January 23, 2014 by Andrew Minalto - 253 Comments

How to Reach #1 Spot on eBay’s Search Results!

Writing descriptions, taking product pictures, creating listings… so far so good! All quite easy, technical tasks that you shouldn’t have any trouble completing.

But when you list your items you suddenly realise that they get lost in hundreds of pages of search results. This will obviously depend on the competition in your niche as sometimes you can be on the first page without doing any extra work BUT in most cases, you’ll be competing against hundreds and sometimes even thousands of listings, all selling similar products.

Being on top of the search results – it’s something many eBay sellers dream of. But following this guide, that dream can now become reality and you can finally achieve page 1 search rankings for ANY product.

In the good old days it was super easy to get your listing at the top of search results. There was no Best Match, no Cassini search engine, no Top-rated sellers! All you had to do was offer the cheapest price and you would land at the top of page 1. Not anymore…

Nowadays on eBay it takes more than just the lowest price to get noticed in search results. Price is still a very important factor of course but as the default search method on eBay is set to Best Match (and not lowest price first), you have to follow Best Match’s guidelines to even stand a chance of getting your listings ranked highly.

So what are the factors that Best Match takes into account when ranking listings for search results?

That depends on the listing type:

  • For BIN listings Best Match takes into account seller performance standards, recent search impressions & sell-through rate, recent sales, listing title, price and whether free shipping is offered. Additionally, TRS status is also important as well as whether you offer Premium Service for your listing.
  • For Auction style listings – mostly the same factors as above WITHOUT the sales history (as there will be just one sale) plus the listing end time is important too. Listings ending sooner will be featured higher in search results.

This is what eBay tells us on their FAQ page here.

You don’t have to be too smart to figure this out though. Just do a quick search on eBay for any item and you’ll see that on the first page there are listings with some common qualities like:

  • Most first page listings will be from Top Rated Sellers (TRS);
  • Most first page listings will offer FREE shipping and Premium Service;
  • Most first page listings will have an extensive sales history;
  • Most first page listings will have the BEST price for that particular item;

You’ll also notice that there are a few auction style listings randomly featured, which we’ll cover later on in this post.

So – knowing all this information, what do you do? Do you keep dreaming about landing your listings on the first page OR do you take action and simply follow eBay’s guidelines so that your listings tick all of the boxes to be featured at the top of search results?

Don’t know about you but I’d rather choose the second option and really WORK towards ranking my listings as high as possible.

First things first:

If you’re not a TRS yet, become one! As simple as that. You can easily become a TRS within 1-2 months by following this guide. There are NO excuses not to do this, especially as now the limits are so low (just 1k in sales needed).

It’s a one time job you simply have to do if you want to achieve decent results on eBay. We use the exact same procedure in my 60DBP every time we start a new business and it works flawlessly. All you have to do is follow my guide to the letter.

Now, once you have achieved TRS status, you can start working on your serious, money making listings – get them ranked.

I won’t talk about how to create a great looking listing and write a good title in this post – you can check out my Turbo Lister tutorials here and follow my guidelines to make your listings look great.

The most important thing apart from TRS status in Best Match is selling history. The more sales you have, the higher you’ll rank in search results. And a side effect of having a large sales history is increased conversion rates as people will buy MORE if they see that hundreds of other people have already bought that item (crowd/mass psychology).

But how do you achieve these “hundreds of sales” in the first place?

It will take time, patience and occasionally, some investment. But the formula is very simple – most of the largest sellers on eBay use this very same formula:

Step 1 – Create a Good ’Til Cancelled listing (you’ll need a shop subscription to be able to list products under GTC) and set a very low price in the beginning. The price should be below the market’s average.

Step 2 – Once you start getting sales, gradually increase the price until you reach your desired/target price point (or you reach the maximum price people are prepared to pay).

That’s it really! This is what most sellers do and it works.

Let’s use a real life example to help you better understand how it all works:

1) You list a PC keyboard in a GTC listing for £2.95 (average selling price is £7)
2) After the first 5 sales are in, you increase the price to £3.95
3) After another 5 sales you increase the price to £4.95

…and so on until you reach £7, £8 or whatever your target price is.

Depending on the product you sell and the competition, you may also be required to offer free shipping and premium service. The easiest way to check this is by simply doing a search on eBay for the item you plan to sell. Check the first page of results – do most sellers offer free shipping? If so, then you’ll have to do the same to compete with them.

Obviously this strategy will only work if you have a decent level of stock, or can top-up inventory when needed. Depending on the product and competition, it can take anywhere from 10 to 1000+ sales to reach the no.1 position in search results.

Sometimes this also means that you have to lose money in the beginning – this is your cost to reach higher search results which will then result in increased profits.

Don’t forget that it’s not a simple matter of 1st place or nothing. In most cases it’s already an achievement to get your listing to the first page, while being in the top 10 search results is very good. Again, this will all depend on the competition and your offer.

Another way you can boost your sales history is to use my Auctions to BIN strategy. This concept works because auctions are featured higher in search results right before they expire. Remember, you can have up to 14 auctions running simultaneously for the same product – use this to your advantage and get massive exposure to your GTC listing which will help you build up your sales history much faster.

RINSE & REPEAT!

Really, it’s that simple. There are no magic ingredients – if you follow this system you’ll rank on the first page and higher in most cases as long as your offer is competitive.

Be realistic though – there are niches on eBay with HUGE competition (like phone cases) where it’s almost impossible to get on the first page of results without spending tons on loss leaders and even then you have to sell for very small profits. Just don’t deal with items like these, I have always said that.

IMPORTANT! When you follow this strategy, and have reached a good position in the search results, DON’T ever run out of stock! Don’t ever cancel your listings as then all your effort and hard work for that listing is gone and you have to start all over again.

If you see that you’re going to run out of stock soon but new stock is delayed, INCREASE the price for your item to a level that means no one will buy it from you. Once you get new stock in, lower the price back to normal and continue selling.

This high price period can’t last for too long though as for each day that goes by, your selling history, views and sell-through rate will all decrease, which will lower your rankings.

When you see listings on eBay that have thousands of sales – you know they’ve been up and running for many months, sometimes even years. That’s the key to success here – be patient as it only gets better as each month goes by. And once you have ranked highly with a good sales history, it’s a pretty stable position to be in. Results can fluctuate a bit of course but in most cases, once you’re on the first page, you stay on the first page – as long as people continue buying from you.

Conclusion

To sum it up, here’s what you have to do to achieve a 1st page search ranking on eBay:

1) Become a Top Rated Seller
2) Offer a great product, at a great price via a great looking listing;
3) Use the GTC listing format;
4) Start with a low price (below the market’s average);
5) Increase the price gradually once you start getting sales in;
6) Use the Auction to BIN strategy to get extra views and sales to your GTC listings;
7) Ensure you don’t run out of stock;
8) Be patient – this is a long term game!

Your seller performance indicators, opened cases, feedback and DSRs are also all important of course, but that’s really a default requirement to doing business on eBay in the first place.

That’s all there is to it. No magic, no secret trick – just hard work and patience.

Don’t try to reach that no.1 search ranking at any cost though, not if it means that you have to sell your items too cheaply. Quite often we see that the top 1-3 listings in search results are for items selling for a very low price. In many cases, too low a price to make any reasonable profit.

If it doesn’t make financial sense for you to go that low on price, don’t do it. Profit is what we’re after at the end of the day! Even 5th or 7th place is a good achievement and with a great TITLE and GALLERY IMAGE you can still attract a lot of views and make tons of sales!

Good Luck!

Thanks,
Andrew

253 Comments
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  1. Hi Andrew, does this work on people such as myself that is not selling same type of merchandise? Example; PC keyboard, having an quantity of … gee/,,, maybe 10 or 20, that you are able to start low to high. What about the folks like me who selling stuff? Does that make sense?

    1. Andrew Minalto

      Hi Debra,

      Thanks for your comment.

      Typically this method works best with items you have lots of in stock – like 100+ but even with 20 items in stock you can do this and at least it will help you get higher in search quicker. You just increase price after you sell every unit so that you reach your target price maybe after 5 sales or so. At least give it a try and see how it works out!

      But as I said, this is more for items you have lots in stock and plan to sell for a long time.

      Andrew

  2. Hi Andrew
    brilliant articles as usual, how do you manage to go on holiday and keep your listings up near the top of rankings

    cheers

    Jeff.

    1. Andrew Minalto

      Hi Jeff,

      Thanks for your comment.

      Unfortunately that is not possible…

      You can do this by hiring someone to run the business for you (process orders, reply emails etc.) while you’re gone BUT if you put your Shop in holiday mode, unfortunately, from what I have seen, almost always you lose rankings when you re-open the shop after a week or two.

      At least that’s what I have witnessed and learned from my blog readers as I personally never close my shops when I go on holidays.

      Thanks,
      Andrew

  3. Neal Springer

    Hi Andrew,
    Thanks for this article! Wasn’t sure if you can give further assistance for the particular circumstance I’m in. The manufacturer of the product being sold has a limit to the price. There are 5 others selling the same product. What would improve my listing so that I can show up higher in the seller listing?
    I have a Top Rated Seller status. The product sold is a great product and good price (can’t go lower). We have plenty of stock.
    Let me know!
    Neal

    1. Andrew Minalto

      Hi Neal,

      Have you tried using Promoted Listings feature?

      https://andrewminalto.com/promoted-ebay-listings/

      Thanks,
      Andrew

  4. I’m inclined to disagree with this post. I am at a loose end as to why my listings appear under my brothers listings all of the time. I am TRS, and if I type in two words of one of my items, for example “Stag Lamp”, then my brothers item appears higher than mine. I have sold more, am TRS, have the word “Stag Lamp” together, have 100% feedback, perfect DSR, optimised title…

    Why does my brothers “Stag Lamp” – different product, appear higher with less sales, less feedback, no TRS, higher price?

    Another example is this – I have 15 Bistro Table Sets listed. I have sold 1. My brother has 10 listed and has sold 15 over the same period. He has lower feedback, lower DSR and our product listings look pretty similar…

    Why would his listings appear higher? I simply don’t understand it

    1. Andrew Minalto

      Hi Chris,

      Thanks for your comment.

      have you compared CTR (from search) and conversion rates?

      These have the biggest impact on search rankings as obviously eBay wants to push listings with higher conversion rates higher in search.

      Andrew

  5. So what you say is if we run out of stock the rankings fall?
    Im asking this as i have limited stock

    1. Andrew Minalto

      Yes, that’s correct.

  6. Thanks a lot

    1. Andrew Minalto

      You’re welcome! 🙂

  7. Hi,

    Andrew my account has a deflect rate of 0.23% I contacted eBay and they said they will remove it. Do you have any idea how long it takes for them to remove it?

    1. Andrew Minalto

      If they said they will remove it, they should do it straight away but dashboard updates once a week so just wait a week and see if it has been updated. If not, contact them again.

