March 29, 2017 by Andrew Minalto - 30 Comments

How to Use Alibaba Trade Assurance to Protect Yourself from Scams!

Hello and welcome back!

Today’s post is all about Alibaba Trade Assurance – a service from Alibaba that offers “full payment protection for your online orders”.

So without any further ado, let’s get to it!

First things first – what is Alibaba Trade Assurance?

Well it’s a service run by Alibaba that’s “designed to help create trust between buyers and suppliers.” Trade Assurance covers eligible orders on with full payment protection if either:

  • The quality of your products do not conform to the agreed standards;


  • The supplier fails to ship your products on the agreed shipment date.

Sounds good, right? But, how much does Alibaba Trade Assurance cost to use?

It’s 100% FREE – and by free, I actually mean free – for both buyers and sellers, so it doesn’t add any cost to your order at all even though it’s basically an insurance in case anything goes wrong.

However, Trade Assurance doesn’t cover all orders on Alibaba – as it’s only eligible for suppliers who have signed up to the service and promise to abide by the Trade Assurance rules.

You can easily see which suppliers/products are covered by Trade Assurance by looking out for the Trade Assurance logo when searching for products and suppliers on Alibaba.

In this example search (and no, I don’t suggest you actually start selling iPhone cases!) you can see that while the first listing isn’t covered by Trade Assurance, the second one is:

When you hover over the Trade Assurance logo, you’ll be able to see another very important piece of information – the coverage amount for that supplier:

This is also known as the supplier’s Trade Assurance limit and this amount is set by Alibaba, not the supplier! It’s based on the supplier’s qualification status and also their historical sales volume, so the higher this amount the better really.

Just to be clear – you’ll only be covered up to the Trade Assurance limit amount for your specific supplier. So if their limit is $20,000 and your order is worth $30,000 – then you’ll still only be covered up to $20,000.

But in practice this is never really a problem as the vast majority of the time the Trade Assurance limit will be well above your order amount anyway.

Okay, so now that we’ve covered what Trade Assurance is, who it applies to and the coverage amount – how do you actually use the Trade Assurance service?

Here’s how it works:

1) Find a supplier

Search for a supplier with the Trade Assurance icon and check that your order amount is within their Trade Assurance limit.

2) Negotiate and confirm your order

Agree on all aspects of your order – such as price, the total amount to be covered by Trade Assurance, payment terms, shipping date, and if you want to be covered for product quality, select either pre-shipment or post-delivery coverage and make sure your quality requirements are contained in the contract.

3) Make payment

Confirm the Trade Assurance contract and make payment via

Now we’ve already covered finding a supplier who’s enrolled in the Trade Assurance service, but I want to talk more about point no.2 as it’s actually the most important part of Trade Assurance.

What exactly do Alibaba mean when they say “make sure your quality requirements are contained in the contract”?

The answer to this is very, very important – the Trade Assurance coverage is based on the details that you and your supplier agree in your purchase contract.

You can’t start a claim for late delivery unless you specify a delivery date for your order.

You can’t start a claim for product quality unless it’s against a specific and measurable detail, as laid out in your contract.

For example, you can’t say the colour is wrong unless it’s specified exactly what colour the products should be in your contract.

And you need to be as accurate as possible – don’t leave anything up for interpretation! If you’re ordering some children’s tablets and you say “long lasting battery” and they arrive with 2,000 mAh batteries, then there’s nothing you can do.

However, if you specify that the tablets should have batteries that are at least 3,000 mAh then you would be able to make a claim!

You need to be as specific and detailed as possible in your contract.

Specify all of the following:

  • The shipment date
  • The size of the product
  • Quantity
  • The materials to be used
  • The colour
  • The packaging
  • The branding
  • etc.

And anything else that is important/that you can think of!

Also – include images! Images of samples, images to illustrate what you’re expecting… these are both incredibly useful.

And the thing about this is that this is good practice anyway. Yes, you have to do this if you want to be fully covered under Alibaba Trade Assurance but it’s what I recommend you do with every order from China anyway!

There’s honestly no downside to doing this – it makes your expectations clear, it makes your supplier’s job easier, and it’s essential for both your pre-shipment inspection as well as for settling any disagreements or disputes.

So please don’t take this part lightly as it is the most important step when ensuring your order from China is protected by Trade Assurance.

Next, let’s look at the two different types of cover and which one you should opt for.

Pre-shipment coverage vs Post-delivery coverage

Previously to be eligible for Trade Assurance you had to organise a pre-shipment inspection – it wasn’t like eBay or Amazon where you could receive and inspect the goods yourself before making a claim and really that was completely fair – after all this isn’t a retail site – these are b2b, wholesale orders travelling thousands of miles!

However, even taking all of that into account, Alibaba have now made it possible to instead have “Extended Trade Assurance until Arrival at Port/Place of Destination”.

