Two months ago Terapeak released a brand new product research tool called – Product Research 2.0 and this has created some confusion amongst regular Terapeak users because the OLD Product Research tool is still available too. And in many cases you’ll get different numbers/data from these two tools when searching for the exact same keywords. So why is this happening?
First of all – the new Product Research 2.0 is a totally new algorithm/engine that Terapeak is still working on – it’s not completely finished so we’ll see more functions added to it in the very near future. Currently it gives us basic data for each product and the biggest advantage is the SPEED at which this data is presented to us in comparison to the old product research tool.
Another great advantage of the new tool is that it gives us the option to select the product category right from the search box – this can save a lot of time as we don’t have to manually select categories like we used to, to get more accurate results.
Along with category suggestions, it will also show us related products/search terms to the keyword that we’re searching for:
So these are great new features and together with much faster loading times, the new product research tools looks really promising!
But going back to the original question on why we sometimes get different data using the old and new product research tool?
Actually, let’s do a “live” example. I’ll search for “exercise mat” using the new tool, getting these results: [Read more…]