Anyone who has been reading my blog for a long time, or better yet has purchased either my Easy Auction Business or eCommerce Magnates video course, will know just how much emphasis I place on BRANDING.
However, some people still view branding as something frivolous… something that you can do if you have the money and business is strong, but certainly not something that’s necessary.
I disagree with this completely! I view branding as an integral part of my online businesses, and creating my own brand products is my no.1 strategy for building real, profitable, and sustainable businesses.
But for anybody who’s not completely familiar with the term, what is product branding?
Well to put it simply – it’s when you take an unbranded product, i.e. a product that doesn’t have a brand, logo, company etc. shown on it, and YOU brand it – either the product itself, the packaging, or as in most cases both.
This in effect creates a completely NEW product which you own and can sell online, be that on eBay, Amazon, or your own ecommerce store.
But I know that some of you will now be wondering “why?”
After all, branding a product will add to the cost and it really doesn’t add any practical value… so it’s a waste, right?
WRONG! Premium packaging adds to your brand and increases the perceived value of the item you’re selling.
Perceived value is something I actually mention quite often, particularly in my video courses, but it’s still something that most small time eBay sellers complete ignore – despite the fact that it’s honestly one of the most important factors in creating a real brand and business.
Just look at some of the world’s top companies… Apple are in fact a perfect example. Some of their products cost a fraction to produce in comparison to some of their competitor’s offerings, yet the perceived value (among consumers!) for Apple products is unparalleled.
This is all down to their brand and you simply can’t create a brand with an unbranded product!
The other big benefit to branding, which I briefly mentioned above, is that you create a unique product and this helps hugely with comparison shopping, where the buyer simply chooses the cheapest option, as it’s much harder to compare two different products – even if that difference is only the branding. [Read more…]