Hello and welcome back! I hope everyone had a wonderful weekend! 🙂
It’s another Monday morning and to add to the doom and gloom, today’s post is all about eBay’s new shop packages… and of course new shop packages invariably also means new shop pricing!
To be more specific, they’re “increasing the prices of insertion fees, listing upgrades and eBay Shop subscriptions.”
So while the insertion fee price increases come with no added benefits (it’s simply more expensive now), there have been some changes to the shop subscription packages and what you get at each level – which is all part of eBay’s “efforts to improve their marketplace and offer more value to sellers.”
Now normally I’d take such claims with a pinch of salt, expecting eBay to have offered some meaningless “upgrades” in an attempt to hide a price hike… but in this case they are offering some useful benefits in comparison to the old shop packages. This includes:
- MORE fixed price (i.e. Buy It Now) listings included at every shop subscription level.
- Free 7-day Auction style listings included at every shop subscription level.
- eBay packaging voucher – a monthly voucher that you’re able to use on eBay branded packaging (you can check out the review I did on eBay’s packaging options here: eBay Branded Packaging – Great Marketing or a Waste of Time?)
- Listing upgrade credit – a monthly credit amount that you can spend on listings upgrades, which includes things like adding a subtitle, setting a reserve price, Gallery Plus and more – and most importantly, this credit can also be used on promote your listings!
One important point – the packaging voucher and listing upgrade credit are only given to those subscribed to either an Anchor shop or Featured shop (the two highest level shop subscriptions on eBay) and NOT to those with a Basic shop.
But actually, let’s go through all three shop subscription levels and compare them, and we’ll also look at the costs when you have no shop as well:
And there you have it!
From 30th March 2017 those are the new shop and listing fees – of course the biggest change is for non shop sellers, as you don’t have any benefits to counteract this price increase. And especially any sellers who relied on listing items as auctions with a starting price of £0.99, as the price of that has gone from 9p to 30p, a HUGE increase at more than three times higher!
Sadly it doesn’t stop there, as the price of listing upgrades has also increased:
Thankfully there are no changes to the final value fees, as that would really be a big decision from eBay and will change the profitability of a lot of items and sellers!
But before we start bashing on eBay too much, let’s stop for a second a do a little bit of maths (I’m sorry, I know it’s Monday!).
Previously, a Basic shop cost £17.38 a month and for that you got 200 fixed price listings, which works out at a cost of 8.7p per listing.
Now the price has been increased to £25, BUT you get 250 fixed price listings and 50 auction style listings, so the cost per listing is 8.3p… so really it’s not a price increase in that sense.
Let’s quickly do the same calculation for the Featured shop subscription as well.
Previous cost per listing = 52.17 / 1200 = 4.3p
New cost per listing = 69 / 1800 = 3.8p
So a similar story for that as well, where it’s actually marginally cheaper, IF you use your full listing allocation (and that also doesn’t take into account the packaging voucher and upgrade credit).
But how does this affect that age-old question that I’ve probably been asked a thousand times… “when should I get a shop subscription?”
Well the answer to that is actually very, very simple (the new fees have made it even easier to work out than before).
Let’s look at it this way – a Basic shop is the lowest level shop subscription and it costs £25 a month.
If you don’t have a shop subscription, i.e. you “pay as you sell”, then each listing will cost you 30p and that’s whether it’s a buy it now or auction style listing.
So if you list 84 items in a month, it’s going to cost you 84 x £0.30 = £25.20 – MORE than what a shop subscription would cost you and for that you can have 300 listings, so it’s a no brainer.
However, if you create 83 or less listings in a month, then paying the 30p pay as you sell listing fee would work out cheaper.
See – I told you it was simple!
And you can also apply a similar calculation to decide between a Basic and Featured Shop.
A featured shop subscription costs £69 a month.
If you have a basic shop it will cost you £25 a month for 300 listings plus 15p per additional listing.
That means that if you create 594 listings per month, it will cost you £25 + (£0.15 x 294) = £69.10 – MORE than what a featured shop subscription would cost you. If you create less listings than that each month then it would be cheaper to simply have a Basic shop subscription.
Then beyond that, it’s very unlikely you’ll need an Anchor shop unless you’re a huge company creating thousands of listings per month.
So there you have it, in the simplest of terms and only considering the cost, here’s a guideline for what subscription you need:
- If you sell 83 items or less per month, then use PAY AS YOU SELL.
- If you sell more than 83 but less than 594 items per month, then get a BASIC SHOP SUBSCRIPTION.
- If you sell more than 594 items per month, then get a FEATURED SHOP SUBSCRIPTION.
BUT – like I said, this is only considering the fees you pay and doesn’t take into account some of the additional benefits and tools available to shop owners.
Previously you were only able to use GTC (Good ‘Til Cancelled) listings if you had a shop and this was a HUGE reason to get one as, simply put, you need GTC listings if you’re serious about creating a real business on eBay. Especially if you want to get your listings to the top of eBay’s search results!
It was because of this that I advised many people to get a shop, even if they didn’t necessarily need one due to their selling volume.
However this is no longer the case as GTC listings are available to sellers without a shop!
Sadly eBay are still restricting Promote Your Listing to shop owners only, so if that’s something you plan to use or something that you already use, then you’ll need to pay for at least the basic shop as well.
And that about brings us to the end of today’s post.
What do you think about these changes? For anyone who’s not using the full listing allocation, then these are a price increase… there’s no way to sugar coat that.
As always I’d love to hear your thoughts and opinions, so please feel free to comment below and I’ll personally reply to you within 24 hours, Monday to Friday.
Otherwise, I’ll see you on Wednesday.
All the best,