      Thanks,
      Andrew

  8. Hi Andrew! Thank you for your amazing guide, It really helped me out. I just had 1 more question, I am a top-rated seller and also use the GTC method. My listings used to be at the very top. I sold many electronics. But at one point my listings dropped rapidly from 1st place to like the 50th page. I did not receive any negative feedback. I had a few listings as cash and collection only, A few buyers brought from me but realised late that it was cash and collection. They told me to cancel the transaction and so I did. I went ahead and asked eBay to cancel the purchase. eBay opened a case for this. Could this be the reason for my all my listings dropping very low?

    1. Andrew Minalto

      Hi Mehrab,

      If your seller performance hasn’t been affected by this, you’re still TRS and projected to be TRS on next evaluation, then no – I don’t think that could be the cause.

      Andrew

  9. Hi Andrew, thanks for your information but am keen on your thoughts. I am a top rated seller, have much larger volume of sales than similar sellers. I have been selling for longer also. I use the GTC method and have 100% feedback. Also have good returns policy. But my issue is I cant seem to get number 1 or sometimes 1-5 listing even for items where I am cheapest. A new seller will come along from time to time and bingo – they go straight to top without TRS, etc etc. I’ve looked at their listings and they dont seem to do what you have suggested but are still ahead. The one thing they do is use the word “Sale” in the listing title. I havent done this as it kind of makes me cringe but i guess its worth a try.
    So my question is – to flip the coin on this article, is there certain things that will make your listing push down the list even if I am doing as you suggested?

    1. Andrew Minalto

      It’s very hard to answer that as you can’t 100% beat the algorithm to get guaranteed first position in search.

      It could be keywords they’re using in title or in description or it could be pure luck.

      Often times I have seen that brand new listings get pushed quite high in search, for some time, but after that they are lowered ins search. It’s very difficult to pin point the exact thing that causes this….

      Andrew

  10. Thanks for sharing great info, highly appreciated. Blessings to you.

    1. Andrew Minalto

      You’re welcome! 🙂

      1. That is one of the reasons I do not use GTC’s. I have found that better rankings come from 30 days and then relisting.

  11. Joseph El Masry

    I have been looking at the average stock for my competitors and rates they sell a day looking at Terapeak also.

    Do you recommend doubling on my stock initially when I begin selling on my eBay business and then just top month by month always having an emergency amount of stock to set aside in case of whole seller issues ?

    For instance, my competitor sells (best seller for that category) x1000 of the same item average a month. Should I then buy x2000 bulk and then reduce my monthly purchase from my wholesaler to x1000.

    This being subjected to having a successful eBay store on first page etc.. following your guides etc.. I did manage to gain TRS status in 2 months last year using your guide but due to illness I had to stop. So I have some little experience but will continue to strive and use your great information to become better.

    Do you recommend I follow this rule of thumb or something else ? your advice is greatly appreciated as always.

    Kind regards

  12. Joseph el masry

    Hi, Andrew Brilliant guide tutorial as per usual.

    I wanted to ask do you still recommend to still list a bin item at GTC or 30 days but revise stocks and enable : Assign automation rule – ‘Relist continuously whether it sells or doesn’t sell’ via the seller manager pro tool.

    I assume both would do the job in retaining recent sales score sand keep the listing alive, of course like you said if the stock does not arrive then increase the price until it does. But yeah going on your guide and ebays faq via :

    http://pages.ebay.co.uk/help/find/bestmatch_faq.html#How do I use SMP automation rules while ensuring that I retain my popularity/recent sales score?

    what do you think is best from your personal experience and of course ultimately achieving that first-page position.

    Kind regards

    Joseph.

    1. Andrew Minalto

      Hi Joseph,

      You should use GTC listing option, not 30 day BIN.

      GTC is the only listing option you need to use for items you have lots of items in stock.

      Andrew

      1. Joseph El Masry

        Thanks Andrew for your reply, Following your comments I went back and rechecked the FAQ’s regarding : Retaining popularity/recent scores. I am slightly confused at Ebays 2nd Tip which you can see below. Especially where the sentence writes : except GTC. I get the impression that eBay is telling users to use other duration except for GTC. Unless I have misunderstood this.

        What is your take on this, please ? I have provided a copy of the FAQ below.

        The optimal way to use SMP automation rules is to mirror the functionality of a multi-quantity Good ‘Til Cancelled (GTC) listing as follows:

        1. Create a product with the right quantity available to sell

        2. Create a template with any quantity and duration except GTC. <<<

        3. Assign automation rule – 'Relist continuously whether it sells or doesn't sell'

        4. As stock arrives or gets depleted (outside of eBay sales), modify the quantity available in the inventory product. eBay sales will update the quantity automatically.

        This will retain your recent sales score and keep the listing alive until the quantity is sold out.

        Kind regards.

        1. Andrew Minalto

          But why you want to do this?

          Instead of just using GTC listing format, hassle free?

          Andrew

          1. Joseph El Masry

            True, shall go for this. thank you 🙂

  13. Hello Andrew,

    my listing has been up over 2 weeks now after eBay took it down with a restriction, that wanted invoices for my goods. Before all this I was a brand new seller less than 100 feedback and on the 1st page! Selling electronics too!

    Now I have had to repost my item and start again however 2nd time round it hasn’t taken off as well.

    I am a top rated seller with premium and promoting my listing too but am only getting about 1 sale a day after it being up for 2 weeks?

  14. Hi Andrew,

    Re: never run out of stock

    What if it is GTC listing as they are not meant to lose sales history rank are they? Even if you run out and then replenish stock?

    Or have I got it wrong

    Thanks

    1. Andrew Minalto

      Hi Dee,

      Yes, with recently introduced Out of Stock feature, that would be the case.

      However, I have found in real life that eBay still doesn’t like when yo go out of stock for prolong period of time. Few days is ok but more than that and somehow listing gets pushed down in search results.

      Thanks,
      Andrew

      1. Thanks

        thats me bummered on one of my listings

        will have to drop the price again, i suppose.

  15. Hello Andrew, I found your article after very hard search on ebay listings for getting viewers. I used to sell on ebay 4 -5yrs back and started selling again on ebay with no success…..everything has got changed on ebay.com

    I even tried store with less knowledge so closed it with penalties already…Can you pls guide or help me to get seen on ebay,,, or pls check my listings what mistakes I have done

    1. Andrew Minalto

      Please read my blog and learn how to do this properly.

      Or take a look @ my EAB video course which covers it all in more detail & video format:

      http://www.easyauctionbusiness.com/secret/

      Thanks,
      Andrew

      1. Hello Andrew, Thanks for your info…. I really need to study all…..

        Regards,
        Kasthuri

  16. Hi Andrew I joined your course a few years ago and ain’t had a chance to speak to you at all, would it be possible to do so? I have found a way of getting on the first page on eBay regardless of sales history, price etc. I can even get a product on the first page with a picture of something completely different

    1. Andrew Minalto

      Hi Paul,

      Please contact me here:

      http://help.andrewminalto.com/Tickets/Submit

      Thanks,
      Andrew

    2. John Keltie

      Hi mate I don’t suppose you can you help me out ? 🙁 I’ve been trying to sell some of the new AA01 £5 notes but am really struggling to make any profit at all I’m hardly getting any views and only 1 or 2 watchers i can’t work it out because I watching them sell for 75-100+ With 30-40 bids but mine if I’m lucky sell for a couple of pounds over my auction start price ? If you you help me out in any way that would be great I’ll even gladly give u one an AAO1 note that is ha lol I look forward to ya hearing from you in the near future 🙂 many thanks

      1. Andrew Minalto

        Hi John,

        At what start price you launch your auctions?

        Andrew

  17. Thanks for the article! Helping my family run the ebay business. We are actually in the business of selling women’s apparel but every piece of clothing is unique so we can’t keep an active inventory for each item. Is this going to make it impossible to get in the top of the “Best Match” filter?
    (We sell brand name clothes so there is a good amount of competition).

    1. Andrew Minalto

      Hi Ken,

      Yes, it’s very difficult to get to top search results with one off items.

      Your best bet is to trial Auction style listings as they get featured higher in search right when they’re listed and before they end.

      Andrew

      1. Great thanks for your help Andrew!

        Best,

        Keni

        1. Andrew Minalto

          You’re welcome Ken! 😉

      2. Andrew is there any benefit to listing it as an Auction with a buy now option? Does that cost more? Thanks.

        1. Andrew Minalto

          There is benefit, yes, but only up to first bid you receive – after you get first bid, BIN option will disappear.

          Yes, it does cost extra in fees to add BIN to auction listings.

          Thanks,
          Andrew

  18. Joshua Hullender

    Thank you so much! I have had #1 spots before for items like polymer clay and frankincense. As you say there is huge competition in some niches. My mistake was letting those listings run out of inventory and I lost all that momentum. Sales have fallen. Your article gives me hope to get back to the top again.

    1. Andrew Minalto

      You’re welcome Joshua! 🙂

  19. Thanks for a fantastic article, Andrew. I do have one question that I’d appreciate a reply to please. I live in the UK and sell on both eBay.co.uk and eBay.com. It’s a lot easier for me to do things that will help improve my account’s standing like selling a large number of in-demand low-priced items and offering 1 day shipping with items I sell in the UK, but will doing so help improve my ranking on eBay.com as well as eBay.co.uk or are they kept separate?

    Thanks again,
    Joe

    1. Andrew Minalto

      Hi Joe,

      If they’re two separate listings (for same product) – one on eBay UK and other one on eBay USA – they’re totally separate, yes.

      Top Rated Seller status is also awarded for EACH regional site separately.

      Andrew

      1. Emrah Yalpur

        Hi Andrew!

        Is it not true that if we are top rated seller in eBay.com.au or uk that we automatically become top rated seller on all eBay sites .com included?

        Thanks!

        1. Andrew Minalto

          Hi Emrah,

          No, not anymore.

          You have to reach TRS requirements on EACH regional eBay website/platform.

          Thanks,
          Andrew

  20. Hi, question. If you are selling one of a kind antique high end jewelry pieces. If there is an old listing , let’s say over 12 months with 50+ watches. Would you still advise to end and relist or are you better off keeping it so the people who are watching it can find it?
    Thank you

    1. Andrew Minalto

      Hi Karen,

      For items like these it’s probably best to keep it live but try some type of promo/discount? Maybe that would interest 50+ watchers.

      I haven’t really dealt with items like these, it sounds crazy that you can’t sell an item for 12 months! 🙂 Maybe the pricing is too high? Or demand is simply not there? Not sure.

      Andrew

  21. Paul Griffin

    Hi Andrew

    I have been using the Auction to BIN technique, but i have noticed every time my auction listing appears new the top as it draws to an end, my BIN listing drops dramatically is the rankings

    Have you ever come across this before?

    Thanks
    Paul

    1. Andrew Minalto

      No, I haven’t really noticed anything like this.

      Make sure your title is different for auction and BIN listings.

      Andrew

  22. Christine Smith

    All the advice is great but if your product is not seen on ebay how can you ever get to be a top dog. Im selling the same thing at half the cost.

    1. Andrew Minalto

      Hi Christine,

      Sorry, what you mean by – “product is not seen on eBay”?

      Let me know.

      Andrew

  23. Thank you Andrew for the valuable advises,
    I’ve one question though, what if the other power rated sellers start lowering their prices as low as yours so they won’t give you a chance to compete? what would be the best approach to deal with such a situation.

