay rules we can have 1 Buy It Now listing and up to 14 Auctions for each product we sell. So if you have plenty of products in stock, you can run an auction listing once a day, so that every day you have one auction listing ending soon (so it’s search results ranking is boosted) sending in more traffic and sales to your BIN listings!
As for the auction starting price – this will depend on the item you sell, how popular it is and what the competition looks like. Obviously, you wouldn’t want to list a 500 quid item with a starting price of just £0.99, as that would be too risky. But for cheap items OR items in high demand (such as popular DVDs, Blu-Rays, and video games) it’s actually ok to use £0.99 as a starting price as the demand is there and an auction should reach the market’s average selling price when it ends anyway.
But there are no strict rules or formulas to calculate this, you’ll just have to test it and see how it works in your market.
I have even added 10 Buy It Now banners / buttons that you can download and use straight away in your own listings.
All you need to do is upload the file to your hosting account and add the links to your auction listings. I recommend adding them quite high in the template, in a highly viewable area – probably somewhere just below the first product picture – that way people instantly see a Buy It Now option available for this item.
You can also use Photoshop to add a price to your BIN banners. That’s why I have attached some banners with a special place for the price. You can also add your Logo, next day delivery message or any other additional information that will help drive your sale.
If you’re happy to invest some money in your eBay business, this strategy is perfect to build up a sales history for your Good Til Cancelled (GTC) listings. For example, you’re selling a Samsung S4 wooden phone cover & your target price is £9.95.
Here’s what you do:
1) Create a GTC listing for your item and set price to £4.95 (break-even).
2) Each day run a £0.99 auction for the same item with a BIN banner included in the listing.
3) For every 3-5 sales achieved on the GTC listing, increase the price by £1 until you reach your target price of £9.95.
After just 5-10 days you’ll have a GTC listing with 15-25 sales and a decent position in the best match search results. Then you can stop doing the daily auctions OR if they’re bringing in tonnes of traffic, continue with them as you’re now making a healthy profit on your GTC listing.
Lastly, just to clarify – this is not a black hat method and is completely in line with eBay rules so don’t worry about that..