But I actually don’t recommend this at all. I strongly suggest you stick with the typical “Trade Assurance up to Shipment Date”. The reason for this is very simple – if there’s a dispute, then Alibaba will designate an inspection company to come and inspect the stock and write a report, which is what Alibaba will then use to make their decision.

You, as the buyer, as responsible for paying for this inspection initially (it is refunded to you if the claim is later found in your favour) and as I’m sure you can imagine, the cost of doing this in the UK is many times more expensive than doing it in China.

Plus it’s just so much easier to deal with any problems when the stock is still with your supplier – particularly if you’ve agreed 50/50 payment terms where half the money is paid upfront and half is paid prior to shipment. That way you have more leverage and you can work on fixing any issues directly with your supplier, rather than having to go through Alibaba.

So that’s why I always recommend going for pre-shipment coverage and arranging a pre-shipment inspection in China before you’ve paid for your products and before they’re shipped to you.

I’ve covered pre-shipment inspections in great detail previously, so if you need any help with that, please take a look at these posts:

What payment methods are available for a Trade Assurance order?

You have three different options for payment:

1) E-Checking

This is the payment methods recommended by Alibaba. You create an account online and transfer money directly to the company’s designated bank account. It has a fixed transaction fee of $15. (currently only available to people in the US).

2) Credit Card

This is the payment method I suggest if you want complete protection. It does have a transaction fee of 2.8% (so it’s more expensive than e-Checking for orders above $540) but at the same time it means that you always have the option of starting a chargeback with your bank/card company if everything else fails.

3) Telegraphic Transfer

Lastly there’s the option of simply transferring the money directly from your bank account to the company’s designated Citibank account.

So we’ve now covered pretty much everything you need to know about Alibaba Trade Assurance apart from something that you will hopefully never need – how to make a claim!

As I’ve mentioned a few times, even if you have Trade Assurance, you should always try and resolve any issues directly with your supplier. Most of the time if will be a genuine mistake and they’ll be more than happy to alter/fix/replace it for you.

If however you’re very unlucky and that isn’t the case, then you have no choice but to get Alibaba involved.

The process for opening a dispute is actually very simple:

Login to My Alibaba > Go to Order Management > Click on All Orders and from there you can select to Open a dispute.

After you submit a dispute, your supplier has 3 days to respond. If the supplier doesn’t respond within 3 days, you can escalate the dispute manually. If you or the supplier don’t respond within 7 days, then it will be automatically escalated.

You then have to pay for one of Alibaba’s three designated inspection companies to perform an inspection of your order. These three companies are:

Bureau Veritas, TUV Rheinland, and SGS.

These companies will carry out an inspection based on the details in your contract (hence why that is so important!).

They’ll follow international industry standards in terms of the number of samples and the maximum allowed no. of defects:

AQL 4.0 refers to Minor Defects – i.e. a defect that does not reduce the usability of the product, can be noticed only after careful examination, and may reduce the saleability. It is a workmanship defect beyond the defined quality standard.

AQL 2.5 refers to Major Defects – i.e. a defect that is likely to result in failure, reduce the usability and saleability and can easily be detected by the customer.

Then there is also AQL 0 – Critical Defects – i.e. a defect likely to result in a hazardous or unsafe condition for an individual using the product or fails to meet mandatory regulations. There are no AQL 0 defects allowed at any lot size.

After they’ve completed their report, it will be sent to both companies and Alibaba will then use it to make a decision on the dispute.

If your claims were found to be correct, you’ll be refunded your order amount as well as the amount you paid for the inspection.

And there you have it! An eBay/Amazon like dispute service, but for

And before anyone points out that there aren’t so many requirements for making a dispute on eBay or Amazon… that’s just common sense! Alibaba is a site for bulk, business orders so it would honestly be crazy to expect the same level of buyer protection as you get on marketplaces like eBay and Amazon.

In my opinion Alibaba Trade Assurance is still an amazing service and a great extra layer of protection. Even if you never have to actually make a claim, the whole idea of creating a contract that details all of the order expectations between you and your supplier will result in higher product quality and significantly less issues.

That’s all for today!

I’ll see you on Friday for this week’s Reader’s Question post.

All the best,

Click Here to Leave a Comment

  1. natnael tsegazeab

    hi Andrew

    just to appreciate, you’re doing really good job. thanks for giving me full information about trade assurance before I start using it.

    1. Andrew Minalto

      You’re welcome!

  2. Michelle Dixon

    Thank you for the important information. However I have a question regrading the transaction amount if there is no number there does that mean the seller haven’t sold any of that item even though it says 6 year gold supplier

    1. Andrew Minalto

      Hi Michelle,

      Thanks for your comment.