    1. Andrew Minalto

      Hi Firas,

      This will happen from time to time, yes. (price wars)

      What can you do? Play smart so that you don’t have to compete on price alone! If you follow my guidelines in the EAB course, your offer/listing by default will be slightly different than competitors so it’s not like you’re competing on price alone.

      Andrew

  24. Hi Andrew
    I am a seller since last 10 years and am seeking advice for the first time !
    I have about 10,000 vinyl records in GTC format up for sale but my sales are only $2000 a month on an average. Also I hardly get many offers/inquiries…. Just going by pure statistics of numbers ( as i have so many different items ) I should be getting more sales, don’t you think?
    So I have never been able to hit it big with Ebay :(((
    Regards
    Sunil

    1. Andrew Minalto

      Hi Sunil,

      10k vinyl records, wow, that’s a lot! 🙂

      You haven’t mentioned how many items you sell per month but my guess is that with this niche, these products, it’s simple question of demand? e.g. many of the titles you sell simply don’t have enough interest/demand to make more sales for you.

      Or it could be that your prices are not competitive.

      Andrew

  25. Hi Andrew,
    I started selling 2 months back. For the first month my selling was too good actually for certain products i was getting at least 5 orders every day. My products were listed in 30 days listing format. After 30 days when products automatically relisted i stopped getting orders. Until that time I did not know about GTC. I ended all my listing and listed again GTC format but i started receiving just 4/5 order in a month. I was selling that amount every day when those products were listed in 30 days format. Just to test I changed some of my listing to 30 days again. As expected my selling got boosted and again started receiving good amount of orders everyday. I haven’t received TRS yet because my account is only 2 months old. I am just hoping my GTC products will get good search visibility after I receive TRS. I want to make my ebay account stable that is why i don’t want to list my products on 30 days basis. Do you have any advice on this andrew? Have you also experienced like this?

    1. Andrew Minalto

      Hi Robin,

      No, this is first time I hear of this – such a huge change in sales when switching to GTC from 30 day listing format.

      I can’t even explain why this could happen as technically they’re almost same listing format… and usually GTC listings perform better than any fixed term listings.

      Very strange…

      Andrew

      1. I’ve been selling for 12 months now and pretty much followed this guide. For the first 6 months or so things were going well. I was getting a good position and holding sales. Now for the past few months things have dropped. This is despite the fact I’m TRS, have excellent sales history for my best items, offer fast and free postage and tick all of the boxes. Things are dead and rankings are dropping.

        I’ve heard that changing to shorter listing periods helps as the search results page gives a boost to new listings and also ending listings. While you can argue that there’s a bigger benefit to an auction because the algorithm favors visibility for auctions, especially ending ones, the risk is that you may not get the price you are asking for.

        For me I’m at a loss. Nothing I do seems to change anything. I can drop the price down to a stupidly low price and they will continue to fall in the rankings.

        1. Andrew Minalto

          Hi John,

          Have you noticed drop in sales for your competitors?

          It could be the conversion rate – if it’s lower than competitor’s, your rankings will suffer as eBay pushes listings with better conversion rate higher in search (as they make more money this way).

          Andrew

  26. Hello

    Great read.

    My question relates to single items. We do not have or offer multiples of any items.

    When creating a new listing we fill out every section of the sales listing page. We take high quality photos, complete rich descriptions, write relevant titles that make sense but find many of our items are on pages 3 or further down. I just looked at one particular item that another seller has and they have page 1 result 4. Their listing is atrocious (2 blurry photos, 3 word title and one sentence description). Only “advantage” they have is they have more reviews than us. This search result has remained unchanged for several days now.

    Makes zero sense if the search results are meant for the consumer to be a “best match” and they are presented with garbage listings like that.

    Any idea on how to rank higher for single items? We have a store, 100% rating, no defects, and all listings are completely filled out and relevant. I even spoke with someone at eBay and had them look at every single listing in our store and they agreed all listings were all within best practices for best match.

    Thanks a million

    1. Andrew Minalto

      Hi Scott,

      Single items are very tricky indeed….

      Only advice I can give is to list them as auctions as auctions get featured much higher in search results when they’re listed and before they end.

      You can set your starting price same as your target BIN so basically first bid gets your desired price. I know this will cost more in insertion fees but there’s not much else to do to get your single item listings featured higher in search.

      Thanks,
      Andrew

  27. Hi Andrew,

    It’s David and thank you for your sharing.

    A serious question here:
    I had followed your tutorial and I did it on one of my listing. Then it ranked 7th-10th since mid of Jan. The sales of that listing is comparatively stable. However, we know it’s not enough because there’re 90% top 15 listings are selling from those top 2 sellers in that niche. We want to compete with them so we put another listing up to top 10 in some kind of keywords. It’s been accomplished within 1 day and the 2nd listing ranked 10th in one of hot keywords. We got stable sales on the 2nd listing but the sales of 1st listing suddenly drops down. The ranking of both two listings continuously drop from 10th to 13th-16th. The most unbelievable is that the transactions of those 7th-12th listings are only 20-50% of us. We asked ebay for this and they told us ebay cassini is a complicated thing that we already knew. In case of that the feedback percentage, open cases percentage etc. such of these things won’t change within 1-2 days, why the ranking drop?

    What we have changed in these 2 days is the item description. Our original template is almost 5mb and takes 8-10 seconds to load. We simplied it and it only takes 1-3 seconds to load. In theoretical Cassini loves this conversely Cassini is taking our listing down.

    Could you please give us any suggestion of this?

    Thank you.

    1. Andrew Minalto

      Hi David,

      The 2nd listing – is it for exactly same product?

      Andrew

      1. Hi Andrew,

        It’s not a same product.

        Thank you.

        1. Andrew Minalto

          it could be just a fluctuation.

          2 days is not enough time.

          Give it 1-2 weeks and see how it performs after that.

          Andrew

          1. Thank you for your response,

            Yes it ranks 7th, 8th or 10th now when I refresh it 10 times.

            Another question, shall we use capitalized case or upper case for title?

            I checked the titles of other sellers in my niche are all upper case, but in other niches those large sellers (100000+ feedback) write their listings by capitalized case.

          2. Andrew Minalto

            I recommend to capitalise first letter for each word.

            Some words can be all capitals like FREE, PRO, SPECIAL etc.

            Think from customer perspective – make it easy to read & scan (most people scan search results very quickly).

      2. Hi there Andrew I have a quick question how do I change the quantity showing on my account as more than 10 rather than it showing the exact quantity

        1. Andrew Minalto

          1.Go to My eBay > Account > Site Preferences.

          2.In the Selling Preferences section, click Show next to Sell Your Item form and listings.

          3.Click Edit next to Show the exact quantity of items in your listing if the quantity exceeds 10.

          Select either:

          *Display “More than 10 available” in your listing (if applicable)
          *Display the exact quantity in your listing

          4.Click Submit.

          1. Angel Valdivia

            Hi Andrew I’ve been following your posts for some time. I started on eBay just since Feb this year (to sell I meant). Oh man how many mistakes I’ve made ! But now doing better
            I want to tell you a big THANKS for you help !!!
            Greetings from Texas 🙂

          2. Andrew Minalto

            Thanks Angel! 🙂

  28. Hi there,

    I really love you formula to success it gave me great insight to the Ebay game. But one question I have in mind is about shipping. When i start selling small profit items for a low price how do people make any money when it comes to the shipping cost especially when people start ordering multiple items from you listing.For example I can sell a pillow for $5 and do free shipping. I still make about $1 profit (Shipping cost about $2) but when people started buying 20 at a time per one user shipping (shipping becomes $17-$20) is more than the cost of the sale and I end up losing money. LOL any thought or insight on this? I looked at the other users on ebay that have the same exact item and they still offer a similar price and free shipping. In the long run this will kill your profit margins how do we combat this issue?

    1. Andrew Minalto

      Hi Jeremy,

      If your price is 5$ with free shipping and shipping costs you $2.

      Then if you sell 20 pieces to one person, that means they pay you $40 for shipping (20 x $2).

      $40 should be more than enough to cover shipping cost for 20 units if you can ship one unit for just $2.

      Andrew

  29. jeff Nelson

    Hi – Great article that – thanks.

    I have a question I’m having trouble finding an answer on – I wonder if you can help please?

    I already have about 50-60 items listed as a private seller (kids clothing bundles/outfits mainl) – If I upgrade to a shop, do those Listings remain in a format that I can introduce straight into the new shop categories or do the Listings need inputting from new?

    Many thanks,

    1. Andrew Minalto

      Hi Jeff,

      Yes, your existing listings will remain live and will be shown in your shop.

      You don’t have to end them and start from scratch.

      Andrew

      1. jeff Nelson

        Perfect – thanks for your time!

        1. Andrew Minalto

          you’re welcome Jeff!

  30. Keith Edwards

    Brilliant post Andrew. I studied it, and it`s worked perfectly for me for 5-6 months with multiple types of items. Some nearly up to 1000 sales already. Over the last few weeks, every listing I have, seems to have gone down the listings dramatically. One case, from number 4 in the listings, to around 35. I`ve phoned Ebay, and advised to put a February sale on, to see if it helps. Also lowered prices to get rolling again. I`m doing everything right I think. Sending out the same day. Leaving feedback etc. Sales have just plummeted. Mondays used to be between 50 and 70 parcels to go out. This Monday, 9. since then only 6 more items. Ive looked at all my listings, and my competitors and I cannot see what`s happening. Does Ebay change criteria every so often? Give certain sellers better coverage as a whole?

    1. Andrew Minalto

      Hi Keith,

      If your selling status hasn’t changed (TRS etc.), it sounds like a classical eBay glitch – search algorithm mistake or something. Such sudden changes should not happen if everything else stays in place.

      Hard to even give any advice on this as it’s MACHINE that controls search results…

      Only hope is that it could be just temporary and you’ll get back your position soon.

      Andrew

      1. Keith Edwards

        Thanks for rapid reply Andrew.
        Fingers crossed it`s on the change already. I`ve sold three items since I posted the message. I`m going to back it up with doing some more similar multiple listings. I will be using HTML now ive watched your Turbo Lister Tutorial.. It will be interesting to see the difference in visitor conversion rate with a more professional looking listing.

        Keith

        1. Andrew Minalto

          Great to hear that! 🙂

  31. Hi Andrew

    I’ve been using this technique with good effect, although i have noticed even those my product is No. 6 on the search results a higher priced seller is always outselling me 2:1. Is this just the way it goes sometimes? Im assuming some buyers just click the first result they get to rather than scroll down a bit.

    Happy to share the 2 listings if that helps

    1. Andrew Minalto

      Yes, that’s how it works in most cases.

      I don’t have exact data but I think first 3 listings in search results get 50% or more clicks than all others compared (on the first page).

      Obviously, it depends on the products for sale, how good those first 3 are etc.

      Andrew

      1. Ok thanks, it is a little frustrating when the other sellers price never seems to lower by much for them to remain consistent. Unless overall account history plays a part

  32. Hi Andrew, How do I tell what the ranking is for each listing, do I simply enter the keywords, and see where it comes up, or is there another way to do it? Thanks

    1. Andrew Minalto

      Hi Awen,

      Yes, you can do that OR use free Listing Analytics app in your eBay account.

