In the age of the internet, B2B websites, forums and Google it’s all too easy to forget that often, some of the old classic business methods are still very effective. I’d say one of these is Trade Shows. It’s a completely overlooked product sourcing concept, especially for online retailers who are too lazy to get out of their office or house to meet actual suppliers face to face.
Many people think that trade shows are not accessible to them, that you need a special invitation and what not. But in reality, that couldn’t be further from the truth. While there are trade shows that are open only to professionals, most will happily welcome ANY interested people!
Ticket prices are also not as high as some people think and in many cases are even free. Also, some trade shows are open only for professionals on DAY ONE but the general public are welcome on the following days. You can always find this information specifically for a trade show that you’re interested in on the official website.
I think trade shows are still one of the best & easiest ways to find suppliers and while not many new eBay sellers can afford a trip to China’s Canton fair, there are still loads of local options available. Such local trade shows are the perfect place to find wholesalers & new, emerging brands that are looking for exclusive distributors in a region. And this can be very powerful…
If you get in talks with a company that is looking for a distributor in the UK for a new product and you present yourself well and get the contract, it’s a fast track to success! Having exclusive distribution over an in-demand brand opens your door to wholesale opportunities too – then you can start supplying other retailers in the region.
So as you can see, trade shows are not only about meeting wholesalers – you can also build contacts with brand owners directly.
In the UK there are hundreds of trade shows being held each year, and many of them are business oriented. You can find a comprehensive list and calendar here: (more…)