      No, not exactly. First of all – this Transaction Level feature is quite, I think it was only introduced this year so it won’t show data for sales prior that.

      Also – this only shows sales/orders made through Alibaba system, but not orders that are made directly between buyers and supplier.


  3. Hi Andrew,

    Thanks for providing that nice content to everyone.
    I’ve heard before that Alibaba Trade Assurance works only with 100% payment in advance.
    Could you give me a hint on how to set up the payment and contract, so I can do 50/50 with second payment released after succesfully passed quality inspection in China?

    Thanks in advance.

    1. Andrew Minalto

      Hi Pawel,

      Thanks for your comment.

      Yes, if you choose pre-shippment coverage type, the entire order is paid up initially.

      Only with post-delivery coverage payments can be split.


  4. A supplier I am negotiating with has the “Trade Assurance” symbol on their profile, however they are asking me to pay via direct wire to their bank, saying it is their company policy NOT to use the Alibaba payment system.

    This seems like a something a fraudulent person would do. If they have the symbol, are they required to offer to use the Alibaba payment system?

    1. Andrew Minalto

      Hi David,

      Yes, if they have the symbol it means that they have to accept Trade Assurance.


  5. Hi Andrew,

    Thanks for having this blog!

    My supplier just slapped a 3% Alibaba handling fee on my invoice. When I called Alibaba, I was told that sellers have to pay 3% for Trade Assurance and I guess it just got downloaded to me. Have you heard of this 3% TA fee before?

    I also have concerns about the 2.8% processing fee that Alibaba claims on its website and by its employees that it all goes to the bank and therefore no invoice or document:
    “2. Since the transaction fees are charged by the bank, there is no document or invoice for the fees.”

    Do you know the veracity of this statement? Is there overhead built-in to this fee?
    My VISA card company confirmed that it was not the one charging the 2.8%. My VISA card company charges its own fees plus currency exchange on top of the 2.8%.

    Is this 2.8% a merchant-side fee plus some Alibaba fees that’s being offset to the buyers? Since Alibaba’s website is the platform that calculates and charges it, should it be possible for Alibaba to issue an invoice or a receipt?

    Currently, all one has is the contract with the actual agreed upon cost and a VISA statement that shows a sum with 2.8% built-in plus all the other fees. The difference between the two amounts is nowhere accounted for in writing.

    What are your thoughts on this lack of documentation for this hefty fee?

    I look forward to hearing your reply.

    1. Andrew Minalto

      You’re mixing/making up two fees here.

      Those 3% supplier wants to charge – this is the fee (well, 2.8% to be exact) that SUPPLIER won’t receive from money you send, if you pay with a card on Trade Assurance.

      There are no extra or hidden fees. Some suppliers will accept that 3% loss but many will just put it on the invoice, like in your case. But the money that shows in invoice is the money you’ll pay – there are no extra fees that pop up when you make the payment.


  6. all these things that you agree on are is the message board section yes? its not on the actual invoice?

    1. Andrew Minalto

      Hi Rian,

      Sorry, what do you mean?

      Please explain in more detail.


  7. Hey Andrew,

    First, I would like to say Awesome Post!! lots of value in it.

    I have a quick question. I am currently negotiating with new suppliers on Alibaba. When they send the invoice, some tack on another 3%-5% to the total bill because they are stating that is the “transaction fee to receive the money. I thought that the money goes straight to their bank and the transaction fee is payed on the buyer side: $15 for e-checking or 2.8% for credit card payments.

    If I was to pay with Paypal, I understand their concern. Can you please verify whether it costs the seller anything to receive the money? or are they just trying to squeeze more money out of me?



    1. Andrew Minalto

      Hi Max,

      Yes, that is correct indeed.

      At least that is what Alibaba publicly says – that Trade Assurance is free for both buyers and sellers.

      Previously there was a fee for it, when the money was held in escort account, but nowadays, with the new – direct to bank account payment – it should be free.


    2. Jake Babatunde

      Hi Andrew,

      Thanks for the insightful and informative post. Still learning and observing though. Thanks


      1. Andrew Minalto

        You’re welcome Jake!

  8. Great article Andrew. Thanks for posting.

    1. Andrew Minalto

      You’re welcome! 🙂

  9. Hi Andrew,

    I am about to confirm a trade assurance order and I am curious about how shipping can be arranged. The seller says they have to use Alibaba’s freight forwarder and I would rather use mine. Will the seller be able to confirm that the goods have been shipped when they have been collected by the freight forwarder?


    1. Andrew Minalto

      Hi Lola,

      You can use your own freight forwarder, you simply have to negotiate this with supplier:


      1. Thanks Andrew.

  10. Hi Andrew,
    I wanted to share my experience with Alibaba Trade Assurance with your readers. I have been an Alibaba free member for 6 years and have worked very hard to try to bring my product to market. I have had several successful transactions.