      Another option is to use My Sales in Terapeak:

      https://andrewminalto.com/terapeak-trial/

      Thanks,
      Andrew

  33. Andrew,

    My concern about gradually increasing prices is that a current buyer might look at a previous listing from a review and see that I was offering the same product for less price and would decide to not buy from me.

    1. Andrew Minalto

      Hi John,

      Some may do that, but majority won’t…

      If you check most first page listings on eBay, they will have gradually increased price to get there, so it’s all good.

      Andrew

      1. Andrew, thank you very much for the reply.

        That is good to hear. It was my slight assumption that most would not object.

        I made several mistakes by not running a Good Till Canceled Listing. All my listings would expire at 30 days, even if they were selling relatively well.

        Much appreciated.

        1. Andrew Minalto

          You’re welcome John! 🙂

  34. Hi Andrew

    Great stuff on this topic, something I need to ask is there used to be a way to pay for sponsored top listings has this feature been stopped as I heard about it from a friend about 3-4 years ago.

    1. Andrew Minalto

      Yes, they took it down several years ago.

      Andrew

  35. sameena haider

    I have started ebay selling but don’t get noticed
    can someone guide me please

    1. Andrew Minalto

      Did you read this guide?

  36. Hi Andrew,

    I’m so glad I came across your website, it’s fantastic!

    There is one question that neither eBay or Google can give me the answer to, and even though I have searched hundreds (no exaggeration) of websites, nobody seems to be able to answer it!

    Basically I have a product that only 2 other eBay users are selling in the UK. When I type my products name into Google (not Google shopping, just a general Google search), the other 2 eBay members products are displayed, with pictures, at the very top of the page.

    I have sold more of the product than the other 2 members, yet my eBay listing won’t show up if someone is searching Google for it like theirs does.

    I contacted eBay and they informed me that this will be down to Google, and that it’s to do with keywords, number of views etc. Even though me and the other 2 members use exactly the same product title and description, and I have more views to the product as proved by the listing counters.

    I then contacted Google who could confirm that these 2 adverts were not paid for (adwords or shopping campaign) and that it was definitely eBay that has their listings shown on Google.

    I have seen similar questions regarding this matter but absolutely nobody can give a decent answer, or at least one that might justify the reasons for this.

    If you could shed any light on this for me please Andrew, I will be forever grateful.

    Please please please, before I spontaneously combust!!!

    Thank you,

    Trev.

    1. Andrew Minalto

      Hi Trev,

      Thanks for stopping by.

      I think the reality is that no-one will give you an answer to that as it comes down to a machine – algorithm and it could be that it just shows it that way and there’s nothing you can do about it. Also, it could be that your competitor listings have been online for longer than yours?

      Another very real issue could be duplicate content – if you say you have exact same listing titles – that could be reason why your listing is not showed up as it could be flagged as duplicate content.

      But there’s no 100% sure way to tell why this is happening Trev.

      Andrew

  37. Hi Andrew,

    1st of all I will just say thank you for this amazing helpful site!

    Regarding getting and paying for an eBay shop to enable the ‘good til cancelled listing’ option, is there any point because as Val pointed out, you can simply go to your site preferences and basically change your settings for free to give you this benefit of keeping purchase history when running out of stock?

    Kind regards,

    Rik

    1. Andrew Minalto

      Hi Rik,

      There is point as only shop owners can have GTC listings in first place. Without a shop you can’t have GTC listings at all.

      Andrew

      1. I’m only listed as an eBay business and not a shop, and I’m able to have GTC listings though?

        1. Andrew Minalto

          Hmm, then it could be that they have changed rules on this and GTC format is now available to everyone.

          1. I have sold more items than my eBay competitor, I offer free posting and my items are cheaper than his, yet I’m still in number 2 spot. The only thing he has more of is eBay feedback. Do you think this would be it Andrew?
            And thanks once again for an awesome website!

          2. Andrew Minalto

            Hi Rik,

            Unfortunately it’s impossible to nail it down to the every element and guarantee 1st position in search.

            If you’re 2nd, that’s already a very good achievement! Just make sure your gallery image is better than his and you may get same or even more clicks to your listing!

            Andrew

  38. Hi Andrew,

    Great blog. I’ve been using ebay for years and have learnt a lot from your site in the past year or so. I’ve just read through all the comments to ensure the following questions hadn’t been answered already:

    My ebay business is auction based. I start all bids low to draw in the crowds, I’m a TRS and premium seller (same/next day dispatch etc.) with spotless feedback and 0% defect rate. Where I’m struggling is my auction placement in the search results. I know you’ve heard this before but there are sometimes hundreds of other private sellers who are not TRS or premium with minimal feedback who feature higher than me when running a keyword search. This seems illogical, as I’m practically jumping through hoops for ebay. The only time my listings make it off the last page is on the day the auctions are finishing – they work their way up until being top 5 in the final 30 mins or so of the listing. The listings run for 10 days.

    I don’t spam the title (I did before with lots of relevant keywords but guessed this might be what was causing the issue so stopped), my pictures are perfect and my templates are clear. I’ve recently made the decision to list the same number of auctions spread across the week (avoiding the weekend) with the hope that daily top search results would result in more views and higher sales, thus encouraging buyers to look at my other items.

    Does anything stand out as a problem to you? I just can’t figure it out…appreciate your help on this one.

    Thanks Oracle.

    1. Andrew Minalto

      Hi Mervyn,

      This is how auctions actually work – they get featured much higher in search right when you list new auctions and right before they end.

      With that being said, there are no 100% fool proof ways to get your auctions to top search positions, it’s just eBay’s algorithm is not that precise and we don’t know all the details on how it works….

      Andrew

  39. Andrew,

    I checked all my listings that I have right now and every one of them has taken a hit. For keywords for each listing that I was in the top 3 (say out of 30 listings for that keyword search) I am now at the end..last..number 30. And this the same case for all my other listings..each one I show up as the last listing for that particular keyword(s) search. How can this happen when I just reached TRS status a few days ago..and have gotten all positive feedback in the last of 50+. No policy violation or anything of that sort. Just scratching my head of why this happened all of a sudden when everything was going good for a full month.

    One thing that concerned me that might have had an effect on it is the days right before this happened I had many listings (10+) that end with no sales. All of these had like 130 or so views for the 30 day BINs. Do you think these listings ending with no sales could have had a bad impact on my account and that is why all my listings took hit? Any suggestions on how to go about fixing this if indeed this is the issue?

    1. Andrew Minalto

      Hi Joe,

      It could be one reason, yes…

      Another one could be that it’s a temp glitch in eBay’s Best Match in which case you probably need to contact eBay and raise your concerns.

      Lastly, maybe you’re violating duplicate listings policy?

      https://andrewminalto.com/duplicate-listings-on-ebay/

      Andrew

  40. […] This way you can be confident that eBay won’t penalise you for duplicate listings, it’s a lot easier for your buyers to find the product they want, and most importantly – you can build a big sales history under one listing, which will give it a big boost in the search rankings. […]

  41. Andrew,

    Great blog. My question is regarding 30 day BIN that have ended and all quantities are sold. I now know that I should be listing as GTC when I am going multiple units of an item. So now on my 30 day BINs that get good views and I sell like all 5 quantities in like 5 days is it better to “Relist” these as GTC now or so “Sell Similar” and GTC? Does either way preserve my sold history from my 30 day BIN that had good views, several watchers, and was able to sell all my units? Does either way give me a boost related to my 30 day BIN that did well?

    1. Andrew Minalto

      Hi Joe,

      As far as I remember, if you pick ” RELIST as GTC” within 7 DAYS of listing end time, you’ll carry on the selling history for it. So yes, this would help you keep your search rankings.

      Thanks,
      Andrew

      1. Thanks for the info Andrew.

        A followup question I had is why at times when I do select “Relist” (after a 30 day BIN has ended way earlier because all items sold quickly) the new 30 day BIN just gets stuck with no or little views when original BIN has like 100’s of views before it sold out? If the history is indeed being carried over if you relist within 7 days of BIN ending why then the new listing gets stuck with no views or like at 3 views right after I relist and stays that way for next 24-36 hours? Shouldn’t it this new relist just pick up from where the last BIN was and continue getting goods views? Any feedback?

        1. Andrew Minalto

          It probably should but eBay is eBay – we never know for sure how the system works…

          And this is exactly why you should use Good Til’ Cancelled listing format instead, so that you don’t have to end your listings and resist them.

          Thanks,
          Andrew

          1. Andrew,

            What is your take on Ebay not showing your listings at times or dropping your listings from the top of best match for no apparent reasons? I had been doing well for a month, but then today all my listings have dropped to bottom or even like 3-4 pages back for keywords I was ranking in top 3 or even top spot. So frustrating why this happens when I am getting very positive feedback and no issues. Don’t know what caused this drop for all my BINs? I did have several listings end with like 100 views, but no sales. I wonder if those had anything to do with it? I can not figure out what else it could be. I know this issue is rampant since the Ebay forums has so many threads about this issue. Your feedback is greatly appreciated.

          2. Andrew Minalto

            It’s an algorithm Joe, it never works perfectly. We can’t expect it to be like that.

            But if you were in top 3 positions for a month and now 3-4 pages back, it could be some kind of policy breach or simply best match glitch. You could try writing eBay and ask whatever you have breached any rules and ask why this has happened.

            But most likely it’s just a random Best Match glitch.

            Andrew

  42. Dear Andrew – great article. I have a quick question if possible. You mentioned in the article that once you get a good standing in the search results, don’t end your listing and don’t ever run out of stock. If new stock is delayed, increase the price so people won’t buy from you.

    I started selling a product which I purchased at a very minimal quantity – and surprisingly I have nearly sold out in a few days and only in a matter of days, I have reached the first page on best match!! Not sure how, but its a miracle.

    Upon noticing that I only have 3 of each item in my multi-quantity listing, I increased the price and in one day have found that I’ve gone from first page to 6th page. New stock won’t arrive for another 10 days or so.

    Now my question is should I leave the increased price until I receive new stock? Or just let the item sell until all of my colours of the same item are sold out in which case the listing will read “out of stock” for each colour.

    Look forward to your expert advice! Thanks in advance!

    1. Andrew Minalto

      Hi Mo,

      10 days is a lot…

      I would probably simply let this listings end – sell all out at the original price you had.

      When new stock comes in, create a new listing/re-list and try to keep stock levels up.

      Andrew

      1. Thanks Andrew. I guess I’ll just sell out all my stock, and then make a new listing with my new stock. Hopefully, it’ll get on the first page as quickly as this listing…

        Also – I just wanted to tell you that you’re one of the greatest guys I’ve seen on the internet. So much free information for people like us who know little. And such quick responses to normal people like me too 🙂

        Thanks. You’re doing a great job.

        I guess I won’t loose too much purchase history, even if I make a new listing – because I only really had under 50 items……

        1. Andrew Minalto

          You’re welcome! 🙂

          Yes, exactly, that’s my reasoning why I think ending this and start new listing is better. If you keep current listing out of stock for 10+ days, it will be more difficult to get it back in good shape.

          So yeah, just start a new one when stock arrives!

          Thanks,
          Andrew

  43. […] don’t fear, as once again I have a complete guide, which if you follow to the t, will have you on top of the search results on eBay! This is the […]

  44. Andrew, I went to an event about making money on ebay and amazon. The gentleman’s name was Adam Ginsberg Apparently, he’s this guru to selling on ebay and amazon, what are your thought on buying his programs?

    1. Andrew Minalto

      I’m sorry but I haven’t heard about him, haven’t done any business with him so can’t really comment on this.

      Andrew

  45. Hi Andrew, My question is regarding the “listing with variation”. I am selling some office files. I am having different pricing for different quantities (like a bundle of 10, 50, 100, etc.) But the product, size, color everything is same. I am not seeing any variation option for this category (Office supplies). But i see some of the sellers for the same items with variations. Am i missing something ? or is it some other listing feature other than “variation listing”. Please clarify. Thanks.

    1. Andrew Minalto

      you should be able to create a listing with variations in Office Supplies category:

      http://pages.ebay.co.uk/help/sell/listing-variations.html#categories

  46. Thank you for your response.

    So should we do the strategy on some light items or small items first? The lost amount would be small at the early stage.

    Thanks

    Stephen

    1. Andrew Minalto

      You do this for ANY item you sell Stephen as effect is only as PER LISTING BASIS.

      With more expansive items, you simply set starting price accordingly (you won’t list a £100 item @ £10 of course).

      Andrew

  47. Hi Andrew,

    Thank you for your response.

    Is it important that whether if the BIN listing is new or old for the boost ranking?

    Is it appropriate if the item is not really hot in style or colour for the boost ranking?

    Thanks

    Stephen

    1. Andrew Minalto

      I have always had better luck with new listings as with older listings, conversion rate may be low and that also affects the listing position in search results.

      It should still help getting rarer items higher in search, yes.

      Thanks,
      Andrew

  48. Hi andrew,

    It is stephen again.

    Now I am planning to follow the instruction of this post.

    May I ask you a few questions?

    1. Is it a problem that if my items are in different styles or different colours comparing with other competers, such as mens bag? I just confirmed a new owned brand and have been importing leather products from some good manufacturers. They produce good leathers that are fairly rare in market – Red colour, Brick colour, and crazy horse leather for instance. I mean the looking is comparatively different but functionally similar to other mens leather products. And the colour is quite different.

    2. The second question is about the instruction in “From an Auction to Buy It Now – with ONE Click!”. let’s say I am selling a leather belt of gbp9.99, and I set a BIN of GBP4.99 with an auction of GBP4.99 also. It seems that are not much reaction. The sales history of BIN grows very slow. (I have used the BIN button in the auction already). So is it a must to start an auction of GBP0.99? You said that listing a 500 quid item with a starting price of just £0.99 is too risky. I agree with that. But if I don’t start an auction of GBP0.99 for those items of around GBP10-30. The strategy won’t work I think. Because there are too many Chinese sellers putting auctions of very low starting price and just sell them of a low final price. They are burning money. So could I conclude that starting an auction price with 1/10 of BIN price? GBP0.99 auction for a GBP10 belt and GBP2.99 auction for a GBP30 bag?

    I offer top-rated premium and get no negatives in recent 6 months.

    I am very serious to get my business work at this moment.

    Thank you very much

    Stephen

    1. And I wanna thank you for your another instruction – Feedback reminder.

      1. Andrew Minalto

        You’re welcome Stephen! 🙂

    2. Sorry, may I ask the third question?

      3. Is it important that whether if the BIN listing is new or old for the boost ranking?

      Thanks

    3. Andrew Minalto

      Hi Stephen,

      1. Being different is NOT A BAD THING! It’s actually good if you can offer different styles to what everyone else sells. As long as people like them and there’s demand, it’s really not a problem. And to test demand you simply want to start with small trial order and see how they sell.

      2. The lower the starting price of an auction is, the more interest you’ll get – as simple as that. But there are no hard rules on how much exactly it should be. I usually stick with £0.99 for anything up to say 20-30 quid value as 0.99 starting price is too low to be missed so it attracts a lot of interest. And what’s the difference if you start it at £0.99 or £2.99? For an item that should sell for £30? Difference for you is just 2 quid, if it ends like that, with just one bid.

      Thanks,
      Andrew

  49. […] read your posts about how to rank high on eBay and how to become a TRS. I started a shop subscription last week so that I can use the GTC listing […]

  50. Hi Andrew – following our previous discussion – i was unable to reply to your previous message as i think there is a limit to how many replys i can send? anyways, i followed your article/guide on how to get to the top page, for some reason this hasnt worked for me? i have lowered the price so i am making literally making 5p per item however i am not getting any sales. My prices on my item are very cheap, my competitors are selling for a lot higher than i am and are getting X amount of sales per day whereas im not getting any at all. Im offering 14 days return, same day dispatch, Free P&P, very low price, great customer service. Im not sure what im missing out on.

    1. Andrew Minalto

      It’s really hard to say without doing an in-depth review on your listings, account etc. There could be several things wrong like title, gallery images, listing itself etc.

      1. Hi Andrew – Thank you very much for your advice and help. I will reduce the price of the items even more and hope it makes a difference and hopefully this should attract sales and bring my listings higher. I will let you know how i get on – thanks once again. Much appreciated

        1. Andrew Minalto

          No worries, you’re welcome Paul! 🙂

  51. Hi Andrew – i became a top rated seller on the 20th of April – prior to this one of my listings had reached first page and was doing really well, however once i became a top rated seller my sales decreased for that specific item. I also bought a lot more stock thinking that being a top rated seller ebay will bring my listings forward. I have listed quite a number of new items however they are on the back pages again, its like opening a fresh ebay account. Even though i have quality professional pictures i am not getting any traffic, it is like 2-3 views/day and sometimes none. I thought one of the perks of being a top rated seller is that eBay brings forward your listings, this has not been the case for me. My sales have decreased dramatically. My competitors are still selling a large amount of the same item per day. What would you suggest i do? i am already one of the cheapest for that item

    1. Andrew Minalto

      Hi Paul,

      It def. can’t be because of TRS status as it can only help/increase your listing rankings. It must be something else or simply co-incidence that this happened right after you became TRS.

      Sometimes there are glitches going on on eBay so first thing I would recommend you do is contact eBay and explain your situation – maybe something is wrong with your account/listings and that’s why they don’t show up in search.

      Andrew

      1. Thanks Andrew, its strange because i was expecting my sales to increase and double in my first month and so on, unfortunately not. I was getting approx 15 sales/day prior to becoming a top rated seller, now i am selling approx 3-4 items per day, even though my stock has has increased and also having a variety of other items. My listings are showing in the search result however they are coming in at around Page 11-15. Im having a pretty bad experience truth be told. Maybe its because my listings have 0 purchases at the moment? im not too sure. I have informed eBay of this but they have informed me that the listing is showing up in the search result. What would you suggest my next step of action should be?

        1. Andrew Minalto

          Why they have 0 purchases?

          I thought you have loads of established listings with good sales history?

          1. The new items which i have listed have 0 Sales, these are the items which are currently at the back of the search result. These same listings have been active for approx 2-3 weeks. A buyer will not scroll through many pages in order to buy unless he/she is sat on the computer all day. I was hoping that if i was a top rated seller i wouldnt be facing this problem. I only have a feedback rating of approx 250 at 100%., i started selling earlier this year. Confused as to what i should do.

          2. Andrew Minalto

            Did you followed advice from this article/guide? Starting with real low price?

  52. Islamuddin Noor

    Great post Andrew, I am new in E-commerce I think your post will be really helpful towards selling on Ebay. I also bookmarked your other posts will read accordingly. I hope my business works fine on internet. I will contact if need any assistance. Keep up the good work. It is helpful information that I couldn’t get from Ebay customer support.

    Thank you,
    Noor

    1. Andrew Minalto

      You’re welcome Noor & Good Luck! 🙂

  53. […] You really have to put more work into the whole process, starting with proper eBay market research, buying in true bulk to get the best prices, shipping via the correct methods, creating high quality listings and using a proper strategy to get your listings at the top of eBay’s search results. […]

  54. Hi Andrew,

    I love your blog and all you do for the eBay selling community! I wanted to share something that I recently found: the ‘Out Of Stock’ feature. Basically it fixes the dreaded running out of stock and losing the sales history issue that you mention in this blog post. Apparently all you have to do is go to Account>Site Preferences, expand the ‘Sell Your Item form and listings’ part, and select ‘Yes’ in the ‘use the out-of-stock option’. It keeps the listing live along with the sales history but it removes it from the search results when the quantity drops to zero (which is fine). It re-appears when you increase the quantity back above zero. You are still responsible for the monthly re-listing fees and can only be out of stock for 3 months…

    By the way I am in the USA and don’t know if this is available at co.uk, but hey, I figured I would let you know anyway!

    Thanks!

    1. Andrew Minalto

      Thanks Vlad!

      Yes, I’m aware of this feature and it is available on eBay.co.uk too since end of last year.

      Andrew

  55. […] days for re-orders to arrive. With limited cash flow this may actually ruin your business (leaving high ranking GTC listings with no stock for too long time a […]

  56. Hi Andrew, i am in a bit of a dilemma and was hoping you could maybe help out. I am currently selling items on ebay to get my transaction rate above 100 and become and top rated seller. I have some items as buy it now and some items are in auctions. My transactions are going up slowly. Now the problem that im having is basically i do not have the same item in quantities. I have multiple variations but not quantities. I am therefore building up my seller transactions via auctions. I can however purchase quantities of the same item however my prices will be matching the Top Rated Sellers and because i am not a top rated seller and i have not sold many items my item will be ranked towards the bottom. Now I have been told that in order to come at the top of the search results i will need:
    1.A Relevant Title
    2.Item Specifics and Catalog Adoption
    3.Recent Sales and Conversion Rate (fixed price items only)
    4.Ending Time (auction items only)
    5.Variation Style Listings
    6.Seller Rating and Performance
    7.Item Price plus Shipping Costs

    Being a Top Rated Seller is an advantage but there are also other factors which are above that which affect the sales. I wanted to ask you, say if i got quantities of the same item and a few different variations. I then put them all under one listing, having all the sizes that a buyer would search for and under BIN. I was thinking of maybe breaking even on maybe 20-30 items to increase my sales, along with this offer free P&P etc. This would bring my listing forward ontop the top pages, and like you said i can then start to increase my price. OR would you suggest i carry on doing what i am doing and once i become a TRS i then buy multiple variations and quantities. I personally think i am wasting my time doing this as i will have to start from the bottom again anyway when i purchase quantities of the same item. Obviously you have a lot more experience/knowledge hence why i am asking you. Could you please give me your opinion. Thanks!

    1. Andrew Minalto

      Hi John,

      It depends on the competition for that item – how many other listings are competing with you? if competition is not that big, you can even do ok with BIN listings not being a TRS BUT if competition is severe, you’ll find it very hard to make any sales to your listings unless maybe you sell at ridiculously low prices. That’s why auctions work best for achieving TRS status as they get featured higher in search, even when you’re not a TRS.