    However, I paid a manufacturer/supplier last September (2016) and used Trade Assurance for the preshipment coverage. This supplier has delayed, asked for additional money on several occasions, refused to comply with our contract terms and failed 2 inspections.

    I originally filed a dispute in April (2017) and even agreed to continue the contract, provided the supplier would fulfill my order. I have received NO help what so ever from Alibaba Trade Assurance. I have even agreed to pay to hire one of the three inspectors they use to determine quality.

    At each turn, Trade Assurance deflects looks for ridiculous reasons (stated because I responded to the suppliers inquiry/ message I had resolved all issues- I acknowledged I recieved a spring I even paid to ship to the US after the one the supplier sent on my prototyoe rusted.) I have spent hours screen shotting and attaching Whatsapp, emails, inspection and photographic evidence to support my claim for the quality, supplier delays, and price increases.

    I have complained to their help chat, and told “how sorry they were and how they will refer my order issues to a “higher team.” I finally felt like after months of the same refusal to help me that they would finally help, only to receive another email from same person stating that I would need to hire a quality inspection. I had already agreed to this in May 2017, they stated in a previous email that since I agreed they would help. Then the same person told me to begin again.

    This process has been beyond frustrating and I am still out the $6000 USD that was supposed to be guaranteed against “quality issues, shipping delays and price increases.

    I had believed they ( Alibaba Trade Assurance ) would issue a refund or the very least hold the manufacturer accountable to finish the order. Nothing has been done to protect me as a buyer.

    I have thought about trying to hire a Chinese lawyer to help, do you think it would help? Or do you have any suggestions on how to proceed?



    1. Andrew Minalto

      Hi Amy,

      Thanks for sharing this with us and I’m sorry to hear about your bad experience…

      Luckily neither I or my clients have never actually had to deal with Trade Assurance support as we make sure that supplier is legit and trustworthy and just use TA as a back-up protection. So unfortunately I don’t have any specific advice to give you here…

      I don’t know whatever a Chinese lawyer can help or not as I haven’t been in a situation like this.


    2. Hi Amy,

      I have had a very similar experience with Trade Assurance. Trade Assurance is a mere scam there to protect the interests of the Chinese supplier.

      They cannot seem to fathom evidence provided and in my case, Alibaba Trade Assurance commanded me to return the purchased product without a 3rd party inspection. When I insisted on a 3rd party inspection Alibaba responded they cannot help me if I insist on it.

      Today, 8 months later, I have returned the product upon Alibaba’s instruction, the seller is claiming that it is not in the same condition, and Alibaba refuses to have my money refunded.


  11. Hello

    I have purchases several times from a seller on alibaba, using trade assurance

    This time, the products(Smartwatch) have been retained by CBP on U.S because the seller ships counterfeit items i have not purchase, or even agree to ship, and I have no longer access to the package.

    I have made the payment on Alibaba, using Debit Card on Trade Assurance, and the Pre-Shipment Coverage is selected.

    Its possible to open a dispute for this? or maybe a chargeback?

    1. Andrew Minalto

      If you haven’t received the order/package, you should of course open a dispute and get your money back.

      1. I have a package I have not recivied, the seller just doesn’t want to ship it, even though it was payed months ago .. so a scam. So of course I open a dispute and ask for a full refund. Alibaba then proceeds to talk chinese to the seller in the dispute and just closes it again??? Now I’ve opened a new one, but how is that going to go any different? It seems the buyer protection is no protection at all. I’ll never use Alibaba agin, that’s for sure, the site seems to actively work with scammers ….

        1. Andrew Minalto

          Hi Kenneth,

          Was it a Trade Assurance order?

          or an order from Ali Express?

          When exactly did you make the payment? If it was months ago, then chances are that you have waited too long and protection time frame has closed by now.


  12. thank you for the wonderful blog

    can you please explain, the citi bank account. is this an account that alibaba requires all TA companies to open ? or is this alibabas account and they forward the money to the company?
    what if the company doesn’t have a citi bank account?
    i had a factory that claimed that they don’t have a citi bank account even they had the TA icon, (i paid with pay-pal in the end).
    does the citi bank account belong to Alibaba and they forward the money to the companies bank account or does the money arrive to the companies regular bank or do they have a special account with citi bank just for accepting trade assurance orders.
    i don’t get the whole thing with the citi bank from what i understood dealing with suppliers is that they don’t actually have a citi bank account,
    so please could you explain how does the money get to them when i make the payment to the account that Alibaba provides
    thank you very much

    1. Andrew Minalto

      Hi Joseph,

      Yes, suppliers need to have/open account with Citi Bank to be able to offer trade assurance service.

      But it’s not Alibaba’s bank account, each supplier has it’s own account.


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