      So no definite answer here but in most cases, auctions with low starting prices is the way to go to get sales in FAST while you work on TRS status!

      Thanks,
      Andrew

      1. Thanks Andrew. I have a lot of competition as there are a lot of sellers out there selling clothing. Now i have been informed by ebay that i should become a Top Rated Seller on 20th April. I was hoping to get to the first page in search results for a couple of brands. I am selling clothing regular, i sell a few here and there through BIN however the auction is helping me increase my transactions. Even though i am working on a small loss, i rather take that loss to become a Top Rated Seller, i can then increase my prices at a later stage. I was thinking if I sell a few different variations of clothing (Same Brand) and start of with a quantity of 30 of each variation. That listing could then stay with me for a few years, i could update my stock regularly on the same listing and even if i brought in a new design of the same brand i could add it to the same listing. By doing this i would have firstly already had sales which would have driven me closer to the top pages and slowly as my sales increase a lot more my listing could be at the top. This is the strategy i was hoping to do Andrew.

        This was my plan once i became a Top Rated Seller, would you advise i start now? I have watched a clip that was sent to me by eBay, the clip shows that the more sales you have the closer eBay brings you to the top pages. This is simply because eBay is also a business, by selling items, eBay is making money by taking the Final Value Fee which then makes sense.

        Let me know your thoughts on this.

        Thanks again!

        1. Andrew Minalto

          yes, of course! if you know you’ll become a TRS soon, you can already start these GTC listings and build up initial sales.

          1. Great! Cheers Andrew, Thanks for your help!

          2. Andrew Minalto

            no worries, you’re welcome!

  57. Hi all this is great but most of my stock is one off items in the pottery and ceramics category , apart from lowest price and TRS I cant see anything here that would help me .
    Is there a secret for us one off sellers?

    1. Andrew Minalto

      Hi Alan,

      With one off items your best bet really is to maximise use of auctions as they get featured higher in search compared to standard BIN listings. Test various strategies like listing with a low starting price and listing with a starting price that is close or same as your ideal BIN price. And see how it goes.

      Andrew

  58. Hi Andrew, I hope you are well. I am selling branded jeans on eBay, I do not have quantities of the same style/brand. I am selling all my items as single listings however I was hoping to put all the jeans which are the same brand under one listing by going on ‘multiple variations’. The reason is so that when ever a buyer purchases a pair, my listing is brought forward on the top pages as eBay will say I am selling regularly. I am hoping to add approx 40/50 multiple variations per listing. I have tried selling as single listings for all my items but I didn’t get any traffic. I have just qualified as a TRS today. Hopefully this will also bring my items forward. I would like your opinion Andrew. Would you suggest i list 40/50 items of the same brand but different styles under one listing or would you say I list them individually? I look forward to your response. Thanks 🙂

    1. Andrew Minalto

      I don’t think it’s a good idea Paul – customers shop for clothing mainly based on gallery images in search results. Now, if you list 40/50 under one listing, they will only see one image, one listing in the search results, greatly minimising your chances of getting views and sales in.

      Now that you’re a TRS, you should get better results with BIN listings but I also recommend you doing auctions too, as auctions get featured higher in search results. And make sure your gallery images look great.

      Thanks,
      Andrew

  59. […] results in competitive niches, you simply MUST use the GTC listing format and follow my guide on how to get your eBay listings ranked in the top search positions. Without GTC listings you simply won’t be able to compete with sellers who use them and build […]

  60. Hi Andrew,

    I have employed the Auction to BIN strategy because it makes sense but I simply can’t get it to work. The issue I’m having is that as my auctions go up with 30 minute intervals spaced between 10am and 10pm when I then go to search ‘Dog Cage’ which is the key search phrase for my product, none of my auctions are visible in the Best Matched Search and as a result I have no visibility and it’s not working. I have spoken to EBay 3 times and they can’t offer any explanation why this is happening. I have a Top Rated Seller account, the auctions are clear and use similar key words in their descriptions but they just dont show up?
    Have you heard of this before?
    Kind regards,
    Colin

    1. Andrew Minalto

      Hi Colin,

      This system has changed a bit as now you can have just ONE auction with no bids live on eBay at any given time. So even when you list 20 auctions (for same product), eBay will only show one listings, until it gets first bid (then next one is listed and so on).

      Hope this explains it.

      Thanks,
      Andrew

      1. Hi Andrew, Yes I understand that but each auction was for a different item from the Multi-Variation listing so in theory I should have flooded the particular area I want to sell in. The problem was that none of the Auction format listings showed up in the Best Match search and as a result they had no visibility.
        Colin

        1. Andrew Minalto

          I’ll answer to you personally via help desk Colin.

  61. Thank you Andrew. Much appreciated!

    1. Andrew Minalto

      You’re welcome Paul!

  62. Great Advice! Im having trouble with selling on ebay, im selling denim jeans and i have over 100 items in my online store. I have only started selling on ebay a couple of months ago and have built up a seller feedback of 20. I have been informed by eBay that my seller level is above average. My total feedback is slightly below 100. The problem i am having is basically getting traffic on my items, some of my items appear in the top 5 pages when you search for mens jeans and some appear on maybe the 30th or 40th page!! I have the same jeans as the TRS and my price is cheaper and i have also provided free postage and packaging. I have also changed the pictures hoping they would be more appealing. In my item description i have also put in the H1, H2 and H3 Codes hoping that they would be picked up by SEO, however for 85% of my items i am having no luck. I am getting 1 view per day or maybe 0. All my items are on GTC and BIN. My titles include everything that the TRS are using in theirs. I have also used Terapeak to check what type titles would be best however i am still not having any luck. If i had more traffic to my site i am guaranteed to make sales. I was thinking of putting all my items in Auction and building up my feedback as the more sales i make eBay will put me on maybe the top second or third page? However all my items are different to one another so i do not have the same item in different variations. My items are different brands so im not sure how eBay will work like that. Could you please help me out. I could really do with your opinion and advice!

    1. Andrew Minalto

      Hi Paul,

      Thanks for your comment.

      Sorry, I did not understand – are you a TRS or not?

      1. Sorry for not being clear, I am not a TRS. The items that I sell are exactly the same as the TRS has on eBay. My price is in fact cheaper and like I mentioned in my previous post, I have also provided free postage and packaging which takes upto 3-5 days to reach the buyer once purchased. My dispatch time is ‘within 1 day’. I don’t understand even after everything combined I’m still not getting any traffic on eBay. Do I need to change the pictures again? Do I put my items in auction to build my sales? I’m really confused. Please give your opinion. Thanks!

        1. Andrew Minalto

          If you’re not a TRS yet, you should def. use auctions as they get featured higher in search results once they are listed and right before they end. With fixed listings it will be very difficult for you to compete with TRS sellers who have eBay premium service badge.

          Your next goal/task should be to work towards getting TRS status, which will instantly increase your listing search positions.

          Thanks,
          Andrew

  63. […] other listings using multiple auctions (I talk about this in more detail in my article here: How to Reach #1 Spot on eBay’s Search Results, and though eBay have introduced some restrictions to duplicate listings, this is still a viable […]

  64. Jesse Carlos Herry

    Thank you very much

    1. Andrew Minalto

      You’re welcome Jesse! 🙂

  65. Jesse Carlos Herry

    Hey, great advice! I just want to know one thing? How do I raise myself to a top rated seller when I have a percentage of 2.83 which I have been trying to get down to 2.00 but due to my offering free postage and sending via Royal Mail I lose a percentage of my items in the mail and therefor I have not been able to become a top rated seller in the past 7 months hat I have been following your last guide.

    1. Andrew Minalto

      There’s no magic tricks to get defect rate down.

      You need to just continue selling, maintaining perfect customer service and hope your rate will improve. Not much else I can say about it really…

      Andrew

      1. Jesse Carlos Herry

        Thank you very much, I recently got my DSR report and my item as described 1 and 2 star rating is 0.77 so I need to get that down anyway if I want to get right up there.
        I do have another question if you don’t mind.

        The only reason this is such a big concern now is because a new person has popped on the scene, they are selling the same item for more than I am, they do not offer get it fast or free postage like I do…in fact they don’t tick any of the boxes that eBay and yourself suggest except the returns policy but they have taken all my sales. I have gone from around 11 a day to 6 in the past week and I’m just really confused as to why this person is now showing up first in the search engine and I’m on page 9.

        Thanks for the help, your doing a really great thing here.

        1. Andrew Minalto

          Are they TRS?

          Often eBay gives boost to new listings, for no reason at all, they just do. It also could be just a glitch, temporary glitch. It’s really hard to say as no one knows for sure how eBay’s search system works, down to every detail.

          Your low position can be directly inked to Defects rate I think as recently I have seen many cases where defect rate, negative feedbacks pretty quickly makes an impact on listing search positions.

          1. Jesse Carlos Herry

            They are not TRS! they have more feedback than me but used to focus on selling another product, then they decided to jump into my pool.
            Over Christmas my defect and items not received rate went down and I feel this may have been a factor.
            I have two eBay accounts and my other is a TSR account on the verge of “above standard” my plan is as follows

            Split my main stock between my two accounts

            TSR account – list as GTC and upkeep good customer service
            Non TSR account – list 7 day listings and buy Stock from the £ store and other places to get my ratings up.

            Would this be advisable?

            I have enough sales, I make enough money…it is purely the items not received and the items not as described field where I am failing. The latter coming from a mistake I made in my listing and because of this the item was indeed not as described.

          2. Andrew Minalto

            You can do that, yes, but just so you know – it is against eBay rules. To sell same item from two accounts you have. This is called search manipulations and can get your accounts banned. YES, I know that many people are doing this, at least for some time, but you have to decide whatever you’re willing to take the risk.

            You can of course list different products on each account, that’s fine. just don’t list same item on GTC on one account and same item on other account.

  66. Hi Andrew,
    I need your help big time, Your Ebay guide helped me a lot on selling on ebay, Even though am new on ebay i have been making lots of sales on my shop for the past two months. But then something happened.

    I woke up one morning to find out all my listings have just disappeared, all my listings have all been pushed to the bottom 1000’s, all 15 listings on the last bottom, first they will follow from the first 10,16,19,25 etc,
    I could’nt believe my eyes.
    and the sad part is i have just bought stock off all this products, would really need your comments on. I only have 6 negative feedback with 151 positive. Unbelievable buyers with item came broke, item not received. etc.
    I look forward to your reply. Thank you soo much.

    1. Andrew Minalto

      What’s your seller performance level? I guess it’s not good..

      6 negative feedbacks is a lot actually and eBay has punished you for this. Your defect rate is also high, which even further affects your account standing.

      If you ask me, this account can’t be used anymore so either you open new account and start from scratch or try selling that stock on Amazon.

      Thanks,
      Andrew

      1. Thank you so much for your quick reply, guess i have lent my lesson this time. Now have to start again from scratch and hope other buyers will keep this in mind as well.

        But do you have a guide on selling on amazon. Wow, the first time i tried to list an item on amazon took me like 5 hours and even gave up cuz i have to find similar item which is available before requiring me to sell here. As compared to eBay which is seconds.

        Thanks

        1. Andrew Minalto

          No, sorry, I don’t cover selling on Amazon on this blog.

  67. Hi Andrew,
    I was using blackthorne to list my items but when it get discontinued I ended all my listings
    I exported my sold items and thought i would relist them on ebay so I can keep my sales history but someone told me that if you dont relist the item in 7 days than the sales history will be removed

    Is that true?

    1. Andrew Minalto

      Yes, that’s true.

  68. […] higher up in eBay’s search results (you can read my complete overview of this tactic here: How to Reach The #1 Spot on eBay’s Search Results) but there will often be such deals on eBay so it would make sense to buy enough to last you a […]

  69. Article is absolutely fine. You did a good job.
    Usually problem is that you need to risk keeping high stock level.
    Depending on market you’re operating ( read competition ) sometimes you need only 500, 1k items to be at the top.

    Question that i’ve been asking myself for some time is:
    How do huge companies not even being Top Sellers, not offering Premium Service kicks me out of my leader position.

    For example, i have one big listing running atm, most sold items of this kind of ebay, really nice looking, low click through, high percentage of sale per click. I was at the top for a month, then bum … Kicked me out of the position.
    How is that even possible if:
    I’m eBay Top seller ( 100% Feedback ) – They’re 98
    I offer Premium service – They don’t
    I sold 700 – They sold 150
    We use excatly same pictures.

    My guess is that it’s not that easy these days and some huge companies are treated better than the others even tough requiments are not met.
    (I’m sure they also pay lower fees as otherwise they would not been able to offer prices that low )
    My guess is 5%
    Sad but true.
    Noticed above in couple of listings.

    Anyway this is a bit complex as eBay seems to be promoting your item for some time with Google Ads and if it’s strong enough (existing in price comparision sites, etc ) they push somebody else at your place. There is nothing you can do about it.
    They shouldn’t be pushing listing not meeting conditions they set for Best Match themselves.

    Policy became mystery these days.

    1. Andrew Minalto

      Yes, it is a mystery sometimes, of course – no one knows for 100% how it works, but from what I have seem this strategy works 9 out of 10 times very precisely.

      As for your example – could it be that their price is lower? As price still plays major role in this process.

      Thanks,
      Andrew

      1. P&P is higher than mine, this is the thing 😉

        1. could be because its contents is more relevant to the search words? these search ranks are generated by program, so there must be something different.

  70. Hi I doubt, if it works, as i have one listing with 200+ watchers and good sale history but still my item is not getting good ranking, forget first page it’s not even coming on page 2/3 . Why ? could you please explain .. posting the URL of my listing so you may check, Really need your help thanks.
    http://www.ebay.com/itm/Black-Tree-Of-Life-Mandala-Hippie-Wall-Hanging-Elephant-Tapestry-Throw-2239-/271564134295?&autorefresh=true

    1. Andrew Minalto

      This strategy works 100%, I have tested this with hundreds of listings.

      As for your particular case – what keyword you check your rankings for?

      As it’s unclear to me from the listings title.

  71. Hi
    great advice but can you help me with one thing. competitors have 41 solds on an item i have much more but theirs shows up in the search results whereas mine dont so no-one knows how many i have sold unless they go into the listing

    1. Andrew Minalto

      Hi Mike,

      Is your listing older that competitors?

      Andrew

  72. Just wondering – I used the vacation hold for 5 days because I went on a trip 1500 miles away and now my sales have plummeted to two items in two weeks. All my listings are buy it now with 3, 7, 10 and 30 day listings. What can I do to improve my ranking again? I have never used good till canceled. I will have to try it.

    Thanks

    1. Andrew Minalto

      Hi Yolanda,

      If you want to get any decent results from eBay, you MUST use GTC format as it’s the only way to accumulate decent sales history over time.

      And if at all possible, don’t use holiday settings as it does affect your listing search positions when you come back.

      Thanks,
      Andrew

  73. Hello,

    Sorry, don’t know if i understood that completely, did you say you can have the same item listed more than once?

    Kind Regards,
    Alastair

    1. Andrew Minalto

      Yes, those are eBay rules – you can now have just one BIN listing and one auction listing (with no bids) running at same time for same item.

      When an auction listing gets first bid, you can list another auction for same item. If that gets a bid, again – you can list another auction.

  74. Hi, Andrew. Year ago I started to sell my art on ebay, small watercolor paintings, pencil drawings and so on. First month I had hundreds of views, dozens of watchers and sold my first 10 paintings within 2 weeks. After that I’ve never had such activity as that first month.
    Can it be, that ebay gives some temporary boost for newbies?
    Also, any tips for my case, if I can’t put GTC or link auctions to BIN, because I sell only originals and I don’t have any duplicates.

    1. Andrew Minalto

      Hi Olga,

      It’s hard to say… with items like these – handmade paintings, one off items it’s really a gamble on eBay.

      I have no experience in selling such items but I think you’ll be better off by selling them on Etsy and Facebook than eBay.

      Thanks,
      Andrew

  75. Hi Andrew,
    I have been following your advice for last 2 weeks now and am seeing some definitely improvement in my sales. However, I cant figure out one thing. I am ranking well in some keywords (top 50) but nowhere to be found on some other keywords , although the competition is more or less same and both sets of keywords are in my listing title. Since, my account and listing parameters are same in both cases, how can we explain this huge difference. Thanks for any advice you can give.

    1. Andrew Minalto

      Hi Rohit,

      Can’t tell for sure as no one knows exactly how Best Match works…

      Make sure you have all those keywords are in your listing DESCRIPTION too, maybe even add them in a sub-title? As those are also used for ranking purposes.

      Thanks,
      Andrew

  76. Hi there, what if one customer buys of you multiple times is that the same as different customers buying and will it still make you reach the first page?

    1. Andrew Minalto

      Hi There,

      I’m not 100% sure but I think it slightly will affect your chances even though the number of bought items will show in sales history, eBay will probably treat it as one transaction only.

      It’s hard to say as no one knows 100% how the system works.

      Thanks,
      Andrew

      1. I appreciate the fast reply and I mean if the buyer buys 1 item at a time like single transactions rather that just putting the quantity amount in and buying in bulk.

  77. Hi Andrew,
    I am really complement you for a very neatly explained article on how to rank on ebay best match. I have been struggling with it for last 1 year and had almost given up on it and moved to etsy where I had much greater success with search ranking. Finally, a few days ago, I sat down with paper and pencil and noted down the different visible number for each product in my category which was ranking high. And I came to the same conclusion as what you have mentioned in your article, only that I found your article just the next day. Now my problem is that I applied this theory and reduced the price of my fixed price multi variate listing to a level that I made 4 sales in a day. Yet, I am not seeing any improvement in my rankings at all and I behind listings that dont even have 1 sale. Can you suggest what I am doing wrong ? Thanks a lot.

    1. Andrew Minalto

      Hi Rohit,

      Thanks for your comment.

      Usually I recommend starting with a fresh/new listing and then apply these principles. This way your conversion rates will be very high from first days which eBay will take into account.

      But even without that, give it more time! It can take from few days up to 1-2 weeks to see improvement in search results. So arm yourself with patience.

      Thanks,
      Andrew

  78. If Im selling an item that has size as a variation and I sell 5 of one particular size , do I just increase the price for that size or for all sizes?

    1. Andrew Minalto

      sorry, not sure what you’re asking – can you elaborate?

      1. anthony Micallef

        Sorry Andrew I’ll try to explain. In this article you say once you have 5 sales then increase the price and then rinse and repeat until the price is where you want it. Im selling an item that has 7 different size variations. They are all currently priced at 99p but Ive just sold 5 packets of one particlar size. So do I increase the price of this size only or the price of all 7 sizes?

        1. Andrew Minalto

          for that size only, yes.

  79. Sean Foster

    Hi Andrew,

    I’m currently watching your current Easy Auction Business course (got to say the current 3.0 version is even better than your last version, and that was brilliant!) and after many months of research, designing templates, etc. etc. I’m just about ready to go.

    My question is about the GTC listings, you mentioned here and on your course that if stock runs low to increase the price, but only for a few days as your click through rate can decrease. I understand it’s all about percentages, but how long would too long be? Also what is a good ctr? I imagine it would vary from niche to niche, but could you give a rough guide?

    One other question that has come form the above is to do with click through rates, I will be selling an item that has many colour variations (up to 30 different combinations), I would imagine that if I had all 30 types on one listing (I know that would be too much but for example) would that increase or decrease the CTR? How would you list such an item? Would it be best to have the range split into about 5 main listings with a few combinations in each, one listing per type, or all under one listing?

    Sorry if this has gone off topic slightly but would be good to know!

    Kind regards

    Sean

    1. Andrew Minalto

      Hi Sean,

      1) GTC & stock – I’d say up to 1 week it’s ok, 2 weeks tops. Depends on now long the listing has been established though – the longer it has been getting views and sales, the longer it can stay up with no additional sales as overall conversion rate won’t decrease that fast (compared to recently launched listing with just few sales).

      2) Good conversion rate – impossible to tell as it really depends on product price and type. I have products that convert at 30% and products that only convert at 1%. Average could be 5%-10% probably. 1% is extremely small conversion rate and 30% – extremely high.

      3) If it’s a identical item with just 30 different options/variations (like colour, style, design), I would still list them all in one Good Til Cancel listing! Yes, even if it’s 30 variations. But do this only if the item really is the same and just colour/style/design/size is different.

      Thanks,
      Andrew

      1. Sean Foster

        Thanks Andrew, that’s really helpful, yes the item does have up to 30 colour combinations, although to be honest I’ll probably only stock 20 max as keeping up with stock levels may be difficult in the early stages.

        Once again, thanks for your help and your fantastic course.

        Kind regards

        Sean

        1. Andrew Minalto

          You’re welcome Sean & Good Luck!

        2. Paul Foster

          Sean, do you intent on listing stock you don’t have, could this not be a bit risky?
          I’ve noticed a few post from you, I take it you found your all important niche? id like to wish you good luck with it. Ebay and Amazon is a fiercely competitive place!

  80. Wow, such a great article. Thanks so much for sharing this information. I was always curious if their was a way to break it down and you did that perfectly. Will be following these steps to a T. Thanks again!

    1. Andrew Minalto

      You’re welcome Chris!

  81. […] As I’ve said many times, you should always register as a business on eBay anyway as you get access to some much-needed features, most importantly the use of Good ‘Til Cancelled listings. […]

  82. Andrew, great article – Thank you.

    I see a lot of sellers are now using variation listings in order to appear to be the cheapest seller for some items. I would like to hear your thoughts on this one…

    1. Andrew Minalto

      Hi Celia,

      Variations are variations – you use them when you HAVE variations of the item you sell.

      Not sure what you mean by “using variation listings in order to appear to be the cheapest”?

      Thanks,
      Andrew

      1. This is so fricken annoying! I wish eBay would fix this!
        Celia means this:
        You are looking for a say a really cheap iphone case.
        You sort the order “Price + Postage: lowest first”
        There are heaps of listings with iphone cases for $1 BIN.
        You click on one of the $1 listings… you go to select the colour of the case from the VARIATION drop down, and suddenly the price for the case is now $5.
        That is because in the list of 10 different colours, there is a ‘Screen Protector’ in there, and this is the only item in the listing that costs $1. All the cases are $5.

        Sorting “Price + Postage: lowest first” is now a joke as it simply does not work with popular items.

  83. Hi Andrew,

    I found your advices very useful and big thanks for sharing your knowledge. It certainly helped me to improve my listings.
    But I’m hesitant to believe you can get TRS in 30 days. It is not your strategy though, it’s eBay rules. Imagine you sell over 100 items in one month and have perfect feedback. At the end of the month you are evaluated and then need to wait till the 20th following month to get your status changed. Then according to my discussion with eBay support today, you need to maintain Above Standard status for 1 month which is another ~30 days delay. This last requirement is not mentioned on any official eBay page. Have you come across it before? Do you know any ways to overcome this and jump to TRS straight from Standard status?

    Thanks a lot!

    1. Andrew Minalto

      Hi Mark,

      Thanks for your comment.

      Those 30 days – what I mean was – that you can achieve the sales in one month, and then just wait 20 days for the evaluation day (you don’t have to do anything in that time really, hence I’m not counting that time).

      Many of my customers have done this and this is first time I hear that you need to maintain account above standard to qualify for TRS, so really can’t comment on that. What you need though is an account that is business seller and at least 90 days old. So with brand new accounts this won’t be that fast (not talking about selling restrictions most new accounts get for first 90 days).

      Hope this helps Mark!

      Thanks,
      Andrew

  84. Andrew Hello, First of all I wanted to say a huge thank for all the information and your desire to help others.My question is : You said in order to be in the first place in search results on eBay we should do a number of things and one of them is the more sales you do of the product you promoted higher, I have a product I list it before I read your article for a period of 30 days, and now I’m ranked in the first place , Still not a TRS , the question is whether to cancel the list before the – 30 days ended and relist it at GTC and do all the work again so in the long run it will pay off in more sales and maintain or continue with the existing list to make as many sales to reach as quickly as possible TRS or wait until the end and then relist the new page? Thanks for everything Yehudit

    1. Andrew Minalto

      Hi Yehudit,

      Thanks for stopping by.

      You can wait or do it now – up to you really… in any case, you want to re-list as GTC listing so you can make most out of selling history.

      If the listing gives you good sales right now, probably wait till it ends and then just re-list it as GTC.

      Thanks,
      Andrew

  85. I’m new to ebay selling and have bought some stock but I have a question about how best to get started.

    All my competitors on page 1 of eBay have thousands of feedback and are selling using GTC and each listing is using the drop down box with different quantities. Obviously I can’t compete with this as I have no credibility yet (all I have is 75 buyer feedback). My product is in the health & beauty niche and although it’s pretty competitive my research on Terapeak tells me that it’s a hot seller.

    To get TRS do you think I should list using auction format first? Based on the results of a few other new sellers of the product using auction format I’d say I’d probably make a loss of £1-3 per sale, but that might be worth it if it means selling every item and building up my credibility and feedback.

    Or should I sell BIN but undercut my competitors? I want to make the right decision so that I can progress as quickly as possible.

    Thanks for your blog BTW – I haven’t bought your ebook yet but intend to invest in it very soon. Your free info on the blog is great so I’m sure your ebook will be even better!

    1. Andrew Minalto

      Hi Hamida,

      Thanks for your comment.

      If you haven’t done it already, please check out this guide on how to achieve TRS:

      https://andrewminalto.com/top-rated-seller/

      In general yes, you’ll want to use Auction type listings in crowded niches as auctions get featured higher in search results. Even if it means losing some money, look at this as an investment to get TRS to make most out of eBay platform.

      You can also set your auction price so that first bid actually reaches your target/BIN price. You’ll have to pay more in insertion fees but at least you won’t lose money if auction ends with a low price. (and remember – you can always re-list one time for free).

      Hope this helps!

      Thanks,
      Andrew

      1. Hi Andrew,
        Thanks for answering both my questions so quickly. Your answers have been very helpful!

        Hamida

        1. Andrew Minalto

          You’re welcome Hamida!

  86. Peter Wells

    Hi Andrew

    Just wondering – how important is your total feedback score?
    one of my items is ranked no 3 (and that’s fine) but I outsell the no 1 listing by 2 to 1 consistently, I am cheaper,offer same day del (up to 1pm) compared to their next day del,offer 1st class post as standard compaired to their 2nd class and offer more colour options and a larger range of sizes
    the only place that they betterme is in feedback score I have 100% positive with 370 ratings from about 1000 units sold andthey have 99.9% pos with 20 100 ratings (for a long time I sold one product while they sell hundreds)
    Naturally I am happy with this listing but the question is really aimed at my new products where I am competing with sellers who have a high feedback score – not on each listing but overall

    are there any hints on improving feedback scores as I am on about 35%

    will this affect getting my new htc listings up the rankings if there are mans elders wita higher overall feedback count than me

    regards
    Peter

    1. Andrew Minalto

      Hi Peter,

      Thanks for your comment.

      I haven’t really noticed that number of overall feedbacks plays that much of a role in this. It almost always comes down to Sales History for that particular item. But no system is perfect so it could be a glitch or maybe it is true that eBay takes into account number of overall feedbacks in some cases.

      I don’t know what you’re already doing, but you should def. add a Thank You letter with each and every order (can be made as part of the invoice) which kindly asks to leave a feedback, 5 star DSRs if everything is ok. Standard text.

      Besides that, you should set up in SMP that feedback reminder email goes out after 10-14 days of purchase. But just once as people don’t like sellers who spam with feedback requests.

      As a general rule of thumb, you should be able to achieve 50% feedback rate. 50% is eBay’s average so your 35% looks low to me.

      Hope this helps Peter!

      Thanks,
      Andrew

  87. Hi Andrew
    I have been in touch several times about different things. I am very interested in using eBay purely as a sales funnel to build an email list. This is the advice from Jim Cockrum that I’ve taken to heart. This eBay biz model of literally giving away product, & intense competition is a recipe for burn-out. Most new sellers simply can’t hope to be competitive & will not have funds or patience to follow through.

    I enquired about your alternative online biz models to produce online income. I forget the name now. I have become side-tracked in my other biz interests & also I’ve have been introduced to sports & forex spread betting by my 20 yr old nephew. He cleared an audited 75k part-time from his “betting exploits” & truly an exceptional young man . He’s teaching his uncle the rudiments & it is a very interesting & challenging pursuit. I think it appeals to my personality as I like to be independent & enjoy mental challenges & need to produce a pure online hands free income as I will be living abroad several months of the year.

    Thanks for your inspiration Andrew & All the Best for 2014.

    1. Andrew Minalto

      Hi Rick,

      Thanks for your comment.

      Whatever works for you Rick! There are many ways to make money online and eBay is of course not the only one. I’m also doing several things, on different platforms just to keep me busy and life interesting.

      Thanks,
      Andrew

  88. Thanks Andrew

    Great post – am working on it already and hope to have good feedback for you soon

    Peter

    1. Andrew Minalto

      Great to hear that Peter, keep us updated!

      Thanks,
      Andrew

      1. Hi Andrew
        UPDATE
        When you wrote this post I was at postion 250 -300
        Have followed instructions and am currently at position 11 and climbing – one month later
        I have now been at full price for about 2 weeks so for anyone reading this IT WORKS!!

        Thanks again
        Peter
        PS do you have a post on how to increase your sales on Amazon 🙂

        1. Andrew Minalto

          Great to hear that Peter, well done! 🙂

          On Amazon it works in a similar way really – it’s just on Amazon reviews play the biggest role. But you still want to start with a low price to get as many sales and potentially reviews in, which will result in increased rankings as time goes by.

          Also, you want to ask/remind your customers to leave those reviews.

          Thanks,
          Andrew

      2. (Mr. Isaac Korankye)

        Hi andrew,
        just a quick question, I had an item on eBay for 30 days for which i was selling a lot, the duration just ended today and now it automatically relisted and all my effort and history of sales have started form zero again. Do you have an idea how i can make sure the listing duration stays as it is, as i tried to extend it but it wouldn’t allow. I look forward to your reply.

        1. Andrew Minalto

          Hi Isaac,

          Thanks for your comment.

          What you need to do is use Good Til Cancelled (GTC) listing format instead of regular 30 day listings. With GTC your listing automatically renews every 30 days, so it never ends. You keep all the sales in your history and rankings.

          GTC listings are available only for eBay shop owners so if you don’t have a shop yet, it’s worth subscribing simply because of GTC feature.

          Thanks,
          Andrew

  89. Thank you for the information. Reading through it is scary , but a least I know what has to be done

    1. Andrew Minalto

      Yes, it is hard work and you need to be patient but results are well worth it.

      Also, with some less competitive items it’s not as bad as it sounds! If there are just few pages of results, you can rank on top of 1st page within few weeks time.

      Thanks,
      Andrew

      1. mark stewart

        Andrew

        I am a TRS, 100% seller, but can never get anywere near the top pages and would really like your help and advice,I would really appreciate it please

        Best wishes

        Mark

        1. Andrew Minalto

          Hi Mark,

          Have you tried following system explained in this post, set by step?

          1. yes i have tried it but there is allot of sellers who aren’t even top rated sellers and who don’t offer free fast postage selling more than me and also getting on to the earlier pages before me..

            I spend so much time looking at my listings trying to figure out is it something i am doing wrong or have i left something crucial out when making my listings

            In fact some items aren’t getting noticed and when i look for then i cant see some of them listings but there live and are really getting limited views ??

    2. Your strategy is why the search results are clogged with too many cheap crappy items. Running 14 GTC listing for the same product may get you higher rankings but it sucks for sellers who sell unique items.
      Congratulations on getting your garbage to the top of the pile!

      1. Andrew Minalto

        Have you actually read the article Tom?

        This is NOT about running 14 GTC listings for same item. It’s even against eBay rules!

        So please read it before you leave comments like these.

        Thanks,
        Andrew

        1. Andrew,

          Quick question regarding being the #1 position for best match. I’m selling an item that was listed on 1/26/16 GTC and so far have sold 12 of them. Another person have listed the same item using the same title as me (just changed the wording positions) on 2/1/16 and have sold 2 of them. His price is $2 cheaper than me, has lower feedback score (but more feedbacks) and he is occupying the #1 position for a 6 word keyword phrase. I am like all the way towards the bottom. So how is that I am not in the top spot and this person is there since I’ve sold more of them and have built a good history. Is it just because he is $2 dollar cheaper than me that Ebay put him at the top? Any feedback?

          1. Andrew Minalto

            Hi Joe,

            There are many, many factors that could cause this – we cannot calculate it..

            It could be that the price for exact item is cheaper by $2, it could be a boost new listings get sometimes, it could be a better conversion rate or simply pure luck and system’s glitch.

            The strategy explained in this guide works in 90+ cases but there will always be exceptions, anomalies we simply can’t explain.

            Thanks,
            Andrew

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